JWP Connatix
Video delivery and monetisation software for publishers and broadcasters.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JWP Connatix
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- 666 Broadway, 10th Floor, New York, New York 10012, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- jwpconnatix.com
What JWP Connatix does
JWP Connatix operates a hybrid software-and-monetisation model. It sells a proprietary platform to media owners that covers video CMS, streaming delivery, analytics, ad serving, SSAI and audience/data tooling. It also participates directly in customer monetisation by connecting inventory to demand through its integrated ad server and exchange, allowing it to earn both recurring platform revenue and advertising-related revenue tied to usage, impressions, delivery volume or media monetisation outcomes.
Category differentiation
JWP Connatix is not a consumer streaming service or a media publisher. It is a B2B video infrastructure and advertising monetisation platform serving publishers, broadcasters and streaming operators.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JWP Connatix is a private US-based video technology company formed by the merger of JW Player and Connatix in 2024. It provides publishers, broadcasters, streaming platforms and ad operations teams with software for video management, live and on-demand delivery, ad serving, server-side ad insertion, audience and contextual data tools, analytics, and video monetisation across web, mobile apps and connected TV. Its business model combines software revenue with advertising monetisation revenue. Customers use its platform to manage and distribute video, improve ad delivery and yield, and access programmatic and premium demand. The company therefore makes money from platform fees for video infrastructure and workflow software, plus take-rates or revenue shares tied to monetised video impressions and advertising spend.
Company news briefing
Briefing updated:
Following the merger of JW Player and Connatix, JWX has expanded its platform capabilities through the acquisitions of TrueAnthem and Aug X Labs, alongside strategic partnerships with Adnami, StackAdapt, and QuantumPath. The company recently launched the JWX Content Hub as a unified platform for the post-search era and received recognition as an Innovator in Frost & Sullivan's 2026 Online Video Platform Benchmark.
Business model & monetisation
The company uses a mixed monetisation approach: recurring SaaS-style platform fees for video management, delivery, analytics and workflow software; usage-based or infrastructure-linked charging tied to video delivery, bandwidth or impressions; and advertising monetisation revenue through an integrated ad server and exchange, including take-rates on media spend, revenue share on monetised inventory, and monetisation through direct and programmatic demand integrations.
- Video infrastructure platform fees
- Software Subscription
- Advertising monetisation take-rate
- Percentage Take-Rate
- Usage-based delivery and streaming charges
- Pay-per-Use
- Analytics and data suite contracts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Connatix Native Exchange Inc.
IAB vendor record: 143
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
JWP, Inc.
IAB vendor record: 1046
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about JWP Connatix
What is JWP Connatix?
JWP Connatix is a B2B video technology company that provides video delivery, management, analytics and ad monetisation software for publishers, broadcasters and streaming platforms.
Who uses JWP Connatix?
Its users are media organisations such as publishers, broadcasters, streaming platforms, ad operations teams, programmatic teams and related enterprise media functions.
How does JWP Connatix make money?
It makes money through platform fees for video software and infrastructure, plus advertising monetisation revenue such as take-rates or revenue share from ad serving and exchange activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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