Observed Signal · Sep 22, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
CTV Market: Pluto TV Adds Three Spanish-Language Channels
Pluto TV, a free ad-supported streaming service, has expanded its Spanish-language lineup with three new live channels: Pluto Hispanic Favorites, Celia, and El Capo. Pluto Hispanic Favorites offers a rotating mix of popular series, films, and music specials from Latin American catalogs. Celia is a 24/7 channel dedicated to the biographical telenovela about salsa icon Celia Cruz, while El Capo focuses on the Colombian crime drama of the same name. The channels are available immediately in the En Español section across all devices. This move underscores Pluto TV's commitment to Spanish-language content as a key growth area in the free ad-supported streaming (FAST) market.
Expansion of a major FAST platform's Spanish-language content, relevant for CTV advertising and audience growth, but not a major industry shift.
Key Takeaways & Evidence Grounding
- Pluto TV launched three new Spanish-language channels: Pluto Hispanic Favorites, Celia, and El Capo.
- Celia is a dedicated channel for the 2015 biographical telenovela about Celia Cruz.
- El Capo is a marathon channel for the Colombian crime drama series.
- The channels are available in the En Español section across all devices.
- Pluto TV now offers over 200 live channels total, with Spanish-language options growing.
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