Publisher & Media Owner · vs · B2C Consumer App / Platform · Publisher & Media Owner
Tubi vs VIZIO
Structured technology and market comparison · 2026
Direct Feature Comparison
Tubi · vs · VIZIOFree AVOD streaming service and owned CTV advertising platform.
Smart TV platform monetising households through ads, streaming and data.
Analyze all overlapping signals and tech stacks for Tubi and VIZIO
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Tubi and VIZIO?
When comparing Tubi and VIZIO, both platforms operate within the Video Streaming Platform, In-App, and Publisher & Media Owner ecosystem. Tubi is positioned as Free AVOD streaming service and owned CTV advertising platform, whereas VIZIO focuses on Smart TV platform monetising households through ads, streaming and data. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Tubi and VIZIO?
When evaluating Tubi and VIZIO, enterprise buyers also consider other platforms in Video Streaming Platform, In-App, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Tubi and VIZIO compare?
Tubi is headquartered in United States (founded in 2014) with 501–1,000 employees. VIZIO is based in United States (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Tubi vs VIZIO
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Tubi
Recent Signals
- ·AdweekEarnings Report
Murdoch Acknowledges Fox News Ratings Struggles Ahead of Midterms
Fox Corporation reported a strong fiscal first quarter driven by the FIFA World Cup 2026, the NFL season, and record political ad spend of $350 million for the midterm cycle. Despite a 22% revenue increase to $4.57 billion, CEO Lachlan Murdoch acknowledged Fox News' recent ratings struggles, attributing them to viewer fatigue similar to the 2006 midterms. He emphasized that viewers are not switching to competitors like MSNBC or CNN but rather tuning out entirely. Murdoch also highlighted the success of streaming service Fox One, noting 97% of subscribers are cordless, and reiterated that the Roku acquisition is progressing through regulatory review.
- Fox Corp. quarterly revenue reached $4.57 billion, a 22% increase year-over-year.
- Advertising revenue rose 47% due to FIFA World Cup, midterm ads, and Tubi growth.
- Political ad spend across Fox Corp. hit $350 million, a record for a midterm cycle.
- ·Cord Cutters NewsFinancials
Fox Q1 Fiscal 2027 Earnings Surge on Tubi, World Cup, Political Ads
Fox Corporation reported strong fiscal Q1 2027 results, with revenue climbing 22% to $4.57 billion, beating expectations. Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup coverage and record political ad spend exceeding $350 million. Adjusted EBITDA rose 54% to $1.64 billion, while net income reached $957 million (or $943 million). Tubi's advertising revenue grew 35% with total viewing time up 23%. The company's proposed $22 billion acquisition of Roku has received shareholder and foreign regulatory approvals, but DOJ antitrust clearance is still pending, with closing expected in H1 2027. Fox ended the quarter with $4.5 billion in cash and $6.6 billion in debt. Fox One and Fox News' ratings decline were also noted.
- Fox Corporation's Q1 FY2027 revenue rose 22% to $4.57 billion, with adjusted EBITDA up 54% to $1.64 billion and net income of $957 million.
- Advertising revenue surged 47% to $2.08 billion, driven by FIFA World Cup and political ads; political ad spending exceeded $350 million, including $50 million from Tubi.
- Tubi's advertising revenue grew 35% year-over-year, with total viewing time up 23%.
- ·Cord Cutters NewsContent & Partnerships
Tubi and TikTok Launch Creator Incubator for 10 Original Series
Tubi and TikTok announced a partnership to create the Tubi x TikTok Creatorverse Incubator, starting with 12 TikTok creators who will develop 10 new original series for Tubi's free streaming service. The series span genres like horror, comedy, and animation, with titles such as 'Would You Survive?' and 'Feeling Super'. The incubator builds on Tubi's existing creator program, which has brought over 35,000 episodes from more than 700 creators since June 2025. Tubi's VP of Creator Partnerships, Kudzi Chikumbu, and TikTok's Global Head of Entertainment & Micro-series, Dawn Yang, expressed excitement about supporting creator-led storytelling and expanding audiences.
