Meta

Meta AI launches Mac app with system-wide dictation

Meta announced a new Mac app for Meta AI that includes system-wide dictation and the ability to inspect the current screen to answer contextual questions using its Muse Spark model. The dictation feature works across all apps and is positioned alongside similar tools from other vendors. The release is part of a Meta AI business update that lets merchants connect Instagram and Facebook accounts, Meta ad campaigns and Google Workspace (Gmail, Docs, Sheets, Slides) to Meta AI to query campaign performance, audience engagement metrics and publicly available competitor intelligence. The assistant can also generate proposal decks, draft documents and spreadsheets. Meta has been expanding AI tools for business use, including AI agents for automated customer support across WhatsApp and Instagram.

Micron's $50B Boise Expansion Reshapes Hometown

Micron is undertaking a roughly $50 billion expansion in Boise that includes two new chip fabrication facilities expected to create more than 17,000 new jobs in the area (about 3,500 at Micron). The buildout—driven by surging AI demand for DRAM and high-bandwidth memory (HBM)—has lifted Micron’s stock dramatically, created substantial local wealth, and is reshaping Boise’s housing market, traffic and services. Micron says the first Boise fab will come online in 2027 and the company aims to produce 40% of its DRAM in the U.S., planning to spend $250 billion through 2035 and use up to $6.2 billion in CHIPS Act funds. The expansion has spurred supplier activity (e.g., Lam Research, Exyte) and nearby AI infrastructure investment such as Meta’s $800 million Kuna data center.

Brands Set Rules for AI in Customer-Facing Content

Brands are increasingly adopting generative AI to accelerate creative production, refresh existing assets and produce content that would be impractical to film — while simultaneously establishing brand-specific guardrails for consumer-facing use. The article cites examples including Goodwipes, Hilton, Koia, Unilever and Coca-Cola using AI for imagery, optimization and larger campaign concepts, and reports metrics such as faster asset production and higher reach or engagement in specific cases. Marketers and brand leaders emphasize using AI to refine, not replace, human creativity and warn against overuse (notably AI-generated people or obvious AI visuals) that can trigger consumer backlash. Several executives described internal policies limiting visible AI use and preferring behind-the-scenes applications when appropriate.