Observed Signal · Sep 28, 2026 · Product Closure · Source: Mobilegamer.biz · Impact: 1/5 · Sentiment: Neutral
Gameloft Sunsetting Minion Rush After 13 Years
Gameloft is shutting down Minion Rush, its long-running mobile game based on the Minions franchise, after 13 years. The game will be removed from app stores and in-app purchases disabled on October 30, 2026, with servers shutting down on January 29, 2027. Players can continue playing offline after server closure, but no content updates will follow. A special farewell event will run in October, with potential price and reward adjustments. Gameloft cited the evolving mobile gaming landscape as the reason for the wind-down. The game has nearly 500 million downloads and generated over $45.7 million in in-app purchases, according to AppMagic estimates.
The closure of a specific mobile game is minor news for the AdTech industry, as it does not involve advertising technology, marketing platforms, or industry-wide shifts.
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Key Takeaways & Evidence Grounding
- Gameloft will remove Minion Rush from app stores and disable in-app purchases on October 30, 2026.
- Minion Rush servers will shut down on January 29, 2027.
- The game has been downloaded nearly 500 million times and generated over $45.7 million in IAP revenue.
- A special farewell event will run in October 2026, with possible price and reward adjustments.
- Minion Rush was released in 2013, making it 13 years old at closure.
Connected Companies & Entities
2 Entities mapped“Gameloft is sunsetting its long-running Minions game, Minion Rush....”
“According to AppMagic estimates, the 13-year-old casual platformer has been downloaded almost 500m times......”
Ontology Mapping & Concepts
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