Paramount+

The business combines direct-to-consumer streaming distribution with owned-media advertising monetisation. Consumers subscribe to access entertainment and live programming, while advertisers and agencies pay to reach those audiences across ad-supported streaming, connected TV, and broader Paramount inventory. Value is created by aggregating premium content, attracting viewing time, and then monetising that attention through subscriptions, advertising sales, and premium tier upsells.

Paramount+ is a consumer video streaming platform within the Paramount ecosystem that distributes films, television series, original programming, live sports, and live TV streams across web, mobile, and connected TV apps. It operates a hybrid model: consumers pay for subscription access through ad-supported and ad-free tiers, while advertisers buy access to its streaming audiences through Paramount’s ad sales and self-serve advertising tools.

Beyond the consumer service itself, the platform sits inside a broader monetisation stack that includes Paramount Ads Manager, Paramount Advertising, and Vantage for audience targeting and measurement. This means the business creates value both as a publisher and streaming destination for viewers and as a monetisable premium video environment for brands and agencies seeking connected TV and cross-platform advertising inventory.