Vinted

Vinted operates a two-sided consumer marketplace that matches individual sellers of pre-owned goods with buyers seeking lower-cost second-hand items. It creates value by concentrating supply and demand in a single platform, simplifying listing and discovery, embedding trust and transaction handling into checkout, and increasing liquidity through scale. Unlike many marketplaces that charge sellers commission, Vinted reduces seller friction with free listing and no selling fees, then captures revenue from buyer-side transaction protection, optional seller-paid promotional tools, and advertising sold against its audience.

Vinted is a Lithuanian consumer marketplace focused on peer-to-peer resale of second-hand fashion and related household items through web and mobile apps. Its core product enables individual users to list items, browse catalogues, complete transactions, and manage purchases within an integrated marketplace flow. The company primarily serves consumers, while also monetising its audience through advertising products sold to brands and agencies.

Its main revenue model is unusual for resale marketplaces: sellers can list without selling fees, while buyers pay a protection fee on each transaction. Vinted also earns from paid seller visibility tools such as listing promotion and from advertising inventory within its owned marketplace. Financially, the company is a late-stage private business backed by major growth investors and has consolidated its European position through acquisitions in the Netherlands, Germany, and the Nordics.