onescreen
onescreen is a self-serve platform for connected TV and streaming advertising.
Analyst Perspective
onescreen is a German AdTech company operating a self-serve platform for buying connected TV and streaming advertising. Its core product, onescreen Ad Manager, lets advertisers and agencies plan, launch and monitor campaigns across premium TV and streaming inventory, with support for video spots and display-style TV formats such as SwitchIn. The company is positioned around direct access, transparent pricing and live reporting rather than traditional agency-led buying. The business appears to make money primarily from campaign spend flowing through its platform, using impression-based and media-spend-linked pricing rather than a pure enterprise software subscription. Its customers are businesses: brands, advertisers, agencies and smaller firms entering TV advertising for the first time. Current evidence points to a strong German focus, especially regional and national campaign execution, rather than a fully global footprint.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Onescreen has launched a public Model Context Protocol (MCP) server, integrating its out-of-home (OOH) research data and live inventory directly with AI platforms such as Claude and ChatGPT. This initiative aims to streamline media planning by enabling automated RFP workflows and audience-based ranking queries via new Research and Planner service tiers. These developments support the company’s broader strategy to democratise big-screen and digital advertising, providing emerging brands with centralised access to premium video inventory and automated intelligence tools.
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Key insights about onescreen
Category Differentiation
This company is a B2B connected TV advertising platform, not a consumer streaming service or smart TV hardware brand. It should also not be confused with generic digital signage or screen-network businesses.
onescreen: About
onescreen provides a proprietary self-serve ad buying interface for connected TV and streaming inventory. It creates value by simplifying TV advertising for businesses that want direct campaign control, transparent pricing, audience targeting and reporting without depending entirely on an agency trading desk. Revenue is generated when advertisers use the platform to buy campaign delivery across available inventory, with value increasing as more advertisers onboard and more premium inventory and formats are accessible through the system.
How onescreen Works & Monetises
Business model analysis and core revenue streams
The company monetises mainly through usage-based advertising spend on campaigns executed through its platform. Commercial mechanics appear to include per-impression pricing for specific formats such as SwitchIn and broader media-spend-linked fees for CTV campaign delivery via the Ad Manager. The model is therefore closer to a self-serve media buying platform with transactional ad revenue than to a pure fixed-fee SaaS subscription.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Recent Signals (onescreen)
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
Read original sourceOnescreen Opens MCP Server for OOH AI Workflows
Onescreen announced early access to its public Model Complex Protocol (MCP) server, which exposes Onescreen’s out-of-home (OOH) research data — including audience personas, market and inventory rankings, and nearly one million live listings — to AI clients such as Claude and ChatGPT. Built on the Model Context Protocol open standard, the server lets media planners and strategists query real OOH inventory and audience-based ranking models directly from their AI assistants, reducing manual spreadsheet workflows. Onescreen is offering a free tier (Onescreen Research) and an invitation-only closed beta (Onescreen Planner) that adds higher rate limits, permissioned pricing intelligence, and automated RFP workflows. The company says the capability is already used internally and on campaigns for brands like Rippling and California Naturals.
Read original sourceonescreen: Frequently Asked Questions
What is onescreen?
onescreen is a German AdTech company offering a self-serve platform for buying connected TV and streaming advertising.
Who uses onescreen?
Its paying users are advertisers, brands, media agencies and smaller businesses that want to run CTV or addressable TV campaigns.
How does onescreen make money?
It mainly earns revenue from campaign spend and impression-based advertising delivered through its platform and TV ad formats.
Company Facts
- Founded
- 2025
- Headquarters
- Bothmerstr. 14 RGB, 80634 München, Germany
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- onescreen.tv