Paramount
Media owner spanning streaming, TV networks and film studios.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Paramount Skydance Corporation
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- Publisher & Media Owner
- Official website
- paramount.com
What Paramount does
The company operates a multi-sided media model. It creates or acquires content, distributes that content through owned channels such as broadcast networks and streaming services, aggregates audience attention, and monetises that attention through advertising and subscriptions. It also commercialises its IP and programming through licensing, distribution and theatrical release economics. This structure allows the same content asset to generate value across multiple windows, channels and buyer types.
Category differentiation
This is the parent media company and operating subsidiary, not just the Paramount+ streaming service or the Paramount Pictures studio alone. It is a diversified media owner spanning studios, networks, streaming and advertising sales.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Paramount Global is a large media and entertainment company that owns television networks, film studios, streaming platforms and advertising inventory. Its operating footprint spans broadcast television, connected TV streaming, ad-supported streaming, subscription streaming and content production. The company monetises audiences and content through consumer subscriptions on Paramount+, advertising on Pluto TV, television networks and streaming inventory, and licensing and distribution of film and television IP through assets such as Paramount Pictures and CBS Entertainment. Its customers are split between consumers paying for streaming access and business buyers purchasing media and content rights. Consumer demand is served through Paramount+ and Pluto TV, while advertisers and agencies buy inventory through Paramount Advertising and the self-serve Paramount Ads Manager. Distributors, broadcasters and streaming platforms also buy or license content from the company’s studio and programming divisions. Since August 2025, Paramount Global has operated as a wholly-owned subsidiary of Paramount Skydance Corporation.
Company news briefing
Briefing updated:
Paramount Skydance Corporation has extended its exchange and tender offer expiration dates while preparing to operate under the Skydance name following its anticipated $110 billion merger with Warner Bros. Discovery. Although international regulators have cleared the transaction, the companies face ongoing legal challenges from state attorneys general and the Writers Guild of America, pushing the expected closing timeline toward mid-2027.
Business model & monetisation
Paramount Global uses a blended monetisation strategy built on content subscription, advertising, licensing and distribution revenue. Paramount+ generates recurring subscription income through tiered plans. Pluto TV generates advertising revenue under a free FAST model. Paramount Advertising and Paramount Ads Manager monetise premium video inventory sold to brands and agencies across streaming and linear channels. Paramount Pictures and television divisions add licensing, syndication, affiliate and distribution revenue through the exploitation of owned content and rights.
- Consumer streaming subscriptions
- Content Subscription
- Advertising across streaming and TV inventory
- Ad-Supported
- Content licensing and distribution
- Service Fee
- Self-serve advertising platform access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- Channel 5
UK broadcaster monetising free-to-air and streaming audiences through advertising.
- Nickelodeon
Children’s media brand spanning TV, digital content and games.
- CBS
US broadcast, news and sports media network with digital streaming.
- Paramount+
Hybrid streaming platform with subscription and advertising revenue.
- Blockgraph
Privacy-safe identity and activation infrastructure for converged TV advertising.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Paramount, Warner Bros. Discovery to become Skydance post-merger
M&A · Recorded impact score: 5/5
Paramount Global and Warner Bros. Discovery will merge under the new corporate name Skydance, as announced by CEO David Ellison. The approximately $110 billion deal is expected to close on October 6, 2026, combining major studios and networks including CBS, CNN, MTV, HBO, DC, and Nickelodeon. While the corporate identity changes, the Paramount and Warner Bros. studio brands will remain central. Following legal challenges from twelve states, a judge approved a settlement. Speculation suggests that HBO Max and Paramount+ might be bundled, with Casey Bloys potentially leading combined streaming operations, including Pluto TV. The merger aims to create a media powerhouse with a distinct corporate identity while preserving the legacy brands.
- Paramount and Warner Bros. Discovery will merge under the new name Skydance.
- The deal is valued at roughly $110 billion and closes on October 6, 2026.
