eBay
Marketplace for auctions, fixed-price commerce and seller advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- eBay Inc.
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- 2025 Hamilton Avenue, San Jose, California 95125, USA
- Company size
- >5,000
- Market role
- Retailer & Marketplace
- Ticker
- EBAY
- Official website
- ebayinc.com
What eBay does
eBay runs a two-sided marketplace in which seller supply attracts buyer demand, and buyer traffic increases the value of the platform for sellers. The company creates value by providing listing infrastructure, search and discovery, trust mechanisms, mobile commerce, live shopping and cross-border transaction support. Revenue is generated from seller monetisation and from advertising products embedded within the marketplace shopping journey.
Category differentiation
This refers to the public commerce company operating the marketplace and seller advertising platform, not a standalone payments company or a pure retailer that owns inventory. It is also distinct from individual product lines such as eBay Live or Promoted Listings, which are parts of the broader platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
eBay Inc. is a public internet commerce company that operates a large online marketplace connecting buyers and sellers across auctions and fixed-price listings. Its core business is facilitating transactions in categories such as second-hand goods, collectibles and general merchandise, supported by seller tools, discovery features, mobile access and cross-border commerce capabilities. The company also operates a live shopping product and a retail media offering for sellers and brands. eBay makes money primarily from seller-facing marketplace fees and advertising products. Sellers pay transaction-related fees and optional promotional or subscription fees, while advertisers and merchants can pay for increased visibility through Promoted Listings using CPC and performance-based models. Its direct customers therefore include individual sellers, SMB merchants, brands and marketplace participants, while consumers use the platform to browse, bid and purchase items.
Company news briefing
Briefing updated:
eBay reported robust Q2 2026 financial results, with net revenues rising 15% year-over-year to $3.134 billion and gross merchandise volume reaching $22.4 billion, propelled by accelerating GMV and enhanced first-party advertising penetration. The company officially completed its $1.4 billion acquisition of Gen-Z fashion marketplace Depop from Etsy to strengthen its circular economy portfolio. Furthermore, eBay expanded its live shopping initiative, reporting an eightfold year-over-year increase in eBay Live gross merchandise volume alongside broader self-service seller onboarding.
Business model & monetisation
The company monetises through transaction-based marketplace fees charged to sellers, including listing-related and final value fees, plus optional seller subscriptions and listing upgrades. It also earns advertising revenue from Promoted Listings using cost-per-click and attribution or performance-based pricing. The broader monetisation model combines marketplace take-rates with seller software-style monetisation and commerce media revenue tied to high-intent shopper traffic.
- Marketplace transaction fees
- Percentage Take-Rate
- Promoted Listings advertising
- Ad-Supported
- Seller subscriptions and upgrade tools
- Software Subscription
- Payment-related fees
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
eBay Inc
IAB vendor record: 929
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared special purpose IDs
- 2
Products & market categories
Competitors & alternatives
- Alibaba Group
Chinese commerce and digital platform group spanning retail, ads and SaaS.
- Coupang
Integrated commerce, logistics and retail media platform.
- noon
Middle East e-commerce marketplace with integrated retail media.
- PDD Holdings
Commerce group operating Pinduoduo and Temu marketplaces.
- Etsy
Marketplace for handmade goods with seller advertising monetisation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Adevinta
Operator of online classifieds marketplaces across Europe and selected global markets.
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Salt Lake City eBayers Welcome New Neighbors
Recorded impact score: 2/5
For years, Changemakers in Utah have volunteered with the International Rescue Committee in support of new Americans. A 2026 Global Give grant deepens that relationship and supports IRC’s entrepreneurship work.
Brainpool Launches 'Schlag den Star' Spinoff on YouTube and Twitch
Entertainment Media · Recorded impact score: 2/5
Brainpool, a Banijay Germany company, is bringing its popular TV show format 'Schlag den Star' to the creator world with a new spinoff called 'Schlag den Aaron'. Premiering on October 26 at 8:15 PM on YouTube and Twitch, the show will feature creators Aaron Troschke and Marvin Wildhage competing against Zarbex and Max Schradin in various challenges. The live event will be streamed simultaneously across the creators' channels, leveraging their communities. Banijay Media Germany will handle advertising and is planning to integrate brand sponsored games into the show. This move follows Brainpool's recent 'Mystery Mania' show with eBay, which also bypassed traditional TV, signaling a trend of production companies distributing content directly to creators and audiences.
