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Lead DevelopmentFACT · 4/5•28 Sept '26•Via PocketGamer.biz

EU Kids Act: New rules for games companies

The European Commission has proposed the EU Kids Act (Keeping Internet Digital Services Trustworthy & Accountable Act), a legislative framework aimed at regulating online services for minors. The proposal specifically includes video games, video game platforms, and online games within its scope. Key obligations include assuming all users are minors until age verification proves otherwise, implementing age ratings enforced by app stores, and restricting features like unsolicited contact, geolocation, and engagement mechanics such as daily streaks and re-engagement notifications. Games must disable certain features by default, set push notifications off by default, and avoid designs that encourage compulsive use. The proposal also addresses AI companions and chatbots in games. The European Parliament and Council will now negotiate the text, with a process expected to take 8-24 months. Meanwhile, a Digital Fairness Act is anticipated in autumn 2026, which may impose further obligations.

•The European Commission published the EU Kids Act proposal in September 2026.
•The proposal explicitly includes video games, video game platforms, and online games in its scope.
•Games must assume all users are minors until age verification proves otherwise.

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FACT · 4/525 Sept '26· Via PocketGamer.biz

EU's Triple Regulatory Threat Looms Over Mobile Gaming

The European Union is advancing a trio of regulations that collectively pose a significant threat to the mobile gaming industry. The upcoming Digital Fairness Act (DFA) targets monetization mechanics like loot boxes and addictive features, potentially impacting in-app purchases. The newly announced EU Kids Act, under Article 15, would restrict engagement techniques such as daily log-in bonuses and activity streaks for minors, requiring age assurance for all users. Additionally, the Digital Services Act (DSA) guidelines on protecting minors are already in effect. Industry experts warn of 'catastrophic' impacts and draw parallels to the IDFA privacy changes that disrupted mobile advertising. The final wording of the EU Kids Act is still under negotiation, with potential finalization by the end of the decade.

•The EU's Digital Fairness Act (DFA) targets in-app purchases, loot boxes, and addictive features like log-in bonuses.
•The EU Kids Act, under Article 15, proposes to restrict daily log-ins and activity streaks for minors.
•Wiggin's Isabel Davies states that the EU Kids Act will prohibit games from using engagement techniques for children.

Roblox Supercell Discord

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FACT · 4/525 Sept '26· Via Paradox Interactive

Paradox Interactive Sells Playrion to Trophy Games

Paradox Interactive has sold Playrion to Trophy Games, as announced in a press release dated September 25, 2026. This is a significant corporate transaction involving the divestiture of a subsidiary.

Paradox Interactive

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FACT · 4/523 Sept '26· Via Overwolf

Overwolf Ads Launches the In-Game Audience Map

This week, exclusive on Variety and unveiled live at IAB PlayFronts 2026, Overwolf Ads launched the In-Game Audience Map: a free tool that shows brands exactly where their audience is playing, across 5,000+ of the world's biggest games.

Overwolf

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FACT · 4/518 Sept '26· Via Sony

Marvel's Wolverine Arrives on PlayStation 5: Inside Insomniac Games' New Adventure

Sony's blog announces the release of Marvel's Wolverine on PlayStation 5, developed by Insomniac Games, as a new major product launch.

Sony

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FACT · 5/517 Sept '26· Via CNBC Technology

Game Theory Suggests AI Spending Slowdown Unlikely

Following Anthropic CEO Dario Amodei's plea to slow AI training for safety, a debate has emerged in the tech industry. CNBC's Investing Club analyzes the debate through game theory, specifically the prisoner's dilemma, to assess the likelihood of a coordinated slowdown in AI development. They argue that while both the U.S. and China might benefit from mutual pacing, enforceable cooperation is impossible, making a slowdown unlikely. This conclusion is based on geopolitical competition and the Nash equilibrium, suggesting that AI spending and development will continue at a rapid pace. The article cites support and opposition from various tech leaders and emphasizes geopolitical dynamics as a key factor.

•Anthropic CEO Dario Amodei published an essay titled 'We Must Pace the Frontier', advocating for a coordinated slowdown in AI training.
•An Anthropic researcher quit, claiming that Anthropic and OpenAI are 'gambling with our lives'.
•OpenAI's Sam Altman and SpaceX's Elon Musk expressed support for Amodei's call to pace AI development.

Meta SpaceX Anthropic NVIDIA OpenAI Palantir

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FACT · 5/517 Sept '26· Via PocketGamer.biz

EU Kids Act Proposes Age Restrictions on Social Media, AI Chatbots, Games

The European Union has proposed the EU Kids Act, a comprehensive plan to enhance online safety for minors. The act introduces new obligations for online services offering video sharing, AI companions, chatbots, and video games, requiring minors' profiles to be private by default with microphones, cameras, and geolocation disabled. App stores must age-rate all apps and games transparently. The proposal would prohibit children under 13 from using social media, offering them only guardian-managed video-sharing services limited to an hour daily. Ages 13-15 would have 'mini accounts', while those over 15 could have autonomous accounts, verified via age assurance tools like the EU age verification app. AI companions would be barred from simulating interpersonal relationships that create emotional dependency. European Commission President Ursula von der Leyen emphasized the need for stronger protections, citing concerns about sleep deprivation, depression, and anxiety among young users.

