Observed Signal · Sep 28, 2026 · Regulation · Source: PocketGamer.biz · Impact: 4/5 · Sentiment: Negative
EU Kids Act: New rules for games companies
The European Commission has proposed the EU Kids Act (Keeping Internet Digital Services Trustworthy & Accountable Act), a legislative framework aimed at regulating online services for minors. The proposal specifically includes video games, video game platforms, and online games within its scope. Key obligations include assuming all users are minors until age verification proves otherwise, implementing age ratings enforced by app stores, and restricting features like unsolicited contact, geolocation, and engagement mechanics such as daily streaks and re-engagement notifications. Games must disable certain features by default, set push notifications off by default, and avoid designs that encourage compulsive use. The proposal also addresses AI companions and chatbots in games. The European Parliament and Council will now negotiate the text, with a process expected to take 8-24 months. Meanwhile, a Digital Fairness Act is anticipated in autumn 2026, which may impose further obligations.
The EU Kids Act proposes comprehensive regulation for video games and online platforms, affecting game mechanics, age verification, and data privacy. This is significant for the advertising and monetization strategies of gaming companies and app stores, impacting the AdTech ecosystem's engagement and targeting capabilities.
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Key Takeaways & Evidence Grounding
- The European Commission published the EU Kids Act proposal in September 2026.
- The proposal explicitly includes video games, video game platforms, and online games in its scope.
- Games must assume all users are minors until age verification proves otherwise.
- App stores would be required to enforce age ratings for software applications, including games.
- The proposal prohibits features encouraging compulsive or excessive use, such as daily streaks and re-engagement notifications.
Ontology Mapping & Concepts
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