onescreen
onescreen is a self-serve platform for connected TV and streaming advertising.
Analyst Perspective
onescreen is a German AdTech company operating a self-serve platform for buying connected TV and streaming advertising. Its core product, onescreen Ad Manager, lets advertisers and agencies plan, launch and monitor campaigns across premium TV and streaming inventory, with support for video spots and display-style TV formats such as SwitchIn. The company is positioned around direct access, transparent pricing and live reporting rather than traditional agency-led buying. The business appears to make money primarily from campaign spend flowing through its platform, using impression-based and media-spend-linked pricing rather than a pure enterprise software subscription. Its customers are businesses: brands, advertisers, agencies and smaller firms entering TV advertising for the first time. Current evidence points to a strong German focus, especially regional and national campaign execution, rather than a fully global footprint.
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Key insights about onescreen
Category Differentiation
This company is a B2B connected TV advertising platform, not a consumer streaming service or smart TV hardware brand. It should also not be confused with generic digital signage or screen-network businesses.
onescreen: About
onescreen provides a proprietary self-serve ad buying interface for connected TV and streaming inventory. It creates value by simplifying TV advertising for businesses that want direct campaign control, transparent pricing, audience targeting and reporting without depending entirely on an agency trading desk. Revenue is generated when advertisers use the platform to buy campaign delivery across available inventory, with value increasing as more advertisers onboard and more premium inventory and formats are accessible through the system.
How onescreen Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through usage-based advertising spend on campaigns executed through its platform. Commercial mechanics appear to include per-impression pricing for specific formats such as SwitchIn and broader media-spend-linked fees for CTV campaign delivery via the Ad Manager. The model is therefore closer to a self-serve media buying platform with transactional ad revenue than to a pure fixed-fee SaaS subscription.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Recent Signals (onescreen)
Onescreen Opens MCP Server for OOH AI Workflows
Onescreen announced early access to its public Model Complex Protocol (MCP) server, which exposes Onescreen’s out-of-home (OOH) research data — including audience personas, market and inventory rankings, and nearly one million live listings — to AI clients such as Claude and ChatGPT. Built on the Model Context Protocol open standard, the server lets media planners and strategists query real OOH inventory and audience-based ranking models directly from their AI assistants, reducing manual spreadsheet workflows. Onescreen is offering a free tier (Onescreen Research) and an invitation-only closed beta (Onescreen Planner) that adds higher rate limits, permissioned pricing intelligence, and automated RFP workflows. The company says the capability is already used internally and on campaigns for brands like Rippling and California Naturals.
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Read original sourceonescreen: Frequently Asked Questions
What is onescreen?
onescreen is a German AdTech company offering a self-serve platform for buying connected TV and streaming advertising.
Who uses onescreen?
Its paying users are advertisers, brands, media agencies and smaller businesses that want to run CTV or addressable TV campaigns.
How does onescreen make money?
It mainly earns revenue from campaign spend and impression-based advertising delivered through its platform and TV ad formats.
Company Facts
- Founded
- 2025
- Headquarters
- Bothmerstr. 14 RGB, 80634 München, Germany
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- onescreen.tv