Vinted
Consumer resale marketplace for second-hand fashion and household goods.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vinted, UAB
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Lithuania
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- vinted.com
What Vinted does
Vinted operates a two-sided consumer marketplace that matches individual sellers of pre-owned goods with buyers seeking lower-cost second-hand items. It creates value by concentrating supply and demand in a single platform, simplifying listing and discovery, embedding trust and transaction handling into checkout, and increasing liquidity through scale. Unlike many marketplaces that charge sellers commission, Vinted reduces seller friction with free listing and no selling fees, then captures revenue from buyer-side transaction protection, optional seller-paid promotional tools, and advertising sold against its audience.
Category differentiation
Vinted is a consumer resale marketplace, not a traditional fashion retailer or a pure payments provider. It also differs from horizontal marketplaces by focusing heavily on second-hand fashion and embedded buyer protection.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vinted is a Lithuanian consumer marketplace focused on peer-to-peer resale of second-hand fashion and related household items through web and mobile apps. Its core product enables individual users to list items, browse catalogues, complete transactions, and manage purchases within an integrated marketplace flow. The company primarily serves consumers, while also monetising its audience through advertising products sold to brands and agencies. Its main revenue model is unusual for resale marketplaces: sellers can list without selling fees, while buyers pay a protection fee on each transaction. Vinted also earns from paid seller visibility tools such as listing promotion and from advertising inventory within its owned marketplace. Financially, the company is a late-stage private business backed by major growth investors and has consolidated its European position through acquisitions in the Netherlands, Germany, and the Nordics.
Company news briefing
Briefing updated:
Following its valuation at approximately €8 billion, Vinted has progressed its European expansion through participation in the European Media Marketplace and the scaled integration of DHL automated lockers in Germany. The platform continues to drive high visibility with extensive TV advertising campaigns while publishing updated compliance guidelines and seasonal consumer guides.
Business model & monetisation
Vinted uses a mixed monetisation model centred on transaction-linked consumer fees rather than seller commissions. The primary revenue stream is Buyer Protection, charged on each purchase as a fixed fee plus a percentage of item value. Secondary revenues come from optional in-product seller promotion features such as Item Bump, which improve listing visibility for a fee, and from advertising sold to brands and agencies across Vinted’s marketplace inventory.
- Buyer Protection fees
- Percentage Take-Rate
- Optional seller promotion features
- One-time Sale
- Advertising inventory for brands and agencies
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- ThredUp
Online second-hand fashion marketplace and resale infrastructure provider.
- Depop
Social resale marketplace for secondhand fashion buyers and sellers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling
Recorded impact score: 3/5
Vinted publishes a Q&A with its Trust & Safety lead on the rules behind commercial selling, and a new article 'The September reset: where to find the money for the thing you've been putting off'.
Vinted Surges to Top of German TV Ad Charts
TV Advertising · Recorded impact score: 2/5
According to All Eyes on Screens data, Vinted became the most-seen brand in German TV advertising during the week of September 7-13, 2026. The company aired over 4,700 spots, achieving a gross reach of over 1,000 XRP, surpassing McDonald's (836 XRP) for the top position. Most spots ran on niche channels like N24 Doku, Deluxe Music, and Warner TV Comedy, while RTL contributed a significant share of reach despite fewer spots. Vinted's estimated gross TV ad spend for the week was about 7 million euros. Other notable advertisers include Jochen Schweizer (ProSiebenSat.1 subsidiary) with 299 XRP, Verivox with 2,570 spots across various channels, and August Storck for its Merci brand. The data measures second-exact reach in Vodafone households.
- Vinted aired over 4,700 TV spots in Germany in the week of September 7-13, 2026.
- Vinted's gross reach exceeded 1,000 XRP, overtaking McDonald's (836 XRP).
The September reset: where to find the money for the thing you've been putting off
Recorded impact score: 5/5
New press release added to the Vinted newsroom: 'The September reset: where to find the money for the thing you've been putting off', published September 7, 2026.
DHL and Vinted Expand Partnership, Focus on Packstations
Logistics · Recorded impact score: 3/5
DHL and Vinted are expanding their cooperation to simplify shipping for consumer-to-consumer (C2C) re-commerce in Germany by integrating DHL’s network of Packstations, Poststations and DeinFach automated lockers into the Vinted platform. The partnership will promote a packstation-to-packstation shipping option, allow recipients to receive pickup codes via the Vinted app as well as DHL email, and remove the need for prior registration for senders or receivers. DHL currently operates roughly 41,000 parcel acceptance and collection points and plans to grow its automated-station network from about 18,500 to more than 30,000 locations by 2030. Vinted reported a 2025 marketplace volume of €10.8 billion, revenue of €1.1 billion and a net profit of €62 million, and was valued at approximately €8 billion in spring 2026. The collaboration targets greater convenience for users and increased volumes for DHL while supporting sustainability through extended product lifecycles and lower-emission logistics investments.
- DHL and Vinted are intensifying their partnership to integrate DHL Packstations, Poststations and DeinFach automated lockers into the Vinted platform.
- The packstation-to-packstation shipping option will be promoted; recipients will receive pickup codes via the Vinted app in addition to DHL email.
Explore company relationships
Questions about Vinted
What is Vinted?
Vinted is a consumer marketplace where people buy and sell second-hand fashion and related items through web and mobile apps.
Who uses Vinted?
It is mainly used by individual consumers buying and selling pre-owned items, and also by brands or agencies purchasing advertising on the platform.
How does Vinted make money?
It primarily earns from Buyer Protection fees on purchases, plus optional seller promotion tools and advertising revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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