Etsy

Etsy operates a two-sided marketplace business model. It aggregates buyer demand for unique goods and supplies sellers with the tools, audience access and transaction infrastructure needed to run shops on the platform. Value is created by matching niche consumer intent with long-tail merchant supply, while Etsy captures revenue from seller activity, transaction flow and paid visibility within the marketplace.

Etsy is a US-based public e-commerce marketplace operator that connects independent sellers with buyers seeking handmade, vintage and other distinctive goods. Its core business is the Etsy Marketplace, which provides seller storefronts, product discovery, checkout, payments and order workflows across web and mobile. The company serves both consumers and a large base of independent merchants, artisans and small businesses.

Etsy generates revenue primarily through marketplace take-rates charged to sellers, including listing, transaction and payments-related fees, and through advertising products sold to merchants within its marketplace. Its self-serve Etsy Ads product adds a second monetisation layer by allowing sellers to buy sponsored placement inside Etsy search and browse surfaces, making the business a blend of marketplace operator and retail media platform.