Depop vs Vinted

Depop and Spotify Link Secondhand Fashion, Music

Depop and Spotify launched a cross‑platform campaign that connects music discovery with secondhand fashion. The activation features curated Depop shops from six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola), a jointly branded Spotify editorial playlist, and a two‑day cultural event in Los Angeles. Depop — which the article notes was recently acquired by eBay from Etsy — created artist storefronts and curated collections on its marketplace while Spotify provides playlist and in‑app artist content. The playlist was published on August 11, 2026, and the artists' Depop shops were scheduled to go live on August 12, 2026. Depop and Spotify aim to fuse music, fashion and community discovery across digital and physical experiences.

• Depop and Spotify launched a joint campaign linking music discovery with secondhand fashion.
• Six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola) contributed personal wardrobe items and musical influences.
• The activation includes curated Depop shops, a jointly branded Spotify editorial playlist (published August 11, 2026) and artist shops going live August 12, 2026.

eBay Posts Strong Q2 2026 Revenue and Profit Growth

eBay reported a strong second quarter 2026 with double-digit growth across revenue, gross merchandise volume (GMV) and profits. Revenue rose to $3.1 billion (+15% year-over-year) while GMV increased 15% to $22.4 billion. Net income improved to $552 million with GAAP earnings per share of $1.21 and adjusted EPS of $1.60. The company cited improved operating margins, stronger cash flow and continued shareholder returns via buybacks and dividends. eBay highlighted investments in AI-driven seller tools (automated listings, image scans), expansion in categories such as collectibles and luxury, growth of its live-shopping format (eBay Live), and the completed acquisition of Depop to strengthen second-hand fashion. Management raised its outlook for the year, expecting continued revenue and GMV growth in Q3.

• eBay reported Q2 2026 revenue of $3.1 billion, up 15% year-over-year.
• Gross merchandise volume (GMV) for Q2 2026 was $22.4 billion, up 15% year-over-year.
• Net income in Q2 2026 was $552 million; GAAP EPS was $1.21 and adjusted EPS was $1.60.

Zara Larsson x Depop Partnership Highlights Creator Commerce

Hello Partner's Influencer Insider highlights Zara Larsson's new Depop campaign that pairs storytelling with a real-life closet drop, discusses CreatorFest 2026 moments including YouTube's UK rollout of its Shopping Affiliate Programme, and reports that Rare Beauty signed 19-year-old actress Ella Bright as its first brand ambassador. The newsletter also notes platform product moves (HBO Max adding a vertical feed) and industry conversations about influencer marketing purpose and measurement.

• Depop launched a campaign starring GRAMMY-nominated pop star Zara Larsson that includes a real-life closet drop fans can buy.
• At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I announced the UK rollout of the YouTube Shopping Affiliate Programme.
• Rare Beauty signed 19-year-old actress Ella Bright as its first-ever brand ambassador.

Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling

New press release added to Vinted newsroom: 'Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling' (September 24, 2026) and 'The September reset: where to find the money for the thing you've been putting off' (September 7, 2026).

Keeping second-hand at the heart of Vinted: our Trust & Safety lead on the rules behind commercial selling

Vinted publishes a Q&A with its Trust & Safety lead on the rules behind commercial selling, and a new article 'The September reset: where to find the money for the thing you've been putting off'.

Vinted Surges to Top of German TV Ad Charts

According to All Eyes on Screens data, Vinted became the most-seen brand in German TV advertising during the week of September 7-13, 2026. The company aired over 4,700 spots, achieving a gross reach of over 1,000 XRP, surpassing McDonald's (836 XRP) for the top position. Most spots ran on niche channels like N24 Doku, Deluxe Music, and Warner TV Comedy, while RTL contributed a significant share of reach despite fewer spots. Vinted's estimated gross TV ad spend for the week was about 7 million euros. Other notable advertisers include Jochen Schweizer (ProSiebenSat.1 subsidiary) with 299 XRP, Verivox with 2,570 spots across various channels, and August Storck for its Merci brand. The data measures second-exact reach in Vodafone households.

• Vinted aired over 4,700 TV spots in Germany in the week of September 7-13, 2026.
• Vinted's gross reach exceeded 1,000 XRP, overtaking McDonald's (836 XRP).
• Vinted's estimated gross TV ad spend for the week was approximately €7 million.