Netmarble
South Korean publisher of free-to-play mobile and PC games.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Netmarble Corp.
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- South Korea
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Ticker
- 251270
- Official website
- netmarble.com
What Netmarble does
Netmarble creates and operates game IP and monetises player engagement over time rather than relying mainly on upfront unit sales. It uses a live-service model in which games are continuously updated with events, seasonal content, community support and promotional media, creating recurring spending opportunities and extending the commercial life of each title.
Category differentiation
This is the South Korean games publisher and operator, not a standalone advertising technology vendor or media agency. It should be understood primarily as a gaming platform and content owner monetising players directly through free-to-play game economies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Netmarble is a South Korean public gaming company that develops, publishes and operates a portfolio of mobile and PC games. Its core business is consumer entertainment software, with revenue primarily generated from free-to-play live-service titles distributed through app stores and online game portals. The company also operates owned media and community properties that support player acquisition, retention and franchise marketing.
Company news briefing
Briefing updated:
Netmarble reported first-quarter revenue of 651.7 billion KRW and an operating profit of 53.1 billion KRW, reflecting its recent financial performance. The company is currently prioritising its product pipeline, evidenced by the scheduling of a developer live broadcast for the upcoming title 'SOL: enchant'. These updates underscore Netmarble's focus on operational profitability and the strategic launch of new gaming content.
Business model & monetisation
Netmarble primarily monetises through in-app purchases in free-to-play games, including virtual currency, cosmetics, items and gameplay boosts. It supplements this with recurring battle pass or seasonal subscription-style spending and a smaller advertising contribution from in-game formats such as rewarded video. Commercially, the business is a mix of in-app purchases as the dominant revenue stream and ad-supported free gameplay as a secondary stream.
- In-app purchases in free-to-play games
- Virtual currency, cosmetics, items and gameplay boosts
- Battle passes and seasonal content tiers
- Recurring or periodic consumer spend
- In-game advertising
- Rewarded video and ad-supported gameplay
- PC game live-service monetisation
- In-game purchases and account-based ongoing spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Moon Active
Mobile games publisher built on freemium titles and live-ops.
- Miniclip
Mobile games publisher and studio group with portfolio monetisation scale.
- Valve
PC gaming platform owner and first-party game developer.
- MTG
Public gaming group owning and scaling free-to-play studios.
- Paradox Interactive
Strategy game publisher with recurring DLC-driven franchise monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Netmarble posts $505.1M revenue in Q2 2026
Financials · Recorded impact score: 2/5
Netmarble reported $505.1 million in revenue for Q2 2026, a 4% year‑over‑year and 15% quarter‑over‑quarter increase driven by existing titles and new launches such as The Seven Deadly Sins: Origin and SOL: Enchant. Net profit was $137.4 million, up 27% Y/Y, while operating profit fell 21% to $54 million. EBITDA totaled $75.5 million (down 15% Y/Y and 34% Q/Q) with an EBITDA margin near 15%. North America accounted for 39% of revenue, Korea 22% and Europe 13%. RPGs made up 42% of revenue, casual games 35%, MMORPGs 17% and other genres 6%. Netmarble said three new cross‑platform titles are planned for H2 2026, and CEO Kim Byung‑gyu emphasised multi‑platform expansion and strengthening live operations to stabilise earnings.
- Netmarble generated $505.1 million in revenue in Q2 2026 (up 4% Y/Y and 15% Q/Q).
- Net profit was $137.4 million in Q2 2026, an increase of 27% year‑over‑year.
Explore company relationships
Questions about Netmarble
What is Netmarble?
Netmarble is a South Korean public gaming company that develops, publishes and operates free-to-play mobile and PC games.
Who uses Netmarble?
Its main users are consumers, especially mobile gamers and PC players across casual, mid-core and hardcore segments.
How does Netmarble make money?
It makes money mainly from in-app purchases in free-to-play games, with additional revenue from battle pass-style spending and some in-game advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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