Vinted

European Media Marketplace Shapes Up Before September Launch

The European Media Marketplace, announced in July, is a cross‑border initiative led by ten companies to create a unified access point for Open Web inventory, first‑party data and activation across Europe. Equativ will provide and operate the technical infrastructure, connecting the marketplace to demand via leading DSPs and enabling purchases across CTV, online video, display, native and retail media. Founding members include telecoms, commerce and media companies such as Orange Advertising, Vodafone, Vinted and Virgin Media O2. The initiative claims over 200 addressable audience segments (signals covering ~100 million people) and inventory reach reportedly exceeding 10,000 sites/apps and ~60 million internet‑connected TV households. First cross‑border campaigns from global advertisers are slated to start in September, while pricing, launch advertisers and detailed results remain unpublished.

EU Requires Labeling of AI-Generated Content

As of 2 August 2026 Article 50 of the EU AI Act requires operators to disclose when images, audio, video (including deepfakes), certain public‑interest texts or other content are generated or substantially altered by AI. Generative AI providers must publish machine‑readable provenance metadata and content that qualifies as a deepfake must carry human‑facing labels (the Commission offers optional iconography and placement guidance). Chatbots and virtual agents must identify as non‑human, and users must be informed when AI systems analyze them (for example biometric or emotion analysis). Exceptions cover private personal use, minor edits, artistic works and human‑reviewed public‑interest texts. The Commission issued final guidance on 20 July 2026; systems on the market before 2 August have until 2 December 2026 to comply. Enforcement is by the EU AI Office and national authorities, with significant fines for breaches.

DHL and Vinted Expand Partnership, Focus on Packstations

DHL and Vinted are expanding their cooperation to simplify shipping for consumer-to-consumer (C2C) re-commerce in Germany by integrating DHL’s network of Packstations, Poststations and DeinFach automated lockers into the Vinted platform. The partnership will promote a packstation-to-packstation shipping option, allow recipients to receive pickup codes via the Vinted app as well as DHL email, and remove the need for prior registration for senders or receivers. DHL currently operates roughly 41,000 parcel acceptance and collection points and plans to grow its automated-station network from about 18,500 to more than 30,000 locations by 2030. Vinted reported a 2025 marketplace volume of €10.8 billion, revenue of €1.1 billion and a net profit of €62 million, and was valued at approximately €8 billion in spring 2026. The collaboration targets greater convenience for users and increased volumes for DHL while supporting sustainability through extended product lifecycles and lower-emission logistics investments.