Savvy Games Group

Savvy Games Group is a Saudi Arabian private holding company in the games sector, fully owned by the Public Investment Fund. It combines investment activity with direct ownership of operating assets across mobile game publishing, esports and game development. Its portfolio includes Scopely, ESL FACEIT Group and Steer Studios, giving it exposure to mobile game revenue, esports media and event monetisation, and original game IP creation. The group generates value by acquiring and scaling game businesses, backing long-term industry expansion and building a vertically broader gaming ecosystem linked to Saudi Arabia’s strategic ambitions in games and esports. Its direct customers vary by subsidiary: mobile gamers buy in-app items, esports publishers and brands buy sponsorship and partnership access, and audiences consume games and esports content. At group level, Savvy functions as a capital allocator, owner and operator rather than a pure software vendor.