KONODRAC
OTT, CTV and HbbTV analytics plus monetisation software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- KONODRAC, S.L.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Ronda del General Mitre, 126, 6a Planta, 08021 Barcelona
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- konodrac.com
What KONODRAC does
KONODRAC develops proprietary software for OTT operators and broadcasters and commercialises it as an enterprise platform suite. Its offering combines analytics, data infrastructure, recommendation, ad serving and HbbTV workflow tooling, allowing customers to centralise audience data, personalise experiences and monetise connected TV inventory. Value is created through tighter audience insight, improved retention and registration, and better monetisation of advanced TV environments.
Category differentiation
KONODRAC is a B2B software vendor for OTT, connected TV and HbbTV operators, not a consumer streaming service or media owner. It is also not a general-purpose cloud analytics vendor despite competing with broader data platform providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
KONODRAC is a Spanish B2B software company focused on OTT, connected TV and HbbTV data and advertising infrastructure. Its product suite covers audience measurement and analytics, recommendation engines, OTT-focused data lake and cloud infrastructure, smart TV ad serving, and technical tooling for ad insertion and broadcast synchronisation. The company serves broadcasters, streaming platforms, TV networks and their product, engineering, data and ad operations teams. The business is built around enterprise SaaS licensing and implementation of modular products that can be sold individually or as broader OTT and HbbTV solution bundles. KONODRAC creates value by helping media operators unify audience data across web, mobile and TV environments, improve personalisation and user conversion, and monetise connected TV and linear inventory through addressable advertising capabilities.
Business model & monetisation
The company primarily uses an enterprise B2B SaaS licensing model. Revenue comes from recurring platform subscriptions for analytics, data lake, recommendation and ad tech modules, plus implementation and integration fees for deployments in broadcaster and OTT environments. For ad serving and monetisation products, usage-based elements are also likely, including impression-driven or traffic-driven pricing tied to advertising delivery, data processing or storage volumes.
- OTT analytics and measurement suite
- Enterprise SaaS subscription
- Data lake and cloud infrastructure
- Subscription plus usage-based data processing and storage
- Ad server and HbbTV monetisation tooling
- Platform fee plus impression or delivery-linked usage
- Implementation and integration services
- Project fee / professional services
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Konodrac S.L.
IAB vendor record: 955
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 2 · konodrac.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about KONODRAC
What is KONODRAC?
KONODRAC is a Spanish B2B software company providing OTT, connected TV and HbbTV analytics, data infrastructure, recommendation and ad monetisation tools.
Who uses KONODRAC?
Its users are broadcasters, streaming platforms, OTT operators and teams in product, data, engineering, audience measurement and ad operations.
How does KONODRAC make money?
It appears to earn revenue through enterprise SaaS subscriptions, implementation work and likely usage-based charges for data and advertising delivery modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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