Flo
Consumer reproductive health app with subscription-led cycle and pregnancy tracking.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Flo Health, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 1013 Centre Road, Suite 403-B, Wilmington, Delaware 19805
- Company size
- 501–1,000
- Market role
- B2C Consumer App / Platform
- Official website
- flo.health
What Flo does
Flo operates a freemium digital health platform. It attracts users through a free app and free health content, then converts a portion of that audience into paying subscribers through premium features, personalised insights, and expanded educational tools. Beyond consumer revenue, it monetises part of its audience and expertise through partnership and research relationships, including collaborations with brands, agencies, and healthcare stakeholders.
Category differentiation
Flo is a consumer reproductive health platform, not a general-purpose healthcare provider or a foundational health data infrastructure vendor. It is distinct from adjacent femtech apps by combining tracking, content, subscription features, clinician resources, and partner programmes in one ecosystem.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Flo is a private consumer health company best known for its menstrual cycle, fertility, and pregnancy tracking app. Its core product combines user-entered data, predictive features, medically reviewed educational content, calculators, and community features to help users manage reproductive health across different life stages. The company also operates a premium subscription tier, a health content library, a clinician-facing portal, and a partner-facing offering for collaborations with brands and research organisations. The business is primarily monetised through recurring consumer subscriptions sold via Flo Premium, with the free app acting as the main acquisition and engagement layer. Secondary revenue comes from partnership and research collaborations rather than broad advertising, as the supplied product information explicitly indicates that subscriptions are the dominant revenue driver and that users do not see ads. Its direct customers are primarily consumers, with additional B2B relationships involving clinicians, brands, and research organisations.
Company news briefing
Briefing updated:
Flo Health has progressed its strategic focus on perimenopause and medical credibility, recently publishing a comprehensive study on female sexual satisfaction and expanding its workforce to 450 members, including over 120 medical experts. Concurrently, the company is navigating a class-action settlement regarding alleged privacy and data-sharing violations. This dual trajectory emphasises Flo’s commitment to research-led health insights whilst managing the increasing regulatory scrutiny surrounding consumer data protection in the digital health sector.
Business model & monetisation
Flo primarily uses a freemium subscription model. The core app is free, while Flo Premium is sold on recurring monthly and yearly subscriptions with automatic renewal. Additional monetisation includes partnership and research collaboration revenue through its partner-facing offering. Based on the supplied product synthesis, subscription revenue is the dominant commercial mechanism, while broad ad-funded monetisation does not appear to be the core model.
- Flo Premium subscriptions
- Recurring monthly and annual subscription
- Partner collaborations
- Service fee or partnership-based commercial agreements
- Research partnerships
- Collaboration and access fees
- Free app distribution
- User acquisition layer supporting premium upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Flo Health Appoints Rina Hahn as Chief Marketing Officer
Recorded impact score: 3.5/5
Flo Health has appointed Rina Hahn as Chief Marketing Officer, announced August 26, 2026.
Google Unveils Pixel 11 and Wear OS 7 Developer Tools
Platform · Recorded impact score: 4/5
Google's Android Developers blog detailed new development opportunities for the upcoming Pixel 11 Pro Fold, Pixel Watch 5, and on-device AI with Gemini Nano 4. The post provides technical guidance for adaptive layouts on foldables using Jetpack Compose and Window Size Classes, citing examples from Notability and Flo Health. It introduces Wear OS 7 features like one-handed gestures, Live Updates, and Wear Widgets, with Spotify and Just Eat as early adopters. Additionally, Pixel 11 devices run Gemini Nano 4, enabling low-latency on-device AI via the ML Kit GenAI Prompt API. The article also announces Android skills for AI agents to automate complex workflows, such as CameraX and adaptive layout setup.
- Google announced the Pixel 11 Pro Fold and Pixel Watch 5 at Made by Google 2026.
- Wear OS 7 introduces one-handed gestures, Live Updates, and up to 10% better battery life than Wear OS 6.
Explore company relationships
Questions about Flo
What is Flo?
Flo is a consumer health platform centred on menstrual cycle, fertility, and pregnancy tracking, supported by educational content and a premium subscription tier.
Who uses Flo?
It is mainly used by consumers tracking reproductive health, while clinicians and partner organisations use its professional and collaboration offerings.
How does Flo make money?
Flo primarily makes money through recurring monthly and annual subscriptions to Flo Premium, with additional revenue from partnerships and research collaborations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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