onescreen

onescreen provides a proprietary self-serve ad buying interface for connected TV and streaming inventory. It creates value by simplifying TV advertising for businesses that want direct campaign control, transparent pricing, audience targeting and reporting without depending entirely on an agency trading desk. Revenue is generated when advertisers use the platform to buy campaign delivery across available inventory, with value increasing as more advertisers onboard and more premium inventory and formats are accessible through the system.

onescreen is a German AdTech company operating a self-serve platform for buying connected TV and streaming advertising. Its core product, onescreen Ad Manager, lets advertisers and agencies plan, launch and monitor campaigns across premium TV and streaming inventory, with support for video spots and display-style TV formats such as SwitchIn. The company is positioned around direct access, transparent pricing and live reporting rather than traditional agency-led buying.

The business appears to make money primarily from campaign spend flowing through its platform, using impression-based and media-spend-linked pricing rather than a pure enterprise software subscription. Its customers are businesses: brands, advertisers, agencies and smaller firms entering TV advertising for the first time. Current evidence points to a strong German focus, especially regional and national campaign execution, rather than a fully global footprint.