USA TODAY Co.

The company operates a hybrid media-and-software model. On the media side, it creates and distributes editorial content across national, local, regional, print, web, mobile, and video properties, then monetises that audience through advertising sales and paid access. On the B2B side, it sells marketing technology and managed services through LocaliQ and related advertising units, helping businesses acquire leads, run campaigns, and access publisher inventory at scale. Value is created by combining audience reach, first-party publishing environments, local market presence, and software-enabled marketing workflows.

USA TODAY Co., Inc. is a US-based public media company whose core business combines consumer publishing, advertising sales, and marketing software/services. Its flagship consumer asset is USA TODAY, supported by the wider USA TODAY Network of local and national media properties, specialist titles such as Golfweek, and the UK regional publisher Newsquest. Across these brands, the company monetises audience attention through advertising inventory, subscriptions, and related publishing revenue streams.

Beyond publishing, the company also sells B2B marketing solutions. Through LocaliQ and its USA TODAY Network National Media & Marketing Solutions division, it provides marketing automation, CRM-related tools, lead generation, campaign execution, and managed media sales to SMBs, enterprises, and agencies. In practice, USA TODAY Co. is not only a publisher; it is a diversified media operator using owned audiences and software-enabled services to generate both consumer and business revenue.