KONODRAC
KONODRAC is a oTT, CTV and HbbTV analytics plus monetisation software.
KONODRAC operates in the AdTech Vendor segment.
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Distinction
KONODRAC is a B2B software vendor for OTT, connected TV and HbbTV operators, not a consumer streaming service or media owner. It is also not a general-purpose cloud analytics vendor despite competing with broader data platform providers.
- Founded
- 2012
- Headquarters
- Ronda del General Mitre, 126, 6a Planta, 08021 Barcelona
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about KONODRAC
KONODRAC: About
KONODRAC develops proprietary software for OTT operators and broadcasters and commercialises it as an enterprise platform suite. Its offering combines analytics, data infrastructure, recommendation, ad serving and HbbTV workflow tooling, allowing customers to centralise audience data, personalise experiences and monetise connected TV inventory. Value is created through tighter audience insight, improved retention and registration, and better monetisation of advanced TV environments.
Products & Services in Categories
Verified structural categorizations from the graph
KONODRAC: Market Position
KONODRAC is a Spanish B2B software company focused on OTT, connected TV and HbbTV data and advertising infrastructure. Its product suite covers audience measurement and analytics, recommendation engines, OTT-focused data lake and cloud infrastructure, smart TV ad serving, and technical tooling for ad insertion and broadcast synchronisation. The company serves broadcasters, streaming platforms, TV networks and their product, engineering, data and ad operations teams.
The business appears to be built around enterprise SaaS licensing and implementation of modular products that can be sold individually or as broader OTT and HbbTV solution bundles. KONODRAC creates value by helping media operators unify audience data across web, mobile and TV environments, improve personalisation and user conversion, and monetise connected TV and linear inventory through addressable advertising capabilities.
KONODRAC: Frequently Asked Questions
What is KONODRAC?
KONODRAC is a Spanish B2B software company providing OTT, connected TV and HbbTV analytics, data infrastructure, recommendation and ad monetisation tools.
Who uses KONODRAC?
Its users are broadcasters, streaming platforms, OTT operators and teams in product, data, engineering, audience measurement and ad operations.
How does KONODRAC make money?
It appears to earn revenue through enterprise SaaS subscriptions, implementation work and likely usage-based charges for data and advertising delivery modules.
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