Roblox

Newzoo's Ben Porter to Speak at PGC Shanghai

Newzoo's director of consulting Ben Porter will deliver a keynote at Pocket Gamer Connects Summit Shanghai on July 29. Porter, who leads Newzoo’s consulting team that turns market data into commercial strategy, works with major publishers and developers including Sony, Take-Two, Capcom, Krafton and Roblox. His Shanghai session, titled 'How Chinese PC gaming ecosystems are reshaping global publishing', will examine how Chinese PC platforms, audiences and business models are influencing global publishing strategy. The one-day bilingual summit serves as a business-focused event ahead of ChinaJoy, bringing local, regional and global publishers, investors and developers together for networking and deal-making in the Chinese games market.

Marketers Link Channels to Deliver Outcomes Amid Fragmentation

An ADWEEK House Cannes Lions group chat co-hosted with Teads brought together marketing leaders from brands and agencies to discuss how to deliver measurable outcomes across increasingly fragmented customer journeys. Panelists emphasized using data to connect audiences across CTV, mobile, web and new channels (e.g., WhatsApp), continually testing emerging placements, and balancing consistent brand assets with platform-specific messaging. Examples included CTV home-screen ads to drive on- and off-screen outcomes, podcasting to deepen storytelling, and on-the-ground activations. Speakers representing Teads, Publicis Digital Experience, BetterHelp, Roblox, Reckitt, HEINEKEN, Abbott Cancer Diagnostics, SharkNinja and Ancestry shared practical approaches to integrating channels and measurement to turn awareness into conversion.

Mobile games industry: multiple hiring moves

A jobs digest reports hiring and internal promotions across the mobile games sector. Notable appointments include Maggy Katz and William Hughes at Scopely; Jose Saarniniemi at Metacore to lead Merge Mansion; Michael Scalzitti at Electronic Arts; Yoji Hirano at Roblox for developer relations in Japan; and multiple hires at Apple Arcade, Zynga, Outfit7, Fateless Games, Miniclip, Google, Blizzard, Unity, King, Motorsport Games, Duolingo, Anzu and others. The piece lists many senior and junior roles — product, marketing, monetisation, communications, commercial and C-suite hires — and names new board members at the UK trade body TIGA. The article is a recruitment roundup rather than reporting on product launches or financial events.