Depop
Social resale marketplace for secondhand fashion buyers and sellers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Depop Limited
- Entity type
- COMPANY
- Headquarters
- United Kingdom
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Official website
- depop.com
What Depop does
Depop runs a two-sided consumer marketplace for resale fashion. It creates value by aggregating supply from individual sellers, attracting demand from fashion-conscious buyers, and facilitating discovery, trust, payment and fulfilment support within one mobile-led platform. The marketplace becomes more useful as more sellers list unique items, which improves buyer choice and reinforces engagement and transaction volume.
Category differentiation
Depop is a consumer resale marketplace for secondhand fashion, not a B2B e-commerce software platform. It differs from general marketplaces by centring on social discovery and peer-to-peer fashion resale.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Depop Limited operates Depop, a mobile-first peer-to-peer marketplace for secondhand and vintage fashion. The platform connects predominantly Gen Z and millennial buyers and sellers through a social commerce model that combines listings, storefronts, search, recommendations, in-app messaging, checkout, payments and buyer protection. The business is consumer-facing and functions as a two-sided resale marketplace rather than a software vendor. Depop generates revenue from transaction-linked fees, payment processing economics, marketplace fees in selected markets, and optional seller promotion tools such as boosted listings. Its direct customers are individual consumers who buy and sell fashion on the platform, while its commercial performance depends on marketplace liquidity, trust, discovery quality and repeat transaction volume. As of the provided 2026 data, Depop remains active under Etsy ownership while being subject to an agreed sale to eBay.
Company news briefing
Briefing updated:
Following its completed acquisition by eBay, Depop continues to scale its recommerce marketplace for Gen Z consumers while maintaining operational independence. The platform recently expanded its creator commerce footprint through a campaign with Zara Larsson and a cross-platform partnership with Spotify linking music discovery with secondhand fashion storefronts. These initiatives support eBay's broader strategy to strengthen its circular economy portfolio and capture growth in the second-hand fashion sector.
Business model & monetisation
Depop monetises through percentage-based transaction economics, payment processing fees, marketplace fees charged in selected markets, and optional seller-paid promotion features such as boosted listings. Revenue is therefore tied to gross merchandise activity, checkout volume and seller demand for additional visibility rather than subscriptions.
- Transaction-linked marketplace fees
- Percentage Take-Rate
- Payment processing fees
- Service Fee
- Boosted listings and seller promotion tools
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Vinted
Consumer resale marketplace for second-hand fashion and household goods.
- ZOZOTOWN
Japanese fashion marketplace with retail media and brand tools.
- ThredUp
Online second-hand fashion marketplace and resale infrastructure provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Depop and Spotify Link Secondhand Fashion, Music
Partnership · Recorded impact score: 2/5
Depop and Spotify launched a cross‑platform campaign that connects music discovery with secondhand fashion. The activation features curated Depop shops from six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola), a jointly branded Spotify editorial playlist, and a two‑day cultural event in Los Angeles. Depop — which the article notes was recently acquired by eBay from Etsy — created artist storefronts and curated collections on its marketplace while Spotify provides playlist and in‑app artist content. The playlist was published on August 11, 2026, and the artists' Depop shops were scheduled to go live on August 12, 2026. Depop and Spotify aim to fuse music, fashion and community discovery across digital and physical experiences.
- Depop and Spotify launched a joint campaign linking music discovery with secondhand fashion.
- Six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola) contributed personal wardrobe items and musical influences.
eBay Posts Strong Q2 2026 Revenue and Profit Growth
Financials · Recorded impact score: 4/5
eBay reported a strong second quarter 2026 with double-digit growth across revenue, gross merchandise volume (GMV) and profits. Revenue rose to $3.1 billion (+15% year-over-year) while GMV increased 15% to $22.4 billion. Net income improved to $552 million with GAAP earnings per share of $1.21 and adjusted EPS of $1.60. The company cited improved operating margins, stronger cash flow and continued shareholder returns via buybacks and dividends. eBay highlighted investments in AI-driven seller tools (automated listings, image scans), expansion in categories such as collectibles and luxury, growth of its live-shopping format (eBay Live), and the completed acquisition of Depop to strengthen second-hand fashion. Management raised its outlook for the year, expecting continued revenue and GMV growth in Q3.
- eBay reported Q2 2026 revenue of $3.1 billion, up 15% year-over-year.
- Gross merchandise volume (GMV) for Q2 2026 was $22.4 billion, up 15% year-over-year.
eBay Completes Acquisition of Depop
M&A · Recorded impact score: 4/5
eBay has completed its acquisition of the secondhand fashion marketplace Depop from Etsy, strengthening eBay's position in the growing recommerce market. Depop — popular with Gen Z and younger millennials for vintage, streetwear and sustainable fashion — will remain largely independent while leveraging eBay's infrastructure, logistics and personalization capabilities. The move expands eBay's fashion portfolio and access to a younger, community-driven user base, supporting growth in C2C secondhand trading and circular-economy positioning. The article was published by Retail-News on 2026-07-30.
- eBay has officially completed the acquisition of the secondhand platform Depop from Etsy.
- The article was published on 2026-07-30 by Retail-News.
Zara Larsson x Depop Partnership Highlights Creator Commerce
Influencer & Creator Marketing · Recorded impact score: 4/5
Hello Partner's Influencer Insider highlights Zara Larsson's new Depop campaign that pairs storytelling with a real-life closet drop, discusses CreatorFest 2026 moments including YouTube's UK rollout of its Shopping Affiliate Programme, and reports that Rare Beauty signed 19-year-old actress Ella Bright as its first brand ambassador. The newsletter also notes platform product moves (HBO Max adding a vertical feed) and industry conversations about influencer marketing purpose and measurement.
- Depop launched a campaign starring GRAMMY-nominated pop star Zara Larsson that includes a real-life closet drop fans can buy.
- At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I announced the UK rollout of the YouTube Shopping Affiliate Programme.
Former Depop, Etsy Leader Launches VKNG Digital Agency
Agency & Consultancy · Recorded impact score: 1/5
VKNG Digital, a specialist search marketing agency, launched on July 13, 2026 to provide SEO and PPC services to small and medium-sized businesses across Lancashire. The agency was founded by digital marketing specialist Dave Anderson, who brings nearly 20 years of experience and previously held senior roles at Depop, Etsy, Missguided and Simply Be and worked agency-side with MediaCom, CandidSky and Gorilla Marketing. VKNG Digital positions enterprise-level search marketing strategy as accessible to regional SMEs, delivering work directly by an experienced practitioner and targeting sectors including ecommerce, professional services, manufacturing, hospitality and property. The agency is based in Lancashire and serves towns including Burnley, Preston, Chorley, Lancaster, Clitheroe, Ormskirk, Rossendale and the Fylde Coast.
- VKNG Digital launched as a specialist search marketing (SEO and PPC) agency focused on Lancashire SMEs.
- The agency was founded by Dave Anderson, a digital marketing specialist with close to two decades of experience.
Explore company relationships
Questions about Depop
What is Depop?
Depop is a mobile-first peer-to-peer marketplace where consumers buy, sell and discover secondhand and vintage fashion.
Who uses Depop?
Depop is used by individual consumers, especially Gen Z and millennial buyers and sellers participating in fashion resale.
How does Depop make money?
Depop makes money from transaction-related marketplace and payment fees and from optional paid seller promotion features such as boosted listings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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