Observed Signal · Sep 28, 2026 · Content Update · Source: Cord Cutters News · Impact: 1/5 · Sentiment: Positive
Pluto TV Adds 200+ Horror Movies for Halloween
Pluto TV, Paramount's free ad-supported streaming service, is launching its largest-ever horror collection for October 2026. Beginning October 1, the 'Halloween Hits' on-demand library will feature over 200 titles spanning slashers, supernatural thrillers, found-footage films, horror-comedies, and franchise entries. Key groupings include the 'Scream' series celebrating its 30th anniversary, 'Friday the 13th' and 'Sleepaway Camp' franchises, 'Paranormal Activity' installments, Stephen King adaptations, early 'Resident Evil' films, and a 'Lighter Haunts' section with horror-comedies. The lineup also includes $100M box-office hits like 'World War Z' and 'A Quiet Place Part II', debuting October 11. Dedicated themed linear channels will complement the VOD offering. The collection mixes recent hits like 'Hereditary' and 'Talk to Me' with classics from the 1960s-1990s.
While this is a specific content update for Pluto TV, it is of minor importance to the broader AdTech industry, only relevant to the streaming/CTV advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Pluto TV will offer over 200 horror movies on-demand starting October 1, 2026.
- The Halloween Hits collection includes franchises like Scream, Friday the 13th, Paranormal Activity, and Resident Evil.
- Scream (2022) arrives on October 8, and A Quiet Place Part II on October 11.
- Double Feature Fridays will premiere themed pairings on Pluto TV Spotlight at 8 p.m. ET.
- The collection features box-office hits and classic titles from the 1960s to the 2020s.
Connected Companies & Entities
2 Entities mapped“Pluto TV is rolling out one of its largest free horror libraries of the year this October....”
“Pluto TV, Paramount's free ad-supported streaming service (implied in summary, but not in full text; actually not mentioned, so exclude)...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Tubi Launches Permanent Horror Hub
Tubi announced the launch of the Terror on Tubi Hub, a permanent hub for horror content across its platform. Tubi says users stream over 53 million hours of horror each month and the service offers more than 13,000 hours of horror programming. The hub will centralize existing horror titles and add new Tubi Original feature films (including Buzzkill and R.L. Stine’s: Pumpkinhead 2) plus creator-led series. Terror on Tubi will be available on web, mobile and connected devices and will roll out in Canada, the U.K., Australia, and Latin America with region-tailored content.
Pluto TV Adds Five New Live Channels
Pluto TV expanded its free ad-supported streaming lineup in August 2026 by launching five new live linear channels — Pluto Royal Drama, El Rey Rebel, Ghosts, Pluto Quirky AF, and Pluto Action/Drama — aimed at drama, comedy, action and niche-themed programming. The additions reflect Pluto TV’s strategy of offering continuous, genre-focused linear streams alongside on-demand content to increase engagement without subscription fees. The article recounts Pluto TV’s origin in 2013 (public beta March 31, 2014), its January 2019 acquisition by Viacom for about $340 million (completed March 2019), and subsequent expansion under Viacom, Paramount Global, and now described as part of Paramount Skydance. The channel rollout is presented as part of seasonal refreshes intended to retain and attract viewers in the competitive free streaming (FAST/AVOD) landscape.
Pluto TV Launches 'Fireworks' Channel for U.S. 250th
Pluto TV launched a new linear channel called the Fireworks channel on June 30, 2026, offering round‑the‑clock programming of high‑energy, visually spectacular action movies timed for America’s 250th Independence Day celebrations. The channel curates films with intense chase scenes, large explosions and pyrotechnic displays to evoke fireworks spectacles and aims to provide festive background or marathon viewing for families ahead of July 4th. The article notes Pluto TV’s origins in 2013, its beta launch in 2014, acquisition by what is now Paramount in 2019, and the platform’s current catalog of roughly 425 channels as part of its free ad‑supported streaming service.
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