Austria's New Parcel Tax Criticized as Costs Pass to Consumers
Austria's new parcel tax, effective October 1, 2026, charges large online retailers €2 net per parcel (€2.40 incl. VAT). Amazon passes the fee directly to customers as a separate line item, while Zalando and Otto refund it on full returns. The tax targets companies with over €100 million annual parcel revenue in Austria, affecting 16 firms including Amazon, Temu, Shein, and Zalando. Critics, including the Austrian trade association and retailers, argue the tax burdens consumers and small businesses, potentially costing 2,800 jobs. Legal challenges are planned, with possible escalation to the Constitutional Court and CJEU. Proponents say the tax levels the playing field with brick-and-mortar stores and funds a VAT reduction on staple foods.
- •Austria's parcel tax of €2 net (€2.40 incl. VAT) per parcel took effect October 1, 2026.
- •Amazon passes the €2.40 tax directly to customers as a separate line item per order.
- •The tax applies to 16 companies, including Amazon, Temu, Shein, Zalando, and Otto, with over €100M annual parcel revenue in Austria.