Paramount Appoints Mattel CEO as Co-CEO Ahead of Warner Acquisition
M&A / Corporate Governance · Recorded impact score: 4/5
Paramount Global has appointed Ynon Kreiz, CEO of Mattel, as co-CEO alongside current CEO David Ellison, effective October 5, 2026. This appointment comes just before the completion of Paramount's acquisition of Warner Bros. Discovery, expected to close on October 6, 2026. Kreiz will oversee day-to-day operations and the integration of the two studios, while Ellison will focus on strategy, creative direction, and technology. The merger, valued at over $110 billion, is expected to result in thousands of job cuts, with projected annual synergies of $6 billion within three years. Kreiz previously led a turnaround at Mattel, including job reductions, and is known for orchestrating the successful 'Barbie' movie. The deal faced legal challenges from several states, which were resolved after Paramount committed to increased U.S. production spending and retaining both Los Angeles studio lots. The merger has also raised concerns about CNN's editorial independence given the Ellison family's political ties.
- Ynon Kreiz, CEO of Mattel, will become co-CEO of Paramount on October 5, 2026, alongside David Ellison.
- The Paramount-Warner Bros. Discovery merger is expected to close on October 6, 2026, with a deal value exceeding $110 billion.
David Ellison Adds Ynon Kreiz as Co-CEO for Paramount-WBD Merger
M&A · Recorded impact score: 4/5
David Ellison, CEO of Paramount Global, announced that Ynon Kreiz, former CEO of Mattel, will join the combined Paramount-Warner Bros. Discovery entity as co-CEO, effective at the expected closing next week. Kreiz will also join the board of directors. The $110 billion merger between Paramount Skydance and Warner Bros. Discovery is set to complete soon. Ellison will focus on long-term strategy, while Kreiz will handle day-to-day management. Additionally, Cindy Holland, head of Paramount+, is exiting, and Casey Bloys, head of HBO, will lead streaming for the combined company.
- Ynon Kreiz, former CEO of Mattel, will become co-CEO of the merged Paramount-Warner Bros. Discovery entity.
- The merger between Paramount Skydance and Warner Bros. Discovery is valued at $110 billion.
Week in Charts: Paramount-WBD deal, UK Video Ad Spend, AI Brand Risks
Industry Trends · Recorded impact score: 3/5
This week's VideoWeek charts cover several key industry trends. First, UK digital ad spend reached £21.2 billion in H1 2026, with video up 18% to £5.1 billion, driven by CTV and streaming. Second, research from Parks Associates shows the number of standalone US streaming services declining since 2022, with services like BET+ merging into Paramount+ and FIFA+ moving to DAZN. Third, a Havas survey reveals half of consumers across seven markets feel brands using AI appear 'soulless' and 'cold'. Fourth, PwC forecasts the Italian video ad market to reach €4.4 billion by 2030, with broadcast TV retaining 86% share. In stocks, Paramount Skydance shares rose as its $110 billion acquisition of Warner Bros. Discovery nears, while The Trade Desk hit a 52-week low following a 15% workforce reduction.
- UK digital ad spend reached £21.2 billion in H1 2026, up 13% YoY, with video up 18% to £5.1 billion.
- Parks Associates reports a decline in standalone US streaming services since 2022, with 10 phased out in Q2 2026.
Wayfair Boosts Sports Advertising for New Brand Platform
Marketing · Recorded impact score: 2/5
Wayfair launched a new brand platform called 'Wayfair Delivers' centered on the value and trusted service it offers consumers. The campaign features NFL quarterback Matthew Stafford and his family in a 30-second spot that debuted during 'Monday Night Football' on ABC and ESPN, with support from Paramount Media Labs. Wayfair increased its advertising investment across football game networks to five times its previous spend, and will also sponsor CBS Sports' pregame show and B/R NFL Draft Live in partnership with Bleacher Report. The campaign spans linear TV, connected TV, and social channels. This move follows a 7.5% revenue increase in Q2, driven by mobile orders, and is part of a broader strategy to enhance its brand and shopping experience, including a partnership with Google on AI-powered discovery.
- Wayfair launched 'Wayfair Delivers' brand platform featuring NFL quarterback Matthew Stafford.
- Wayfair increased ad investment on football networks by five times previous spend.
Explore company relationships
Questions about Paramount
What is Paramount Global?
Paramount Global is a media and entertainment company that owns film studios, television networks, streaming services and advertising inventory.
Who uses Paramount Global?
Consumers use its streaming services, while advertisers, agencies, broadcasters and distributors use its media inventory and content rights.
How does Paramount Global make money?
It earns revenue from streaming subscriptions, advertising sales, content licensing, distribution and related media monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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