Observed Signal · Sep 17, 2026 · Regulation · Source: PocketGamer.biz · Impact: 5/5 · Sentiment: Negative
EU Kids Act Proposes Age Restrictions on Social Media, AI Chatbots, Games
The European Union has proposed the EU Kids Act, a comprehensive plan to enhance online safety for minors. The act introduces new obligations for online services offering video sharing, AI companions, chatbots, and video games, requiring minors' profiles to be private by default with microphones, cameras, and geolocation disabled. App stores must age-rate all apps and games transparently. The proposal would prohibit children under 13 from using social media, offering them only guardian-managed video-sharing services limited to an hour daily. Ages 13-15 would have 'mini accounts', while those over 15 could have autonomous accounts, verified via age assurance tools like the EU age verification app. AI companions would be barred from simulating interpersonal relationships that create emotional dependency. European Commission President Ursula von der Leyen emphasized the need for stronger protections, citing concerns about sleep deprivation, depression, and anxiety among young users.
The EU Kids Act is a major regulatory proposal from the European Commission that would impose significant restrictions on social media, AI chatbots, and games for minors, potentially reshaping platforms and ad targeting, with industry-wide implications for AdTech and user data.
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Key Takeaways & Evidence Grounding
- The EU Kids Act would require app stores to age-rate every app and game with a published methodology.
- The act would prohibit children under 13 from accessing social media, limiting them to guardian-managed video-sharing services for up to an hour per day.
- Children aged 13 to 15 would be eligible for 'mini accounts', while only those over 15 could hold autonomous accounts.
- Online services and app stores would need to run age assurance tools such as the EU age verification app.
- AI companions would be prohibited from simulating interpersonal relationships with young users in a way that may create emotional dependency.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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EU Kids Act: New rules for games companies
The European Commission has proposed the EU Kids Act (Keeping Internet Digital Services Trustworthy & Accountable Act), a legislative framework aimed at regulating online services for minors. The proposal specifically includes video games, video game platforms, and online games within its scope. Key obligations include assuming all users are minors until age verification proves otherwise, implementing age ratings enforced by app stores, and restricting features like unsolicited contact, geolocation, and engagement mechanics such as daily streaks and re-engagement notifications. Games must disable certain features by default, set push notifications off by default, and avoid designs that encourage compulsive use. The proposal also addresses AI companions and chatbots in games. The European Parliament and Council will now negotiate the text, with a process expected to take 8-24 months. Meanwhile, a Digital Fairness Act is anticipated in autumn 2026, which may impose further obligations.
EU Debates Social Media Ban for Minors
The EU debates tightening youth protections for social media, following Australia’s December 2025 enactment of an under-16 ban. EU Parliament has approved stricter age limits and urged the European Commission to draft a law, including an under-13 ban, parental consent for 13–16-year-olds, and robust age verification. Age-verification apps are being piloted in Greece, with Spain, Italy, Belgium, and Denmark developing variants; Denmark is pushing for a broader ban. A feature called the "Kids Wallet" would automatically block access for underage users without data sharing with platforms. Proponents cite reduced exposure to harmful content and addictive algorithms, while critics warn of enforcement challenges. EU Commission President Ursula von der Leyen intends to incorporate Australian lessons into EU plans, with 2026 expected to be a pivotal regulatory year. Separately, the FTC is investigating OpenAI, Meta, and others on related AI and privacy topics.
EU Plans Social Media Ban for Under-13s
The European Commission, led by Ursula von der Leyen, is proposing regulations to ban children under 13 from major social media platforms like TikTok, Instagram, and Snapchat, with stricter age verification. The plan, to be formally presented soon, includes a gradual approach: 13-15 year olds would have supervised 'mini-accounts' limited to one hour daily, with full accounts allowed from age 15. Platforms must implement safer designs, such as preventing endless scrolling or autoplay videos, and face mandates on child safety certifications, default private accounts for minors, and restrictions on live streaming. German officials support the initiative, but experts highlight challenges in implementation and enforcement, including potential circumvention, impacts on fundamental rights, and competitive disadvantages for new platforms. The proposal requires approval from the European Parliament and member states, a process that may take months or years.
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