Faire
B2B wholesale marketplace connecting independent brands with retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 100 Potrero Avenue 94103 San Francisco, CA, US
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- faire.com
What Faire does
Faire operates a two-sided B2B marketplace. It aggregates supply from independent brands and demand from retailers, improves transaction efficiency through discovery and ordering tools, and reduces buyer friction via payment terms and returns policies. Value is created by increasing match quality and order volume across the network, while revenue is captured through transaction-linked fees, payment-related charges and on-platform advertising from sellers seeking incremental visibility.
Category differentiation
Faire is a B2B wholesale marketplace for retailers and brands, not a consumer craft marketplace or a general-purpose e-commerce software vendor. It is distinct from pure fashion wholesale networks because its marketplace spans broader independent retail categories.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Faire is a private US-based B2B wholesale marketplace that connects independent brands and suppliers with independent retailers through a digital ordering platform. Its core product enables product discovery, wholesale catalogue browsing, ordering and retailer-friendly trade terms such as delayed payment terms and free returns on opening orders. The platform’s direct customers are businesses on both sides of the marketplace, especially boutiques, small retailers and wholesale brands. Faire generates revenue primarily by taking a commission and related fees on wholesale transactions processed through the marketplace, with additional monetisation from payment-related services. It has also expanded into commerce media with Promoted Listings, a self-serve advertising product that allows brands on the platform to pay for greater visibility and customer acquisition within Faire’s marketplace environment.
Company news briefing
Briefing updated:
Faire continues to expand its B2B marketplace infrastructure, with CEO Max Rhodes participating in the Machine Earning AI Summit in San Francisco to discuss advancements in AI for commerce and finance. Additionally, the company has released its wholesale buying guide for the 2026 holiday season, detailing purchasing trends across Halloween, Thanksgiving, and Christmas.
Business model & monetisation
Faire primarily monetises through a marketplace take-rate on wholesale orders, supplemented by additional seller fees such as new customer fees and payment processing or payout-related charges. A secondary monetisation layer comes from commerce media: brands pay for Promoted Listings to gain sponsored placement and customer acquisition within Faire’s marketplace. This creates a blended model of transaction revenue, financial services revenue and advertising spend from sellers.
- Wholesale transaction commissions
- Percentage take-rate on marketplace orders
- Seller and payment-related fees
- Transactional fees including processing and faster payout charges
- Promoted Listings advertising
- Paid sponsored placement within marketplace discovery
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Ad Format
Media Channel
Competitors & alternatives
- noon
Middle East e-commerce marketplace with integrated retail media.
- eBay
Marketplace for auctions, fixed-price commerce and seller advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Faire
What is Faire?
Faire is a B2B online wholesale marketplace that connects independent brands and suppliers with independent retailers.
Who uses Faire?
Independent retailers, boutiques, small business buyers, and wholesale brands or suppliers use Faire to buy or sell inventory.
How does Faire make money?
Faire makes money mainly through transaction commissions and related seller or payment fees, with additional revenue from promoted listings advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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