Out-of-Home Media Networks & Inventory · Publisher & Media Owner · AdTech Vendor
FRAMEN
DOOH media network and screen monetisation platform for venues.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FRAMEN GmbH
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Germany
- Company size
- 50–200
- Market cluster / sector
- Out-of-Home Media Networks & Inventory
- Market role
- Publisher & Media Owner · AdTech Vendor
- Official website
- framen.com
What FRAMEN does
FRAMEN runs a two-sided DOOH marketplace model anchored by proprietary software. It acquires and manages screen supply from venue operators through Screen Manager, then packages and sells that inventory to advertisers and agencies through Ads Manager. Value is created by converting otherwise unused venue screen time into monetisable advertising inventory while giving advertisers targeted access to physical environments and measurable campaign delivery.
Category differentiation
FRAMEN is not a generic digital signage software vendor or a traditional outdoor billboard operator. It combines venue screen management with a DOOH media network and self-serve ad buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FRAMEN GmbH is a German media-tech company focused on digital out-of-home advertising in venues such as gyms, hotels, coworking spaces, retail locations and hospitality environments. The company operates a network of digital screens and provides two core products: Screen Manager for venue operators to manage and monetise displays, and Ads Manager for advertisers and agencies to plan, book and measure campaigns across that screen inventory. Its direct customers are venue operators on the supply side and advertisers, brands and media agencies on the demand side. The company generates revenue through a dual-sided model. It earns software revenue from Screen Manager subscriptions and monetises advertising demand through spend flowing across its network, including self-serve and programmatic campaign execution. This positions FRAMEN as both a Publisher & Media Owner and a secondary AdTech platform within the DOOH ecosystem.
Business model & monetisation
FRAMEN uses a blended monetisation model. Screen Manager follows a freemium-to-paid SaaS structure with free access and paid Premium or Enterprise tiers priced per screen per month. Ads Manager does not rely on a platform subscription for buyers; advertisers pay through campaign media spend, and FRAMEN captures revenue as a take-rate on advertising flowing through its network. This creates recurring software revenue on the supply side and transaction-driven advertising revenue on the demand side.
- Advertising spend flowing through Ads Manager
- Percentage Take-Rate
- Screen Manager paid subscriptions
- Software Subscription
- Enterprise screen management contracts
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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DOOH software and programmatic advertising infrastructure provider.
Side-by-side comparisons
Featured market maps
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dehner Garten-Center launches in-store screen network with FRAMEN and NEXGEN smart instore
Recorded impact score: 2/5
FRAMEN announces a new partnership with Dehner Garten-Center to launch an in-store screen network, in collaboration with NEXGEN smart instore.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Regional Sales & Customer Success Manager(Mid-Level) | Sales | Berlin (Hybrid) | |
| SaaS Sales Manager (Digital Signage Software & Hardware)(Mid-Level) | Growth | London (Hybrid) | |
| Media Sales Manager(Mid-Level) | Sales | Berlin |
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Questions about FRAMEN
What is FRAMEN?
FRAMEN is a German DOOH media-tech company that operates venue-based digital screens and software for screen management and advertising campaign buying.
Who uses FRAMEN?
Venue operators use Screen Manager to control and monetise displays, while advertisers, brands and media agencies use Ads Manager to buy targeted DOOH campaigns.
How does FRAMEN make money?
FRAMEN earns revenue from Screen Manager subscriptions and from advertising spend transacted across its DOOH network through take-rates and campaign monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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