Xumo
Free streaming platform and FAST infrastructure provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Xumo LLC
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- xumo.com
What Xumo does
Xumo operates a hybrid media-platform model. On the consumer side, it distributes free ad-supported streaming content and monetises audience attention through video advertising. On the enterprise side, it provides infrastructure, distribution, and monetisation tools to content owners, operators, and device partners building FAST services and channels. Value is created by combining audience reach, content distribution, ad inventory, and platform services within the connected TV ecosystem.
Category differentiation
Xumo is not just a single consumer FAST app; it also operates advertising and enterprise FAST infrastructure. It should be distinguished from pure streaming apps such as Pluto TV or Tubi because it also powers channel distribution and monetisation for partners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Xumo is a US-based streaming media business operating across three linked layers: a free ad-supported consumer streaming service, a smart TV and streaming interface, and a B2B FAST infrastructure and monetisation offering. Its consumer products, including Xumo Play and Xumo TV, aggregate live linear channels, on-demand programming, and app-based viewing into a free or ad-supported viewing experience distributed across connected TVs, mobile devices, web, and operator environments. Commercially, Xumo makes money primarily from advertising sold against its FAST and CTV audiences, while also generating B2B revenue from enterprise tools and services used by content owners, distributors, operators, and TV brands to build, distribute, and monetise FAST channels. The business sits at the intersection of publisher, platform, and monetisation infrastructure, and is strategically backed by Comcast and Charter through their joint venture structure.
Company news briefing
Briefing updated:
Xumo continues to scale its connected TV and sports advertising capabilities, featuring as a launch partner in FreeWheel's series-level reporting tool and integrating with Starling's new CTV supply-side platform to enhance programmatic transparency. The platform further expanded its content distribution and audience reach, supported by ongoing content offerings across live sports, linear programming, and entertainment. Additionally, Xumo maintains robust ecosystem visibility as platforms like Tastemade continue distribution on its service.
Business model & monetisation
Xumo uses an advertising-led monetisation model anchored in free ad-supported streaming. Consumer viewing on Xumo Play and related surfaces generates revenue via video ad sales, including pre-roll and mid-roll placements sold directly and through programmatic demand. Xumo Enterprise adds B2B monetisation through platform licensing, managed services, and revenue-sharing arrangements tied to partner channel monetisation and distribution. Distribution partnerships with operators and device manufacturers also expand audience reach and inventory supply, supporting the broader ad sales engine.
- CTV and FAST video advertising
- Ad-supported inventory sales
- Enterprise FAST platform services
- Service fee / retainer
- Revenue-sharing with channel and distribution partners
- Percentage take-rate
- Distribution-related commercial partnerships
- Commercial partnership fees or shared economics
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Starling Launches CTV Supply-Side Platform from Stealth
CTV · Recorded impact score: 2/5
Starling, a new supply-side platform (SSP) purpose-built for connected TV (CTV), has officially launched. The company emerges from stealth with backing from MBL Partners and strategic investors, aiming to address fragmentation, lack of transparency, and underutilized audience intelligence in CTV advertising. Starling offers content and program-level intelligence, down to show-level reporting, and supports emerging formats like pause ads and home-screen placements. The leadership team includes Michael Bassik as Executive Chair and Acting CEO, Sean Miller as COO/CFO, Reshmi Nair as CTO (formerly of Magnite), and Wil Danielson as CRO (formerly of Nexstar). Starling has secured publisher relationships including Xumo, to provide access to premium inventory such as live sports.
- Starling launched as a CTV-focused supply-side platform (SSP).
- The company is backed by MBL Partners and strategic investors.
The New Playbook for Reaching Sports Fans
Recorded impact score: 3/5
Sports fans don't follow a linear path anymore. Discover how Xumo is helping brands reach audiences across the entire sports journey, from discovery and live viewing to year-round engagement.
What to Watch in August 2026: New Shows, Football, Free Picks
Recorded impact score: 3/5
New premieres, NFL preseason, MLB at Field of Dreams, and Emmy catch-up picks. Here is what to watch in August 2026 and where to stream it on Xumo.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Success Manager(Mid-Level) | Customer Success & Client Operations | PA - Philadelphia, 1701 John F Kennedy Blvd | |
| Sr. Account Manager, Demand Activation(Senior) | Customer Success & Client Operations | NY - New York, 1407 Broadway Floor 12 | |
| Senior Manager, GCA, AL(Senior) | Customer Success & Client Operations | AL - Huntsville, 1854 Keats Ave | |
| Director, Control Room Operations - Spectacor(Director) | Customer Success & Client Operations | PA - Philadelphia, 3601 S Broad St | |
| Manager, Customer Service Strategy & Ops(Senior) | Customer Success & Client Operations | 2 Locations |
Explore company relationships
Questions about Xumo
What is Xumo?
Xumo is a streaming media platform that offers free ad-supported TV to consumers and FAST infrastructure and advertising solutions to business partners.
Who uses Xumo?
Consumers use Xumo Play and Xumo TV for free streaming, while advertisers, agencies, content owners, operators, and TV brands use its advertising and enterprise services.
How does Xumo make money?
Xumo primarily makes money from CTV and FAST video advertising, supplemented by enterprise platform services and revenue-sharing arrangements with partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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