Observed Signal · Sep 18, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Content Distribution Market: MLW Wrestling Comes to Tubi in New Free Streaming Deal
Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.
This news highlights the growing distribution of wrestling content on FAST platforms, indicating a trend in media distribution that could impact advertising strategies in CTV.
Wichtigste Kernpunkte & Evidenz
- MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
- New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
- Tubi has approximately 110 million monthly active users.
- MLW previously partnered with Veeps in May for streaming distribution.
- Tubi also carries wrestling content from WWE and AEW.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenWWE
Sports-Entertainment-Medienanbieter, der Wrestling-Inhalte und Live-Events global monetarisiert.
“WWE brought WWE Evolve to Tubi in 2025......”
All Elite Wrestling (AEW)
Ein führendes professionelles Wrestling-Medienunternehmen, das Live-Events, exklusive Inhalte und wertvolle IP über verschiedene Kanäle monetarisiert.
“Tubi added even more wrestling this year when AEW Dynamite arrived on the service....”
Tubi
Tubi monetisiert werbefinanziertes Streaming durch skalierbare Video-Werbeplätze für globale Marken und Media-Einkäufer.
“MLW has announced a new streaming distribution agreement with Tubi......”
Paramount Global
Globales Medien- und Entertainment-Konglomerat, das Streaming-Dienste, TV-Netzwerke, Filmstudios sowie ein integriertes, programmatisches Werbe-Ökosystem betreibt.
“Paramount launched Wrestling Central on The Roku Channel......”
Roku
Eine führende Connected-TV-Plattform, die Streaming, Digitalwerbung und App-Distribution nahtlos miteinander verbindet.
“Paramount launched Wrestling Central on The Roku Channel......”
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