USA TODAY Co.

USA TODAY Co. operates a diversified media and marketing services model. It aggregates audiences across a national news title, a large US local news network and a UK regional publishing group, and monetises that reach via direct and programmatic advertising sales, content syndication and branded content. It layers on subscription access for digital‑only and print news products, capturing recurring consumer revenue.

On the B2B side, the company runs a digital marketing solutions business that combines proprietary software with managed services to deliver lead generation, paid media management, search optimisation and marketing automation for SMEs and local advertisers. An events and experiences division creates races, festivals and awards programmes, using the publishing footprint to promote participation and sponsorship. Additional value is created through classifieds and marketplaces attached to local brands, affiliate and commerce revenue from product‑review content, and ancillary services such as commercial printing and content licensing.

USA TODAY Co., Inc. (formerly Gannett Co., Inc.) is a United States–based news and media holding company that owns a large portfolio of national and local print and digital news brands in the US and the UK. Its assets include a national newspaper, a local‑to‑national news network across hundreds of titles, a UK regional publishing group, a consumer product‑review publication, a digital marketing solutions arm, and an events and experiences division.

The company generates revenue from advertising sold across its news and feature properties, consumer subscriptions to digital and print news products, B2B digital marketing and lead‑generation services for small and medium‑sized businesses, and ticketing and sponsorship for events. Its paying customers are a mix of advertisers and marketers (national brands, agencies, SMEs and local businesses), consumers who subscribe to news products or buy event tickets, and partners using its marketing platforms and services.