- Brainpool launches 'Schlag den Aaron' spinoff of 'Schlag den Star'.
- Premiere on October 26, 2026, live on YouTube and Twitch.
eBay Streamlines EU Marketplace Leadership Under Meier-Andrae
E-Commerce · Recorded impact score: 2/5
eBay is restructuring its European marketplace operations by consolidating leadership across its EU markets under Dr. Saskia Meier-Andrae, who will serve as VP & GM Europe while retaining responsibility for Germany. This move aims to simplify cross-border trade, scale common capabilities more efficiently, and maintain local market strengths. The new structure will facilitate cross-market integration of offerings, search, shipping, and trust mechanisms, making it easier for buyers to find products from other European countries and for sellers to list internationally with less effort. eBay cites its authenticity verification service for fashion and luxury items, recently expanded to France and Italy, as a model for combining European scaling with local market execution, as verification is centralized in Germany. The reorganization underscores eBay's strategy to treat Europe as an interconnected trading area rather than a collection of separate national platforms.
- Dr. Saskia Meier-Andrae appointed VP & GM Europe, leading eBay's European marketplace business while continuing to lead Germany.
- eBay consolidates leadership of its EU marketplaces to strengthen European integration and cross-border trade.
EBay Tightens Rules on Unpaid Items and Launches Auto Offers
E-Commerce Platform Updates · Recorded impact score: 3/5
E-commerce marketplace eBay announced policy updates in its September Seller News aimed at reducing unpaid auction items and increasing conversion. The platform will more quickly restrict bidding rights for buyers with repeated unpaid item violations, potentially across linked accounts, with no seller action required. Sellers gain enhanced capabilities to send price offers to interested buyers—those watching or with items in their cart. Offers must be at least 5% below the Buy It Now price, are valid for up to 96 hours (or 48 hours in batches), and can be automated via Seller Hub Pro with customizable rules. Additionally, eBay is rolling out a new international shipping hub model in Duisburg, Germany, for non-EU orders, handling customs and returns (via an external service provider) while protecting seller payouts, subject to order limits. These changes aim to make transactions more binding and encourage sales.
- eBay will automatically restrict bidding for buyers with repeated unpaid item violations, including linked accounts, without seller intervention.
- Sellers can send price offers to interested buyers (watchers or cart adders) with offers at least 5% below Buy It Now, valid up to 96 hours individually or 48 hours in batches.
GameStop Revenue Drops But Profit Surges
Financials · Recorded impact score: 2/5
In Q2 2026, GameStop experienced a significant revenue decline from $972.2 million to $790.2 million year-over-year, but operating profit reached a record $160.2 million for Q2. Net income surged to $298.7 million from $168.6 million. The company's focus on high-margin collectibles, which grew 57% to $356.3 million and now represent 45.1% of total sales, is a key driver. Management reduced SG&A costs and raised its full-year adjusted EBITDA guidance to over $650 million. The company holds $5.4 billion in liquidity and a stake in eBay valued at approximately $4.9 billion. GameStop also reduced long-term debt through convertible note exchanges.
- GameStop's Q2 2026 revenue declined from $972.2 million to $790.2 million, while operating profit hit a record $160.2 million.
- Net income increased to $298.7 million from $168.6 million, and adjusted EBITDA rose to $174 million.
Explore company relationships
Questions about eBay
What is eBay?
eBay is a public online marketplace company that connects buyers and sellers through auctions, fixed-price listings and seller advertising tools.
Who uses eBay?
Consumers, collectors and shoppers use eBay to buy goods, while individual sellers, SMB merchants and brands use it to list inventory and promote products.
How does eBay make money?
eBay earns money mainly from seller transaction fees, optional seller services and advertising revenue from Promoted Listings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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