onescreen
Self-serve platform for connected TV and streaming advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- onescreen GmbH
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Bothmerstr. 14 RGB, 80634 München, Germany
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- onescreen.tv
What onescreen does
onescreen provides a proprietary self-serve ad buying interface for connected TV and streaming inventory. It creates value by simplifying TV advertising for businesses that want direct campaign control, transparent pricing, audience targeting and reporting without depending entirely on an agency trading desk. Revenue is generated when advertisers use the platform to buy campaign delivery across available inventory, with value increasing as more advertisers onboard and more premium inventory and formats are accessible through the system.
Category differentiation
This company is a B2B connected TV advertising platform, not a consumer streaming service or smart TV hardware brand. It should also not be confused with generic digital signage or screen-network businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
onescreen is a German AdTech company operating a self-serve platform for buying connected TV and streaming advertising. Its core product, onescreen Ad Manager, lets advertisers and agencies plan, launch and monitor campaigns across premium TV and streaming inventory, with support for video spots and display-style TV formats such as SwitchIn. The company is positioned around direct access, transparent pricing and live reporting rather than traditional agency-led buying. The business makes money primarily from campaign spend flowing through its platform, using impression-based and media-spend-linked pricing rather than a pure enterprise software subscription. Its customers are businesses: brands, advertisers, agencies and smaller firms entering TV advertising for the first time. Current evidence points to a strong German focus, especially regional and national campaign execution, rather than a fully global footprint.
Company news briefing
Briefing updated:
Onescreen has launched a public Model Context Protocol (MCP) server, integrating its out-of-home (OOH) research data and live inventory directly with AI platforms such as Claude and ChatGPT. This initiative aims to streamline media planning by enabling automated RFP workflows and audience-based ranking queries via new Research and Planner service tiers. These developments support the company’s broader strategy to democratise big-screen and digital advertising, providing emerging brands with centralised access to premium video inventory and automated intelligence tools.
Business model & monetisation
The company monetises mainly through usage-based advertising spend on campaigns executed through its platform. Commercial mechanics include per-impression pricing for specific formats such as SwitchIn and broader media-spend-linked fees for CTV campaign delivery via the Ad Manager. The model is therefore closer to a self-serve media buying platform with transactional ad revenue than to a pure fixed-fee SaaS subscription.
- CTV and streaming campaign spend through Ad Manager
- Percentage take-rate on media buying activity
- SwitchIn addressable TV impressions
- Per-impression pricing
- Quick Start onboarding and simplified campaign activation
- Bundled enablement supporting campaign spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Onescreen Wins Zapa as Self‑Serve CTV Client
CTV · Recorded impact score: 2/5
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
Explore company relationships
Questions about onescreen
What is onescreen?
onescreen is a German AdTech company offering a self-serve platform for buying connected TV and streaming advertising.
Who uses onescreen?
Its paying users are advertisers, brands, media agencies and smaller businesses that want to run CTV or addressable TV campaigns.
How does onescreen make money?
It mainly earns revenue from campaign spend and impression-based advertising delivered through its platform and TV ad formats.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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