Pluto TV
Free FAST streaming platform with advertiser-funded live and on-demand video.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Market role
- Publisher & Media Owner
- Official website
- pluto.tv
What Pluto TV does
The business model combines free consumer video distribution with advertising monetisation. Pluto TV attracts large viewing audiences by offering free live channel programming and on-demand content, then converts that audience attention into sellable connected TV ad inventory. As part of Paramount’s streaming portfolio, Pluto TV creates value through audience aggregation, content packaging, channel programming, and distribution across major device ecosystems, while monetisation is captured through direct ad sales, cross-property inventory packaging, and self-serve campaign spend.
Category differentiation
Pluto TV is a free ad-supported streaming television platform, not a subscription video service. It is also not an independent public company; it operates within Paramount’s streaming portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pluto TV is a free ad-supported streaming television service owned by Paramount Global. It operates a FAST model built around hundreds of curated live linear channels and an on-demand catalogue delivered across connected TV, web, and mobile environments. The platform functions as a consumer media property and streaming distribution platform, aggregating audience attention and monetising it through video advertising rather than subscriptions. The company generates revenue by selling advertising inventory across its streaming environment through direct sales, packaged Paramount demand, and self-serve buying via Paramount Ads Manager. Its paying customers are advertisers, agencies, and increasingly smaller businesses seeking access to premium connected TV inventory, while its end users are consumers looking for free streamed television content.
Company news briefing
Briefing updated:
Paramuto TV is continuing its infrastructure transition, rolling out a redesigned app built on a unified technology stack shared with Paramount+. This technical integration aims to align data pipelines and ad technology as the free ad-supported streaming television sector faces intensified competitive pressure, highlighted by Fox Corporation's acquisition of Roku.
Business model & monetisation
Pluto TV uses a pure ad-funded monetisation model for its streaming service, with no subscription fee for viewers. Revenue is driven primarily by CPM-based video advertising sold against live and on-demand inventory, including direct sales, bundled Paramount streaming inventory, and self-serve campaign spend through Paramount Ads Manager. The commercial model combines ad-supported media monetisation with platform-based self-serve advertiser access.
- CTV video advertising on live channels and on-demand streams
- Ad-Supported
- Direct sold sponsorship and advertising packages
- Ad-Supported
- Self-serve advertiser spend through Paramount Ads Manager
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MeTV Schedule Overhaul, Roku OS 15.3 Bug, Victory+ Shutdown, Pluto TV Redesign
CTV & Streaming · Recorded impact score: 2/5
This week's top cord cutting stories include MeTV's fall schedule overhaul featuring back-to-back M*A*S*H episodes and the return of classic sitcoms, a Roku OS 15.3 bug causing devices to turn on at night, the shutdown of sports streaming service Victory+, and Pluto TV's major interface update on Roku devices. MeTV's changes begin September 7, while Victory+ ceases operations after losing key sports teams. Pluto TV's redesign, built on Paramount+ technology, emphasizes personalized recommendations. These developments highlight the ongoing shifts in free and low-cost TV landscapes.
- MeTV will air four back-to-back episodes of M*A*S*H every weekday starting September 7, 2026.
- Roku OS 15.3 causes some Roku TVs and players to turn on at night and launch content unexpectedly.
Pluto TV Removes Kids Mode Feature
CTV · Recorded impact score: 2/5
Pluto TV has removed the Kids Mode feature from its free streaming service following a recent app update. The mode previously allowed parents to restrict the platform to age-appropriate content for children, using a PIN-protected profile. The removal comes as part of a redesigned app that shares technical infrastructure with Paramount+, featuring a recommendation-heavy interface and no dedicated kids-only profile. While Pluto TV still offers family and children's content, it is no longer separated into a restricted mode. Parents must now rely on device-level controls or supervision. The company has not yet commented on the removal or possible future reinstatement.
- Pluto TV has removed the Kids Mode feature from its free streaming service.
- The removal occurred with a redesigned app that shares technical infrastructure with Paramount+.
Pluto TV Launches Dedicated Narcos Channel
CTV · Recorded impact score: 2/5
Pluto TV, Paramount's free ad-supported streaming service, has launched a dedicated 24/7 linear channel for the Netflix crime drama Narcos. The channel cycles through all three seasons of the original series without interruption, offering viewers a traditional television-style experience. This move follows Pluto TV's strategy of creating themed channels for popular catalog titles. Narcos premiered on Netflix in 2015 and concluded in 2017, with a companion series, Narcos: Mexico, expanding the franchise. The new channel is now available across all Pluto TV platforms, including connected TVs, mobile apps, and the web. The launch underscores the growing trend of FAST services providing secondary windows for premium content.
- Pluto TV launched a dedicated Narcos channel on September 4, 2026.
- The channel airs all three seasons of Narcos 24/7 without interruption.
TNA+ Launches Monthly VIP Plan with PPVs
Connected TV (CTV) & OTT · Recorded impact score: 2/5
TNA Wrestling launched a new premium TNA+ VIP membership that, for the first time, offers a monthly option including all of the company’s pay-per-view events. The VIP Monthly Membership costs $19.99 per month and includes every TNA PPV, the full TNA+ library, early access to select programming, podcasts, VIP-only content, merchandise offers and ticket opportunities; Bound For Glory on October 11 is included. TNA also offers an annual VIP plan priced at $129.99 (introductory $99.99 with promo code TNA2026). The move is part of a broader streaming strategy: TNA content appears on Pluto TV, Roku and Samsung TV Plus, the company added a free TNA+ tier last year, and it has a multi-year distribution deal with Claro Sports across 17 territories in Mexico and Latin America.
- TNA launched TNA+ VIP, a premium membership tier with a monthly plan that includes all pay-per-view events.
- The VIP Monthly Membership is priced at $19.99 per month.
Pluto TV App Rolls Out on Unified Paramount App Stack
Connected TV (CTV) & OTT · Recorded impact score: 3/5
Pluto TV is rolling out a redesigned app built on the same underlying application foundation as Paramount+, part of Paramount’s broader streaming infrastructure consolidation tied to its Skydance integration. The update moves navigation from a left-side vertical guide to a top horizontal menu, elevates on‑demand discovery, and preserves Pluto TV’s free ad-supported identity while enabling shared development, recommendation systems, data pipelines, and ad technology across both services. The phased rollout is expanding across mobile, web, and Roku devices with live channels and the ad-supported model unchanged.
- Pluto TV is rolling out a redesigned application built on the same underlying application foundation as Paramount+.
- The redesign shifts primary navigation from a left-side vertical menu to a top horizontal menu with sections for Live TV, Movies, and TV Shows.
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Questions about Pluto TV
What is Pluto TV?
Pluto TV is a free ad-supported streaming television service that offers live linear channels and on-demand video across connected TV, web, and mobile.
Who uses Pluto TV?
Viewers use Pluto TV for free streaming television, while advertisers, agencies, and SMBs use its inventory and related buying tools to run CTV campaigns.
How does Pluto TV make money?
Pluto TV makes money by selling advertising and sponsorship inventory across its live and on-demand streaming environment, including self-serve CTV buying access through Paramount’s ad stack.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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