FRAMEN
FRAMEN is a dOOH media network and screen monetisation platform for venues.
Analyst Perspective
FRAMEN GmbH is a German media-tech company focused on digital out-of-home advertising in venues such as gyms, hotels, coworking spaces, retail locations and hospitality environments. The company operates a network of digital screens and provides two core products: Screen Manager for venue operators to manage and monetise displays, and Ads Manager for advertisers and agencies to plan, book and measure campaigns across that screen inventory. Its direct customers are venue operators on the supply side and advertisers, brands and media agencies on the demand side. The company generates revenue through a dual-sided model. It earns software revenue from Screen Manager subscriptions and monetises advertising demand through spend flowing across its network, including self-serve and programmatic campaign execution. This positions FRAMEN as both a Publisher & Media Owner and a secondary AdTech platform within the DOOH ecosystem.
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Updated: 26 Jun 2026No strategic news signals detected in the last 90 days.
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Key insights about FRAMEN
Category Differentiation
FRAMEN is not a generic digital signage software vendor or a traditional outdoor billboard operator. It combines venue screen management with a DOOH media network and self-serve ad buying.
FRAMEN: About
FRAMEN runs a two-sided DOOH marketplace model anchored by proprietary software. It acquires and manages screen supply from venue operators through Screen Manager, then packages and sells that inventory to advertisers and agencies through Ads Manager. Value is created by converting otherwise unused venue screen time into monetisable advertising inventory while giving advertisers targeted access to physical environments and measurable campaign delivery.
How FRAMEN Works & Monetises
Business model analysis and core revenue streams
FRAMEN uses a blended monetisation model. Screen Manager follows a freemium-to-paid SaaS structure with free access and paid Premium or Enterprise tiers priced per screen per month. Ads Manager does not rely on a platform subscription for buyers; advertisers pay through campaign media spend, and FRAMEN captures revenue as a take-rate on advertising flowing through its network. This creates recurring software revenue on the supply side and transaction-driven advertising revenue on the demand side.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent Signals (FRAMEN)
Digital Bash: Programmatic by d3con
Digital Bash – Programmatic by d3con is a digital, April 30, 2024 event hosted by OnlineMarketing.de focusing on programmatic advertising trends and technologies for 2024. The program features speakers from JENTIS GmbH (server-side tracking), ad agents GmbH (DV360 and KPI optimization), MINT (AI and automation for marketing workflows), FRAMEN (programmatic DOOH and real-time data targeting), and StackAdapt (multi-channel audience delivery), with Natascha Ehlers hosting the opening and closing segments. The day includes sessions on data privacy, agile workflows, and how to leverage AI to improve performance. Attendees can access the event for free via a digital link. The agenda spans sessions from 09:00 onward, covering measurement, full-funnel strategies, and attention metrics, all aimed at elevating automated advertising campaigns.
Read original sourced3con 2024: AI, Data, and Efficiency
d3con 2024 in Hamburg gathered programmatic advertising practitioners to discuss the year ahead, focusing on AI, efficiency, and evolving measurement in a cookieless era. The OVK/BVDW forecast projects Germany’s online display ad market to grow about 7.9% in 2024, reaching €5.94B after €5.5B in 2023, with programmatic playing a central role at roughly €4.4B of anticipated revenue. Generative AI, targeting shifts, and privacy concerns dominated discussions across panels and masterclasses, while practical uptake of Gen AI remained cautious. Keynotes addressed ad fraud, and industry voices highlighted the need for privacy-first data usage, transparency, and open data collaboration. Google’s Meridian open-source MMM and Privacy Sandbox updates were cited as pivotal for privacy-centric measurement, and Meta’s Advantage+-campaign AI enhancements signaled broader AI-driven creativity in advertising. DoOH, sustainability, and ongoing regulatory matters also featured prominently in the program.
Read original sourceFRAMEN: Frequently Asked Questions
What is FRAMEN?
FRAMEN is a German DOOH media-tech company that operates venue-based digital screens and software for screen management and advertising campaign buying.
Who uses FRAMEN?
Venue operators use Screen Manager to control and monetise displays, while advertisers, brands and media agencies use Ads Manager to buy targeted DOOH campaigns.
How does FRAMEN make money?
FRAMEN earns revenue from Screen Manager subscriptions and from advertising spend transacted across its DOOH network through take-rates and campaign monetisation.
Company Facts
- Founded
- 2018
- Headquarters
- Germany
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- framen.com