Xumo
Xumo is a free streaming platform and FAST infrastructure provider.
Analyst Perspective
Xumo is a US-based streaming media business operating across three linked layers: a free ad-supported consumer streaming service, a smart TV and streaming interface, and a B2B FAST infrastructure and monetisation offering. Its consumer products, including Xumo Play and Xumo TV, aggregate live linear channels, on-demand programming, and app-based viewing into a free or ad-supported viewing experience distributed across connected TVs, mobile devices, web, and operator environments. Commercially, Xumo makes money primarily from advertising sold against its FAST and CTV audiences, while also generating B2B revenue from enterprise tools and services used by content owners, distributors, operators, and TV brands to build, distribute, and monetise FAST channels. The business sits at the intersection of publisher, platform, and monetisation infrastructure, and is strategically backed by Comcast and Charter through their joint venture structure.
Analyst Signal Briefing
Updated: 18 Aug 2026Xumo is enhancing its advertising capabilities through series-level reporting via FreeWheel and expanded contextual targeting integrations with Gracenote and IRIS.TV. These technical advancements support a 40% year-on-year increase in monthly active users on Xumo Play, which recently debuted the second season of its exclusive NASCAR series, “RISING”. Concurrently, Charter Communications continues to utilise Xumo hardware to mitigate video subscriber attrition, reinforcing the joint venture’s strategic role in stabilising the pay-TV ecosystem while scaling its free ad-supported streaming footprint and programmatic monetisation potential.
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Key insights about Xumo
Category Differentiation
Xumo is not just a single consumer FAST app; it also operates advertising and enterprise FAST infrastructure. It should be distinguished from pure streaming apps such as Pluto TV or Tubi because it also powers channel distribution and monetisation for partners.
Xumo: About
Xumo operates a hybrid media-platform model. On the consumer side, it distributes free ad-supported streaming content and monetises audience attention through video advertising. On the enterprise side, it provides infrastructure, distribution, and monetisation tools to content owners, operators, and device partners building FAST services and channels. Value is created by combining audience reach, content distribution, ad inventory, and platform services within the connected TV ecosystem.
How Xumo Works & Monetises
Business model analysis and core revenue streams
Xumo uses an advertising-led monetisation model anchored in free ad-supported streaming. Consumer viewing on Xumo Play and related surfaces generates revenue via video ad sales, including pre-roll and mid-roll placements sold directly and through programmatic demand. Xumo Enterprise adds B2B monetisation through platform licensing, managed services, and revenue-sharing arrangements tied to partner channel monetisation and distribution. Distribution partnerships with operators and device manufacturers also expand audience reach and inventory supply, supporting the broader ad sales engine.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
Recent Signals (Xumo)
What to Watch in August 2026: New Shows, Football, Free Picks
New premieres, NFL preseason, MLB at Field of Dreams, and Emmy catch-up picks. Here is what to watch in August 2026 and where to stream it on Xumo.
Read original sourceCNN’s FAST Channel CNN Headlines Hits First-Year Milestone
CNN is marking the first year of its free, ad-supported FAST channel, CNN Headlines. The channel soft-launched in July 2025 and added a 5 p.m. newscast in August 2025 to complete its rollout. CNN Headlines has shown strong audience growth: the channel nearly doubled its audience since January and reported quarterly gains versus a year earlier. CNN Headlines has expanded distribution through device and TV partners and is overseen by Melody Taylor, senior director of U.S. programming at CNN and executive producer of the channel.
Read original sourceUniversal Ads Adds Audience and Mobile Measurement Partners
Universal Ads announced two new partner categories in its Business Partners Program: Audience Partners and Mobile Measurement Partners. Inaugural Audience partners include Klaviyo, LiveRamp, and TransUnion; Mobile Measurement Partners integrated directly are Adjust, AppsFlyer, Branch, Kochava, and Singular. The additions let advertisers bring first- and third-party customer segments and established mobile attribution workflows into Universal Ads’ self-serve premium TV buying platform, aligning TV campaigns with existing digital measurement and activation processes. Universal Ads said the changes aim to make television advertising feel as familiar and integrated as other digital channels, and highlighted a broad roster of publisher partners including NBCUniversal, Roku, Paramount, Warner Bros. Discovery and others.
Read original sourceXumo: Frequently Asked Questions
What is Xumo?
Xumo is a streaming media platform that offers free ad-supported TV to consumers and FAST infrastructure and advertising solutions to business partners.
Who uses Xumo?
Consumers use Xumo Play and Xumo TV for free streaming, while advertisers, agencies, content owners, operators, and TV brands use its advertising and enterprise services.
How does Xumo make money?
Xumo primarily makes money from CTV and FAST video advertising, supplemented by enterprise platform services and revenue-sharing arrangements with partners.
Company Facts
- Founded
- 2011
- Headquarters
- United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- xumo.com