Video Game Development & Publishing · Publisher & Media Owner
Gameloft
Mobile game publisher with in-game advertising and B2B gaming services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gameloft SE
- Entity type
- COMPANY
- Headquarters
- France
- Market cluster / sector
- Video Game Development & Publishing
- Market role
- Publisher & Media Owner
- Official website
- gameloft.com
What Gameloft does
Gameloft creates and publishes games, acquires and retains player audiences through live operations, and monetises that attention across both consumer and business revenue streams. On the consumer side, it earns from in-app purchases and ad-supported gameplay within owned titles. On the business side, it commercialises its gaming reach and development capabilities through in-game advertising sales, branded game production, and distribution partnerships with telecom operators and device makers. Value creation depends on maintaining a scalable games portfolio, recurring player engagement and reusable game development capabilities across entertainment and marketing use cases.
Category differentiation
Gameloft is a video game publisher and media owner, not a pure ad tech vendor or standalone game engine provider. Its advertising activity sits inside its owned gaming ecosystem rather than functioning as a broad open-web ad platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gameloft SE is a France-based video game developer and publisher owned by Vivendi. Its core business is the creation, distribution and live operation of mobile and multiplatform games, which are distributed through app stores and gaming platforms. The company monetises its consumer audience primarily through free-to-play mechanics, especially in-app purchases and in-game advertising. Alongside game publishing, Gameloft operates a B2B advertising and services layer. Gameloft for Brands sells in-game advertising inventory to advertisers and agencies, Gaming for Businesses delivers branded games and interactive marketing experiences for enterprises, and Gameloft Business Solutions packages gaming content and subscription offers for telecom operators, OEMs and distribution partners. This gives the company a hybrid model spanning consumer entertainment, ad monetisation and enterprise partnerships.
Company news briefing
Briefing updated:
Gameloft reported Q3 2026 revenue of $80 million, representing a 6% year-on-year increase. In parallel, the publisher is streamlining its catalogue by winding down Minion Rush after 13 years of operation while advancing its open-world portfolio through the regional rollout of Gangstar Mirage City via Tencent's Level Infinite.
Business model & monetisation
Gameloft uses a hybrid monetisation strategy. The primary stream is free-to-play game revenue from in-app purchases. A secondary stream comes from in-game advertising sold through its owned gaming inventory to advertisers and agencies. Additional B2B revenue comes from managed branded game development and interactive campaign work for enterprises, plus subscription, freemium, try-and-buy and carrier-billing arrangements delivered through telecom and distribution partnerships.
- In-app purchases within free-to-play games
- One-time Sale
- In-game advertising sold to advertisers and agencies
- Ad-Supported
- Branded games and custom interactive campaign development
- Service Fee
- Gaming subscription bundles and carrier-billing partnerships
- Content Subscription
Products & capabilities
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Competitors & alternatives
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Gaming publisher with major franchises and in-game advertising inventory.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Weekly Data Digest: Ad Spenders, Homescapes, Gameloft Q3
Gaming · Recorded impact score: 2/5
This weekly data digest covers various mobile gaming metrics. Sensor Tower's report highlights that top US ad spenders like Gossip Harbor rely heavily on AppLovin for ad impressions, while Scoeply's Pokémon Go and Monopoly Go get significant shares from AdMob. Arrow puzzle game downloads peaked in June, but in-app purchase revenue continues to rise. Homescapes surpassed 773 million installs on its ninth anniversary. Tencent's Delta Force reached 58 million daily active users in China. Gameloft reported Q3 revenue up 6% year-on-year to $80 million. A study by AppMagic reveals puzzle games lead in median lifetime revenue at $4.3 million. Nitro Games reported a 35% decline in Q3 revenue.
- Sensor Tower: Gossip Harbor gets 51% of ad impressions via AppLovin; Pokémon Go and Monopoly Go get 47% and 31% via AdMob.
- Homescapes surpasses 773 million installs on its ninth anniversary.
Gameloft Sunsetting Minion Rush After 13 Years
Mobile Gaming · Recorded impact score: 1/5
Gameloft is shutting down Minion Rush, its long-running mobile game based on the Minions franchise, after 13 years. The game will be removed from app stores and in-app purchases disabled on October 30, 2026, with servers shutting down on January 29, 2027. Players can continue playing offline after server closure, but no content updates will follow. A special farewell event will run in October, with potential price and reward adjustments. Gameloft cited the evolving mobile gaming landscape as the reason for the wind-down. The game has nearly 500 million downloads and generated over $45.7 million in in-app purchases, according to AppMagic estimates.
- Gameloft will remove Minion Rush from app stores and disable in-app purchases on October 30, 2026.
- Minion Rush servers will shut down on January 29, 2027.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Partnerships & Business Development Manager(Mid-Senior Level) | Sales & Business Development | Seattle, WA, United States |
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Questions about Gameloft
What is Gameloft?
Gameloft is a France-based video game developer and publisher owned by Vivendi, with consumer gaming, in-game advertising and branded gaming activities.
Who uses Gameloft?
Its games are used by global mobile and cross-platform players, while advertisers, brands, agencies, telecom operators and OEMs buy its B2B products and services.
How does Gameloft make money?
Gameloft earns mainly from in-app purchases, plus in-game advertising, branded game development, and subscription or carrier-billing distribution partnerships.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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