Angi

Angi runs a two-sided digital marketplace. On the demand side, it attracts homeowners with free search, reviews, cost guides and booking tools. On the supply side, it onboards service professionals and sells them customer acquisition through leads, advertising placements, profile visibility and related account tools. Content and marketplace utility help generate consumer traffic, which is then converted into monetisable demand for local professionals.

Angi is a US-listed home-services marketplace and content platform that connects homeowners with local service professionals across categories such as plumbing, roofing and renovation. Its consumer products are free to use and combine local provider discovery, reviews, quotes, booking flows and editorial project guidance, while its professional-side tools allow contractors to register, manage profiles and buy demand from homeowners.

The company primarily makes money from service professionals rather than consumers. Its core revenue engine is Ads and Leads: contractors pay for advertising, sponsored placement, lead delivery and related subscription-style visibility packages. Angi therefore operates as a dual-sided marketplace with a consumer audience on one side and paying local service businesses on the other, supplemented by content-driven traffic and some transaction- or membership-related revenue.