- Tubi and TikTok partner to create the Tubi x TikTok Creatorverse Incubator.
- 12 TikTok creators will develop 10 original series for Tubi.
- The series include 'Would You Survive?', 'Scare Tours', 'Feeling Super', and more.
VIZIO
Recent Signals
- ·AdExchangerCTV
Walmart's TV Ambitions, Amazon's Data Transparency, Disinfo Retreat
This AdExchanger daily roundup covers several distinct news items. Walmart is expanding into TV advertising through its acquisitions of Vizio and Vibe.co, with Walmart Connect GM Ryan Mayward stating that commerce insights will drive stronger outcomes for brands. Amazon is beta testing an 'About You' page that lets users see the assumptions it makes about them based on collected data, including physical attributes, raising privacy concerns. Additionally, multiple countries have withdrawn sponsorship from the #Disinfo2026 conference amid US political pressure, reflecting a broader aversion among advertisers and governments to anti-disinformation efforts.
- Walmart acquired Vizio for $2.3 billion and Vibe.co for $1.4 billion to enter the TV advertising market.
- Amazon has been beta testing an 'About You' page since May, allowing users to see assumptions Amazon makes about them.
- Multiple countries, including Lithuania and Canada, withdrew sponsorship from the #Disinfo2026 conference due to pressure from the Trump administration.
- ·AdweekRetail Media
Walmart outlines plan to dominate TV advertising
Walmart is aggressively expanding its retail media ambitions into TV advertising. The retailer, which acquired Vizio for $2.3 billion two years ago, is now building a streaming ecosystem that includes the recent acquisition of adtech firm Vibe.co for $1.4 billion. Walmart Connect, the retailer's ad business, is pitching itself to non-endemic advertisers, leveraging Vizio's smart TV OS and Vibe.co's performance-focused streaming platform. New partnerships with Skydance and Spotify aim to extend reach, and the Yahoo DSP integration is moving to alpha. Walmart's U.S. ad business grew 38% YoY in Q2, and the company is positioning its first-party commerce data as the key differentiator for TV ad targeting and measurement, even for brands that don't sell at Walmart.
- Walmart acquired Vizio for $2.3 billion two years ago to build a streaming ecosystem.
- In August, Walmart acquired adtech firm Vibe.co for a reported $1.4 billion.
- Walmart Connect is pitching non-endemic advertisers, with new partnerships with Skydance and Spotify.
- ·AdweekCTV & Streaming
Walmart's Vizio Bets on MrBeast, Holiday Films for Streaming
Walmart-owned Vizio is significantly investing in its free ad-supported streaming service, WatchFree+, to boost advertising opportunities for brands. The company announced new content partnerships with major studios including MGM, NBCUniversal, Disney, A&E, and A24, and will add creator-led channels from digital personalities such as MrBeast, Hot Ones, and others. Vizio is also producing its first original feature-length holiday film, 'Jingle Bells Wedding Bells,' starring Rachel Bilson and Scott Foley, with GEICO as presenting sponsor. These moves aim to attract high-income viewers and Walmart's suppliers and marketplace sellers to advertise on the platform. WatchFree+ has grown to reach 27 million devices, a 25% year-over-year increase, with viewing hours up 58% year-over-year.
- Walmart-owned Vizio is expanding WatchFree+ with new content partnerships from MGM, NBCUniversal, Disney, A&E, and A24.
- WatchFree+ will add free, ad-supported channels from 40 digital creators, including MrBeast and others.
- Vizio will produce its first original feature-length holiday film, 'Jingle Bells Wedding Bells', airing during the holiday season.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Tubi and VIZIO share across the market ecosystem.
Unlock full capability matrix, client overlaps & technology stacks