•The EU Kids Act would require app stores to age-rate every app and game with a published methodology.
•The act would prohibit children under 13 from accessing social media, limiting them to guardian-managed video-sharing services for up to an hour per day.
•Children aged 13 to 15 would be eligible for 'mini accounts', while only those over 15 could hold autonomous accounts.

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FACT · 5/515 Sept '26· Via Cognitiv

Cognitiv Blog: New Articles on CTV Targeting and Fanatics Betting & Gaming Case Study

Two new blog posts added: 'The Three Pillars of Smarter CTV Targeting' (Sept 15, 2026) and 'Fanatics Betting & Gaming Stopped Chasing Every Bettor' (Sept 10, 2026).

Cognitiv

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FACT · 4/514 Sept '26· Via Mobilegamer.biz

Roblox Lets Creators Ship Games as Standalone Apps

At its annual Roblox Developers Conference, Roblox announced new features to expand player access and creator monetization under 'Roblox Everywhere,' letting creators package games as standalone apps for mobile, PC, and consoles, with direct Chrome play expected by end of 2026. Offline play modes are in development, with early access arriving soon and full availability by mid-2027. The platform is also adding support for 2D and puzzle games and a notification system for turn-based multiplayer. Financially, Roblox Wallet, with a third-party partner, will provide daily real-currency payouts to eligible US creators. The AI-driven Build tool expands to Serbia and Singapore, alongside a new Scene Generator. Creators have earned over $5 billion through DevEx since 2013, including $1.7 billion in the past year.

•Roblox Everywhere lets creators package games as standalone apps for mobile, PC, and console, with direct Chrome play expected by end of 2026.
•Offline play modes are in development, with early access soon and wider availability by mid-2027.
•Roblox Wallet will provide daily real-currency earnings to eligible US creators, rolling out later this year.

Roblox

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FACT · 5/514 Sept '26· Via TrafficJunky

SBC Summit 2026, iGaming ads on Pornhub

New blog post announced: 'SBC Summit 2026, iGaming ads on Pornhub' by TrafficJunky, dated September 14, 2026. Also new posts on creating iGaming affiliate programs and data privacy in iGaming advertising.

TrafficJunky

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FACT · 4/511 Sept '26· Via techcrunch

Roblox expands AI game creation and cross-platform play

At its annual Roblox Developer Conference, Roblox announced new features including expanded AI-powered game creation tools, the ability to publish games as standalone apps on mobile, PC, and consoles, and in-browser play via links. The 'Build' feature, which allows natural language game creation, is expanding from New Zealand to Serbia and Singapore, with desktop access and a scene-generation feature planned. Roblox also introduced new NPC capabilities, an offline mode, a Friends chat tab, and a discovery algorithm that matches game length to user age. Financial products were unveiled, including a Roblox Wallet for daily real-money payouts (partnering with Airwallex for US users) and a Roblox Card for spending earnings. Since 2013, creators have earned over $5 billion, with $1.7 billion in the last 12 months. CEO David Baszucki reported over 29 billion player hours in the last quarter.

•Roblox announced new AI game creation tools and expanded its 'Build' feature to Serbia and Singapore.
•Creators will be able to publish games as standalone apps and allow in-browser play via links by year-end.
•Roblox introduced a Wallet for daily real-money payouts, partnering with Airwallex for US users.

Roblox Airwallex

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FACT · 4/510 Sept '26· Via Mobilegamer.biz

Saudi PIF considers merging Savvy and EA into gaming supergroup

Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging its gaming subsidiary Savvy Games Group with Electronic Arts (EA) to form a global gaming supergroup, according to Bloomberg. The move would coordinate assets and address EA's mobile gaming weakness through synergies with Scopely and Niantic's studios. No final decision has been made. The potential merger is contingent on Savvy's pending $6 billion acquisition of Moonton, maker of Mobile Legends: Bang Bang. Savvy, which acquired Scopely for $4.9 billion in 2023 and helped Scopely buy Niantic's games portfolio for $3.5 billion in 2025, also controls ESL Faceit Group. In 2025, a PIF-led consortium took EA private for $55 billion. Savvy's CEO Brian Ward recently stepped down, replaced by Turqi Alnowaiser.

•Saudi Arabia's PIF is considering merging Savvy Games Group and EA into a gaming supergroup.
•Bloomberg reports the deal would be finalized after Savvy completes its $6 billion acquisition of Moonton.
•Savvy acquired Scopely for $4.9 billion in 2023 and later helped Scopely buy Niantic's games portfolio for $3.5 billion in 2025.

Scopely Niantic Savvy Games Group

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