Observed Signal · Sep 10, 2026 · M&A - Rumour · Source: Mobilegamer.biz · Impact: 4/5 · Sentiment: Positive
Saudi PIF considers merging Savvy and EA into gaming supergroup
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging its gaming subsidiary Savvy Games Group with Electronic Arts (EA) to form a global gaming supergroup, according to Bloomberg. The move would coordinate assets and address EA's mobile gaming weakness through synergies with Scopely and Niantic's studios. No final decision has been made. The potential merger is contingent on Savvy's pending $6 billion acquisition of Moonton, maker of Mobile Legends: Bang Bang. Savvy, which acquired Scopely for $4.9 billion in 2023 and helped Scopely buy Niantic's games portfolio for $3.5 billion in 2025, also controls ESL Faceit Group. In 2025, a PIF-led consortium took EA private for $55 billion. Savvy's CEO Brian Ward recently stepped down, replaced by Turqi Alnowaiser.
Potential mega-merger in gaming would create a supergroup with major IP and mobile reach, significantly impacting the gaming and advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Saudi Arabia's PIF is considering merging Savvy Games Group and EA into a gaming supergroup.
- Bloomberg reports the deal would be finalized after Savvy completes its $6 billion acquisition of Moonton.
- Savvy acquired Scopely for $4.9 billion in 2023 and later helped Scopely buy Niantic's games portfolio for $3.5 billion in 2025.
- A PIF-led consortium acquired EA for $55 billion in 2025, taking it private.
- Savvy Games Group CEO Brian Ward stepped down and was replaced by Turqi Alnowaiser.
Connected Companies & Entities
3 Entities mapped“Scopely was acquired by Savvy for $4.9 billion in 2023....”
“Scopely acquired Niantic's games portfolio for $3.5 billion in 2025....”
“Savvy Games Group, controlled by PIF, is the subject of the potential merger....”
Ontology Mapping & Concepts
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