magnalister
Multichannel marketplace integration software for online merchants.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RedGecko GmbH
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Paul-Lincke-Ufer 20-22, 10999 Berlin, Germany
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- magnalister.com
What magnalister does
The company operates a B2B SaaS model built around commerce operations middleware. It creates value by connecting merchants' shop systems and related back-office workflows to major online marketplaces, enabling centralised catalogue distribution, stock synchronisation, pricing updates, and order handling. Revenue is generated from recurring subscriptions and account expansion as customers add more marketplaces, usage volume, or higher-tier support and functionality.
Category differentiation
magnalister is not an online marketplace or retailer; it is middleware software that helps merchants connect their own shops to external marketplaces. It is also not an adtech or retail media platform, despite operating in commerce-related channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
magnalister is a B2B software product operated by RedGecko GmbH in Germany. It provides a SaaS-based multichannel commerce integration layer that connects online shops and ERP environments to external marketplaces, helping merchants centralise listings, synchronise stock and pricing, and import marketplace orders back into their shop systems. Its core value proposition is reducing the operational burden of selling across multiple commerce channels through one interface and prebuilt connectors. The business primarily serves online retailers, e-commerce merchants, and agencies managing marketplace sales for clients. It makes money through subscription fees, tiered usage limits, paid marketplace connections, and additional charges linked to volume or enhanced functionality. Functionally, it sits closer to commerce operations infrastructure than to a marketplace itself: it helps merchants manage external sales channels rather than owning consumer demand directly.
Business model & monetisation
magnalister uses a subscription-based SaaS pricing structure with tiered plans linked to transaction or workflow volume and the number of connected marketplaces. Commercial monetisation includes base monthly subscription fees, incremental charges for additional marketplace connections, overage-style pricing for extra uploads or orders, and premium enterprise arrangements with broader limits and support. A free trial is used as a conversion mechanism.
- Core platform subscriptions
- SaaS / software subscription
- Additional marketplace connections
- Add-on subscription fees
- Usage overages for uploads and orders
- Consumption-based expansion revenue
- Enterprise plans with broader limits and support
- Premium subscription contracts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about magnalister
What is magnalister?
magnalister is a B2B SaaS platform that connects online shops and related systems to external marketplaces for listings, stock synchronisation, and order management.
Who uses magnalister?
It is used by online retailers, e-commerce merchants, and agencies managing multichannel marketplace sales for business clients.
How does magnalister make money?
It makes money through recurring software subscriptions, tiered usage plans, extra marketplace connection fees, and premium enterprise-style packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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