Commercial Television Networks & SVOD · Publisher & Media Owner
Pluto TV
Free FAST streaming platform with advertiser-funded live and on-demand video.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Market cluster / sector
- Commercial Television Networks & SVOD
- Market role
- Publisher & Media Owner
- Official website
- pluto.tv
What Pluto TV does
The business model combines free consumer video distribution with advertising monetisation. Pluto TV attracts large viewing audiences by offering free live channel programming and on-demand content, then converts that audience attention into sellable connected TV ad inventory. As part of Paramount’s streaming portfolio, Pluto TV creates value through audience aggregation, content packaging, channel programming, and distribution across major device ecosystems, while monetisation is captured through direct ad sales, cross-property inventory packaging, and self-serve campaign spend.
Category differentiation
Pluto TV is a free ad-supported streaming television platform, not a subscription video service. It is also not an independent public company; it operates within Paramount’s streaming portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pluto TV is a free ad-supported streaming television service owned by Paramount Global. It operates a FAST model built around hundreds of curated live linear channels and an on-demand catalogue delivered across connected TV, web, and mobile environments. The platform functions as a consumer media property and streaming distribution platform, aggregating audience attention and monetising it through video advertising rather than subscriptions. The company generates revenue by selling advertising inventory across its streaming environment through direct sales, packaged Paramount demand, and self-serve buying via Paramount Ads Manager. Its paying customers are advertisers, agencies, and increasingly smaller businesses seeking access to premium connected TV inventory, while its end users are consumers looking for free streamed television content.
Company news briefing
Briefing updated:
Pluto TV remains subject to a consent decree requiring the combined Skydance entity to operate the free ad-supported streaming service for at least five years following the Paramount and Warner Bros. Discovery merger. Amidst intensifying FAST market competition—highlighted by Fox Corporation's acquisition of Roku and Tubi—Pluto TV continues its programming updates, including features like Double Feature Fridays.
Business model & monetisation
Pluto TV uses a pure ad-funded monetisation model for its streaming service, with no subscription fee for viewers. Revenue is driven primarily by CPM-based video advertising sold against live and on-demand inventory, including direct sales, bundled Paramount streaming inventory, and self-serve campaign spend through Paramount Ads Manager. The commercial model combines ad-supported media monetisation with platform-based self-serve advertiser access.
- CTV video advertising on live channels and on-demand streams
- Ad-Supported
- Direct sold sponsorship and advertising packages
- Ad-Supported
- Self-serve advertiser spend through Paramount Ads Manager
- Pay-per-Use
Products & capabilities
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Competitors & alternatives
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Skydance Adds Warner Bros. Discovery Content to Pluto TV
CTV · Recorded impact score: 3/5
Skydance, the parent company unifying Paramount and Warner Bros. Discovery, is significantly expanding the Warner Bros. Discovery content library available on its free ad-supported streaming service Pluto TV. Numerous new linear channels powered by Warner Bros. content and a substantially expanded on-demand catalog are now available at no cost to viewers. This move represents one of the first visible integrations following the combined company's formation, shifting previous licensing arrangements to internal distribution. Additionally, Pluto TV launched several new Christmas and holiday-themed channels, including 24/7 classic Christmas movies, Lifetime Holiday Movie Favorites, Vevo Holiday Music, BET Holiday Movies, Hallmark Movies & More Holiday Favorites, and other seasonal feeds. The expanded on-demand selection also includes titles from Hallmark and other partners. These updates aim to leverage the combined company's extensive library to strengthen Pluto TV's position as a leading ad-supported streaming destination.
- Skydance adds a substantial volume of Warner Bros. Discovery content to Pluto TV.
- Multiple new Warner Bros.-powered linear channels launch on Pluto TV.
Pluto TV now offers over 400 free live channels
CTV · Recorded impact score: 2/5
Amidst rising subscription costs for major streaming services like Netflix, Disney+, Hulu, Peacock, and Paramount+, free ad-supported streaming television (FAST) services are gaining attention. Pluto TV, owned by Skydance, now offers over 400 free live channels along with thousands of on-demand movies and shows. The service provides a cable-like channel guide and is available on various devices. Pluto TV leverages content from networks such as CBS, MTV, Comedy Central, and Nickelodeon to create exclusive channels. Recent additions include horror and sci-fi themed channels. The article positions Pluto TV as a cost-saving alternative for consumers looking to reduce entertainment expenses.
