Observed Signal · Sep 18, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Content Distribution Market: MLW Wrestling Comes to Tubi in New Free Streaming Deal
Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.
This news highlights the growing distribution of wrestling content on FAST platforms, indicating a trend in media distribution that could impact advertising strategies in CTV.
Key Takeaways & Evidence Grounding
- MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
- New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
- Tubi has approximately 110 million monthly active users.
- MLW previously partnered with Veeps in May for streaming distribution.
- Tubi also carries wrestling content from WWE and AEW.
Connected Companies & Entities
5 Entities mappedWWE
Sports-entertainment media owner monetising wrestling content and live events.
“WWE brought WWE Evolve to Tubi in 2025......”
All Elite Wrestling (AEW)
Professional wrestling media company monetising live events, content and IP.
“Tubi added even more wrestling this year when AEW Dynamite arrived on the service....”
Tubi
Free AVOD streaming service and owned CTV advertising platform.
“MLW has announced a new streaming distribution agreement with Tubi......”
Paramount
Media owner spanning streaming, TV networks and film studios.
“Paramount launched Wrestling Central on The Roku Channel......”
Roku
Connected TV platform combining streaming, advertising and app distribution.
“Paramount launched Wrestling Central on The Roku Channel......”
Ontology Mapping & Concepts
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