Axel Springer

Ferrero Boosts TV Advertising Across Multiple Brands

Ferrero dramatically increased TV advertising across several of its brands in the week ending July 5, 2026. Its Kinder brand led TV ad reach with about 1,500 XRP, far ahead of runner-up Lenor (746 XRP) and Rewe (641 XRP). Ferrero ran more than 2,000 Kinder spots and a total of 3,190 Ferrero spots across German TV channels during the seven-day period, with gross spend reported at €14.7 million. Other Ferrero brands appearing in the top-25 reach ranking included Raffaello, Yogurette and Nutella. Most Kinder spots aired on RTL and Vox (nearly half of placements). Measurement and rankings were provided by All Eyes On Screens, using XRP (Exact Rating Points) based on Vodafone household measurement. Axel Springer bought 1,222 spots for Bild (326 XRP) to promote World Cup coverage, with a reported gross value of ~€2.2 million.

Adform strengthens leadership team with DACH hire

Adform has expanded its senior leadership: Daniel Neuhaus joins as Senior Vice President and Regional President for the DACH region, while Stefan Sommer is promoted to Chief Growth Officer. Both will report to Oliver Whitten, Chief Operating Officer, and will be members of Adform's Senior Leadership Team. Neuhaus brings over 20 years of adtech experience, including a recent role as VP DACH at The Trade Desk and previous co‑founder positions at Emetriq and Xplosion; he will run Adform’s business in Germany, Austria and Switzerland from Hamburg and oversee Splicky (acquired by Adform in late 2025). Sommer, an Adform veteran of ten years, moves from DACH and Global Sales & Partnerships leadership into a global role responsible for partnerships, media/data/technology business development and commercial corporate development.

Saxon Distributor Wins Interim Ruling Against FFF Publishers

The Leipzig Regional Court (Landgericht Leipzig) on 30 June 2026 granted an interim injunction ordering 13 publishers of the “Fit for Future” (FFF) alliance to continue supplying the Saxon wholesaler Mercura – Pressegroßhandel Mietke with newspapers and magazines, and to do so exclusively for the time being. The court held, after a summary review, that the publishers’ contract terminations appear to be unlawful under cartel law and therefore ineffective. Leipzig also found the matter urgent, saying Mercura would face irreversible consequences (including staff cuts or asset sales) if supplies stopped before the main proceedings. The Bundeskartellamt’s prior tacit approval of FFF’s plans is not binding on the court. The injunction remains in place until a first-instance decision on the substantive case; the publishers may appeal to the Dresden higher regional court.