Ankorstore

The company operates a B2B marketplace that intermediates wholesale transactions between independent retailers and brands across Europe. It creates value for retailers by aggregating a large catalogue of brands, reducing minimum order thresholds, offering deferred payment terms and simplifying reordering. It creates value for brands by providing access to many independent retailers, tools to manage wholesale orders, and promotional programmes to acquire new retail customers. The marketplace orchestrates logistics and payment flows, including paying brands relatively quickly while offering net terms to retailers. Scale on both sides of the marketplace and transaction volume are central to its economics.

Ankorstore is a France-based B2B wholesale marketplace founded in 2019 that connects independent retailers across Europe with consumer brands and wholesalers. The platform focuses on discovery, ordering and reordering of curated products, and digitises wholesale procurement for small and medium retailers.

The company generates revenue primarily by charging commission on transactions between retailers and brands, and also monetises membership, promotions and embedded payment terms. Its direct customers are independent and small-to-medium retailers who buy stock, and brands that use the platform as a wholesale sales and distribution channel.