DE
COMPANY

Depop

Depop is a social resale marketplace for secondhand fashion buyers and sellers.

Analyst Perspective

Depop Limited operates Depop, a mobile-first peer-to-peer marketplace for secondhand and vintage fashion. The platform connects predominantly Gen Z and millennial buyers and sellers through a social commerce model that combines listings, storefronts, search, recommendations, in-app messaging, checkout, payments and buyer protection. The business is consumer-facing and functions as a two-sided resale marketplace rather than a software vendor. Depop generates revenue from transaction-linked fees, payment processing economics, marketplace fees in selected markets, and optional seller promotion tools such as boosted listings. Its direct customers are individual consumers who buy and sell fashion on the platform, while its commercial performance depends on marketplace liquidity, trust, discovery quality and repeat transaction volume. As of the provided 2026 data, Depop remains active under Etsy ownership while being subject to an agreed sale to eBay.

Analyst Signal Briefing

Updated: 13 Aug 2026

Following its completed acquisition by eBay, Depop has expanded its creator commerce strategy through a cross-platform partnership with Spotify, featuring artist-curated storefronts to link music discovery with secondhand fashion. While maintaining operational independence, Depop is leveraging eBay’s infrastructure to scale its base of seven million active buyers, primarily targeting Gen Z. This integration reinforces eBay’s focus on the circular economy and high-margin recommerce, occurring alongside the parent company’s rejection of a GameStop takeover bid in favour of potential collaborative logistics and authentication arrangements.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Free
  • View public Company Profiles
  • Save/watch companies
  • Build your first Watchlist
  • Access additional market signals

Category Differentiation

Depop is a consumer resale marketplace for secondhand fashion, not a B2B e-commerce software platform. It differs from general marketplaces by centring on social discovery and peer-to-peer fashion resale.

Depop: About

Depop runs a two-sided consumer marketplace for resale fashion. It creates value by aggregating supply from individual sellers, attracting demand from fashion-conscious buyers, and facilitating discovery, trust, payment and fulfilment support within one mobile-led platform. The marketplace becomes more useful as more sellers list unique items, which improves buyer choice and reinforces engagement and transaction volume.

How Depop Works & Monetises

Business model analysis and core revenue streams

Depop monetises through percentage-based transaction economics, payment processing fees, marketplace fees charged in selected markets, and optional seller-paid promotion features such as boosted listings. Revenue is therefore tied to gross merchandise activity, checkout volume and seller demand for additional visibility rather than subscriptions.

Revenue Channels

Transaction-linked marketplace feesPercentage Take-Rate
Payment processing feesService Fee
Boosted listings and seller promotion toolsPay-per-Use

Side-by-Side Comparisons

Compare Depop directly with top competitors

Products & Services in Categories

Verified structural categorizations from the graph

Depop: Key Competitors & Alternatives

View full competitor landscape

Recent Signals (Depop)

Retail-NewsAug 12, 2026

Depop and Spotify Link Secondhand Fashion, Music

Depop and Spotify launched a cross‑platform campaign that connects music discovery with secondhand fashion. The activation features curated Depop shops from six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola), a jointly branded Spotify editorial playlist, and a two‑day cultural event in Los Angeles. Depop — which the article notes was recently acquired by eBay from Etsy — created artist storefronts and curated collections on its marketplace while Spotify provides playlist and in‑app artist content. The playlist was published on August 11, 2026, and the artists' Depop shops were scheduled to go live on August 12, 2026. Depop and Spotify aim to fuse music, fashion and community discovery across digital and physical experiences.

Read original source
Manager MagazinAug 10, 2026

GameStop May Drop eBay Takeover, Seeks Cooperation

GameStop is reportedly weighing withdrawing its roughly $56 billion takeover bid for eBay and instead seeking a partnership or joint venture, according to Bloomberg and Reuters. CEO Ryan Cohen, who built a roughly 9.8% stake (about 43.4 million shares), may abandon the $125-per-share offer and pursue collaborative arrangements that could have eBay leverage GameStop’s ~1,600 U.S. stores for authentication, fulfillment or local handoffs for collectibles, while granting GameStop board representation. The potential shift is supported by GameStop’s stronger 2025 financial position — about $3.63 billion in revenue, $1.06 billion from Collectibles, and roughly $9 billion in cash and marketable securities. Reports also said the original proposal included a non-binding $20 billion financing commitment. No final decision has been announced.

Read original source
Retail-NewsAug 6, 2026

eBay Posts Strong Q2 2026 Revenue and Profit Growth

eBay reported a strong second quarter 2026 with double-digit growth across revenue, gross merchandise volume (GMV) and profits. Revenue rose to $3.1 billion (+15% year-over-year) while GMV increased 15% to $22.4 billion. Net income improved to $552 million with GAAP earnings per share of $1.21 and adjusted EPS of $1.60. The company cited improved operating margins, stronger cash flow and continued shareholder returns via buybacks and dividends. eBay highlighted investments in AI-driven seller tools (automated listings, image scans), expansion in categories such as collectibles and luxury, growth of its live-shopping format (eBay Live), and the completed acquisition of Depop to strengthen second-hand fashion. Management raised its outlook for the year, expecting continued revenue and GMV growth in Q3.

Read original source

Depop: Frequently Asked Questions

What is Depop?

Depop is a mobile-first peer-to-peer marketplace where consumers buy, sell and discover secondhand and vintage fashion.

Who uses Depop?

Depop is used by individual consumers, especially Gen Z and millennial buyers and sellers participating in fashion resale.

How does Depop make money?

Depop makes money from transaction-related marketplace and payment fees and from optional paid seller promotion features such as boosted listings.

Company Facts

Headquarters
United Kingdom
Core Segment
B2C Consumer App / Platform
Company Size
201–500
Official Link
depop.com