Faire

Faire operates a two-sided B2B marketplace. It aggregates supply from independent brands and demand from retailers, improves transaction efficiency through discovery and ordering tools, and reduces buyer friction via payment terms and returns policies. Value is created by increasing match quality and order volume across the network, while revenue is captured through transaction-linked fees, payment-related charges and on-platform advertising from sellers seeking incremental visibility.

Faire is a private US-based B2B wholesale marketplace that connects independent brands and suppliers with independent retailers through a digital ordering platform. Its core product enables product discovery, wholesale catalogue browsing, ordering and retailer-friendly trade terms such as delayed payment terms and free returns on opening orders. The platform’s direct customers are businesses on both sides of the marketplace, especially boutiques, small retailers and wholesale brands.

Faire generates revenue primarily by taking a commission and related fees on wholesale transactions processed through the marketplace, with additional monetisation from payment-related services. It has also expanded into commerce media with Promoted Listings, a self-serve advertising product that allows brands on the platform to pay for greater visibility and customer acquisition within Faire’s marketplace environment.