Samsung TV Plus
Free FAST streaming platform monetised through Samsung advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Samsung Electronics Co., Ltd.
- Entity type
- COMPANY
- Headquarters
- South Korea
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Official website
- samsungtvplus.com
What Samsung TV Plus does
The company operates an ad-funded streaming media model inside Samsung’s hardware ecosystem. It attracts consumer attention with free live and on-demand content, then converts that audience into advertising inventory sold to brands and agencies. Value creation comes from combining owned media supply, pre-installed device distribution, first-party viewing data and self-serve or programmatic media buying tools within Samsung’s wider advertising stack.
Category differentiation
This is Samsung’s FAST streaming and advertising business, not Samsung Electronics’ full hardware manufacturing operation. It is also not a standalone independent streaming company separate from Samsung Electronics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Samsung TV Plus is the free ad-supported streaming television service operated by Samsung Electronics Co., Ltd. It distributes live FAST channels and on-demand video across Samsung Smart TVs, Galaxy devices and selected connected screens. The service functions as a publisher-owned streaming platform with global consumer reach and embedded distribution inside Samsung’s device ecosystem. The business makes money through advertising rather than subscriptions. Samsung sells video and display inventory across Samsung TV Plus and related Samsung-owned properties using direct sales, programmatic access and its self-serve Samsung Ad Manager platform. Its paying customers are advertisers, brands and media agencies that want connected TV and cross-device reach using Samsung’s first-party device and viewing data.
Company news briefing
Briefing updated:
Building on its awarded interactive campaigns and a user base exceeding 100 million, Samsung TV Plus has integrated Amazon Ads' remote-enabled video technology to drive full-funnel commerce outcomes. The FAST platform continues to expand its sports and entertainment programming by adding the SLVR Sports & Entertainment channel, streaming BIG3 basketball via Fubo Sports Network, and distributing TNA Wrestling content alongside its original commissioning strategy.
Business model & monetisation
Samsung TV Plus uses an advertising-funded AVOD and FAST model. Revenue is generated primarily from selling video ad inventory across live channels and on-demand content, typically on CPM-based media pricing. Samsung expands this through direct sales, programmatic buying, and self-serve access via Samsung Ad Manager, alongside performance and shoppable ad products across Samsung-owned media environments.
- CTV and FAST video advertising on live and on-demand inventory
- Ad-Supported
- Direct and self-serve campaign spend through Samsung Ad Manager
- Pay-per-Use
- Performance and shoppable TV ad products
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Titan OS
Smart TV operating system with embedded CTV advertising monetisation.
- VIZIO
Smart TV platform monetising households through ads, streaming and data.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Samsung TV Plus
What is Samsung TV Plus?
Samsung TV Plus is Samsung’s free ad-supported streaming television service offering live channels and on-demand video across Samsung devices.
Who uses Samsung TV Plus?
Consumers use it to watch free streaming content, while advertisers and media agencies use Samsung’s ad platform to buy inventory across the service.
How does Samsung TV Plus make money?
It makes money by selling advertising inventory across its FAST and on-demand environments through direct sales, programmatic demand and self-serve buying tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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