onescreen
onescreen bietet eine innovative Self-Service-Plattform für die automatisierte und transparente Buchung von Connected-TV-Werbung.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- onescreen GmbH
- Einheitentyp
- COMPANY
- Gegründet
- 2025
- Hauptsitz
- Bothmerstr. 14 RGB, 80634 München, Germany
- Unternehmensgröße
- <10
- Marktrolle
- AdTech Vendor
- Offizielle Website
- onescreen.tv
Was onescreen macht
onescreen provides a proprietary self-serve ad buying interface for connected TV and streaming inventory. It creates value by simplifying TV advertising for businesses that want direct campaign control, transparent pricing, audience targeting and reporting without depending entirely on an agency trading desk. Revenue is generated when advertisers use the platform to buy campaign delivery across available inventory, with value increasing as more advertisers onboard and more premium inventory and formats are accessible through the system.
Einordnung und Abgrenzung
This company is a B2B connected TV advertising platform, not a consumer streaming service or smart TV hardware brand. It should also not be confused with generic digital signage or screen-network businesses.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
onescreen is a German AdTech company operating a self-serve platform for buying connected TV and streaming advertising. Its core product, onescreen Ad Manager, lets advertisers and agencies plan, launch and monitor campaigns across premium TV and streaming inventory, with support for video spots and display-style TV formats such as SwitchIn. The company is positioned around direct access, transparent pricing and live reporting rather than traditional agency-led buying. The business makes money primarily from campaign spend flowing through its platform, using impression-based and media-spend-linked pricing rather than a pure enterprise software subscription. Its customers are businesses: brands, advertisers, agencies and smaller firms entering TV advertising for the first time. Current evidence points to a strong German focus, especially regional and national campaign execution, rather than a fully global footprint.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Onescreen has launched a public Model Context Protocol (MCP) server, integrating its out-of-home (OOH) research data and live inventory directly with AI platforms such as Claude and ChatGPT. This initiative aims to streamline media planning by enabling automated RFP workflows and audience-based ranking queries via new Research and Planner service tiers. These developments support the company’s broader strategy to democratise big-screen and digital advertising, providing emerging brands with centralised access to premium video inventory and automated intelligence tools.
Geschäftsmodell und Monetarisierung
The company monetises mainly through usage-based advertising spend on campaigns executed through its platform. Commercial mechanics include per-impression pricing for specific formats such as SwitchIn and broader media-spend-linked fees for CTV campaign delivery via the Ad Manager. The model is therefore closer to a self-serve media buying platform with transactional ad revenue than to a pure fixed-fee SaaS subscription.
- CTV and streaming campaign spend through Ad Manager
- Percentage take-rate on media buying activity
- SwitchIn addressable TV impressions
- Per-impression pricing
- Quick Start onboarding and simplified campaign activation
- Bundled enablement supporting campaign spend
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Media Channel
Technology
Ad Format
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
Onescreen Wins Zapa as Self‑Serve CTV Client
CTV · Erfasster Impact-Score: 2/5
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
Unternehmensbeziehungen vertiefen
Fragen zu onescreen
What is onescreen?
onescreen is a German AdTech company offering a self-serve platform for buying connected TV and streaming advertising.
Who uses onescreen?
Its paying users are advertisers, brands, media agencies and smaller businesses that want to run CTV or addressable TV campaigns.
How does onescreen make money?
It mainly earns revenue from campaign spend and impression-based advertising delivered through its platform and TV ad formats.
Quellen und Datenabdeckung
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15 öffentlich erfasste Primärquellen und Zitate im Knowledge-Graphen verknüpft.
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