Angi
Home-services marketplace monetised through contractor leads and ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Angi Inc.
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- 3601 Walnut Street, Suite 700, Denver, CO 80205
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Ticker
- ANGI
- Official website
- angi.com
What Angi does
Angi operates a two-sided marketplace. It attracts homeowner demand with free discovery tools, reviews, cost guides and a mobile experience, then monetises that demand by selling access and visibility to service professionals. Contractors use Angi’s pro dashboard to manage listings, receive and track leads, and buy enhanced marketplace exposure. Value creation depends on aggregating high-intent homeowner demand, matching it efficiently to relevant local providers and converting that demand into recurring spend from professionals.
Category differentiation
Angi is a home-services marketplace and contractor demand-generation platform, not a general e-commerce retailer or a standalone CRM vendor. It differs from pure review sites by monetising contractor acquisition through leads and promoted marketplace visibility.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Angi Inc. is a public US company that operates a digital marketplace connecting homeowners with local home-service professionals across repair, maintenance and renovation categories. On the consumer side, it provides searchable provider listings, ratings, reviews and project cost guides through its website and mobile app. On the professional side, it provides onboarding, listing management, lead intake and paid visibility tools that help contractors acquire customers through the marketplace. The company generates revenue primarily from service professionals rather than homeowners. Its core monetisation engine is Angi Leads, a pay-per-lead product that sells homeowner enquiries to contractors, often to multiple providers. It also sells Angi Ads, a promoted listing and profile visibility product using subscription and performance-based pricing. This positions Angi as a two-sided marketplace with embedded advertising and lead-generation monetisation focused on small and local home-service businesses.
Company news briefing
Briefing updated:
Angi is prioritising a significant organisational restructuring and segment realignment following its spin-off from IAC, as recent results show a contraction in core US advertising and lead revenue. To modernise its engagement model, the company is developing a ChatGPT-native application aimed at enhancing conversational search and service discovery. These structural shifts are complemented by Angi’s inaugural international homeowners study across ten countries, indicating a broader effort to analyse global maintenance trends while the business navigates its post-separation transition.
Business model & monetisation
Angi monetises through a hybrid marketplace model centred on contractor spend. The primary mechanism is pay-per-lead pricing via Angi Leads, where professionals pay for homeowner enquiries. A secondary mechanism is marketplace advertising through Angi Ads, which combines recurring subscription fees with pay-per-click or exposure-based promoted placement. Additional monetisation includes business profile upgrades, professional memberships and transaction-related marketplace services where Angi facilitates bookings.
- Pay-per-lead contractor matches
- Service Fee
- Promoted listings and profile visibility
- Software Subscription
- Performance-based advertising within marketplace
- Ad-Supported
- Membership and related professional services
- Software Subscription
- Transaction-facilitation services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Thumbtack
Marketplace connecting consumers with local service professionals.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
8-K Financial Filing Analysis for Angi (2026-09-23)
financials · Recorded impact score: 4.5/5
Angi Inc. announced a leadership transition effective September 22, 2026, with Jeffrey W. Kip stepping down as Chief Executive Officer and director. Michael Steib, a current board member and former CEO of TEGNA, Artsy, and XO Group, has been appointed as the new Chief Executive Officer. Concurrently, Joseph Levin stepped down from his role as Executive Chairman and executive officer, remaining as non-executive Chairman of the Board. Under Mr. Steib's six-year employment agreement, his compensation is structured around a $1.00 annual base salary with no cash incentive, tied entirely to equity upside through 1.0 million time-based RSUs and 1.0 million performance-based RSUs with stock price hurdles ranging from $10.00 to $20.00.
- Michael Steib appointed CEO effective September 22, 2026, replacing Jeffrey W. Kip; Joseph Levin transitions from Executive Chairman to Chairman of the Board.
- Steib's compensation package includes a $1.00 annual base salary, 1,000,000 RSUs vesting over four years, and 1,000,000 PSUs tied to stock price hurdles of $10.00, $12.00, $14.00, and $20.00 (requiring 30 consecutive trading days VWAP).
10-Q Financial Filing Analysis for Angi (2026-08-04)
financials · Recorded impact score: 4.1/5
Angi Inc. reported its financial results for the second quarter ended June 30, 2026, recording total revenue of $248.0 million, an 11% decline compared to $278.2 million in Q2 2025. The revenue contraction was driven by a 12% decrease in U.S. revenue to $215.4 million due to macroeconomic headwinds reducing service professional spend, shifts toward lower-consideration categories, and reduced Network traffic. Profitability was severely affected by non-cash impairment charges of $225.6 million in goodwill and $9.6 million in indefinite-lived trade names within the U.S. reporting unit following a sustained drop in market capitalization. Consequently, operating loss reached $233.7 million and net loss was $230.7 million, down from net income of $10.9 million in the prior-year period. However, Adjusted EBITDA remained positive at $28.2 million.
- Total revenue declined 11% year-over-year to $248.003 million in Q2 2026 from $278.221 million in Q2 2025.
- Recognized a $225.628 million non-cash goodwill impairment and a $9.600 million trade name impairment in the U.S. reporting unit, driving a net loss of $230.667 million.
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Questions about Angi
What is Angi?
Angi is a public home-services marketplace that helps homeowners find, compare and hire local service professionals.
Who uses Angi?
Homeowners use Angi to discover and hire providers, while contractors and local service businesses use it to buy leads and promote their services.
How does Angi make money?
Angi makes money mainly by charging service professionals for homeowner leads, promoted visibility and related subscription-style marketplace products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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