- Pluto TV now offers over 400 free live channels.
- Pluto TV is owned by Skydance.
The Ultimate Hype moves to Pluto TV
CTV · Recorded impact score: 2/5
Banijay Media's combat sports event "The Ultimate Hype" is returning as a series in October 2026, exclusively on Pluto TV, Paramount's free ad-supported streaming service. The first "Hype Fight Night" is scheduled for October 30, featuring rematches between Walentina Doronina and Ginger Wollersheim. Additional fight nights are planned for November 20, December 18, and January 2027. The series features reality TV stars, content creators, and professional athletes competing in boxing, kickboxing, MMA, and slap-fighting. Concurrently, Pluto TV is launching a comprehensive product overhaul, rebuilding its platform on Paramount+ technology to unify live and on-demand content. Olivier Jollet, Head of Pluto TV, emphasized the platform's commitment to free, accessible entertainment and live sports, while Christian Nienaber of Banijay Media Germany highlighted the strategic move to Skydance's ecosystem for broader reach.
- "The Ultimate Hype" series will air exclusively on Pluto TV starting October 30, 2026.
- Banijay Media produces the series, with first event featuring Walentina Doronina and Ginger Wollersheim.
Pluto TV Adds 200+ Horror Movies for Halloween
Streaming Content · Recorded impact score: 1/5
Pluto TV, Paramount's free ad-supported streaming service, is launching its largest-ever horror collection for October 2026. Beginning October 1, the 'Halloween Hits' on-demand library will feature over 200 titles spanning slashers, supernatural thrillers, found-footage films, horror-comedies, and franchise entries. Key groupings include the 'Scream' series celebrating its 30th anniversary, 'Friday the 13th' and 'Sleepaway Camp' franchises, 'Paranormal Activity' installments, Stephen King adaptations, early 'Resident Evil' films, and a 'Lighter Haunts' section with horror-comedies. The lineup also includes $100M box-office hits like 'World War Z' and 'A Quiet Place Part II', debuting October 11. Dedicated themed linear channels will complement the VOD offering. The collection mixes recent hits like 'Hereditary' and 'Talk to Me' with classics from the 1960s-1990s.
- Pluto TV will offer over 200 horror movies on-demand starting October 1, 2026.
- The Halloween Hits collection includes franchises like Scream, Friday the 13th, Paranormal Activity, and Resident Evil.
Pluto TV Adds Three Spanish-Language Channels
CTV · Recorded impact score: 2/5
Pluto TV, a free ad-supported streaming service, has expanded its Spanish-language lineup with three new live channels: Pluto Hispanic Favorites, Celia, and El Capo. Pluto Hispanic Favorites offers a rotating mix of popular series, films, and music specials from Latin American catalogs. Celia is a 24/7 channel dedicated to the biographical telenovela about salsa icon Celia Cruz, while El Capo focuses on the Colombian crime drama of the same name. The channels are available immediately in the En Español section across all devices. This move underscores Pluto TV's commitment to Spanish-language content as a key growth area in the free ad-supported streaming (FAST) market.
- Pluto TV launched three new Spanish-language channels: Pluto Hispanic Favorites, Celia, and El Capo.
- Celia is a dedicated channel for the 2015 biographical telenovela about Celia Cruz.
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Questions about Pluto TV
What is Pluto TV?
Pluto TV is a free ad-supported streaming television service that offers live linear channels and on-demand video across connected TV, web, and mobile.
Who uses Pluto TV?
Viewers use Pluto TV for free streaming television, while advertisers, agencies, and SMBs use its inventory and related buying tools to run CTV campaigns.
How does Pluto TV make money?
Pluto TV makes money by selling advertising and sponsorship inventory across its live and on-demand streaming environment, including self-serve CTV buying access through Paramount’s ad stack.
Sources & coverage
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