Porch Group
Home lifecycle platform spanning software, marketplace, data and media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Porch Group, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 411 1st Ave S. Suite 501, Seattle, WA 98104
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Ticker
- PRCH
- Official website
- porchgroup.com
What Porch Group does
Porch Group combines vertical software, consumer acquisition and homeowner lifecycle monetisation. It acquires or operates niche software products embedded in workflows such as inspections, mortgage origination, title settlement, roofing and moving, then uses those customer relationships and data to generate software revenue, marketplace demand, partner referrals, advertising spend and adjacent recurring products such as warranty and insurance. Value creation comes from controlling high-intent homeowner events, especially moving and buying a home, and monetising those events across multiple products and counterparties.
Category differentiation
Porch Group is not only a consumer contractor marketplace. It is a broader home lifecycle platform spanning vertical SaaS, property data, managed media, warranty and insurance-linked businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Porch Group is a US public company focused on the home lifecycle. It operates a portfolio that spans consumer marketplaces for homeowners and movers, vertical software for inspection, mortgage, title and roofing professionals, a utility onboarding business, a property data asset and a managed media network. The company sells software and workflow tools to business customers, facilitates consumer-service matching and bookings, and monetises proprietary first-party homeowner and mover audiences for advertisers. Its revenue model is diversified across SaaS subscriptions, marketplace and lead-generation fees, managed media and audience services, and recurring home warranty and insurance-related income gained through acquisitions. Its direct paying customers are mainly home service professionals, inspection firms, mortgage lenders, title and settlement companies, roofing contractors, utility partners and brands seeking access to homeowner and mover audiences.
Company news briefing
Briefing updated:
Porch Group recently achieved its H2 2023 profitability target, reporting a second-half Adjusted EBITDA of $21 million, alongside the formation of the Porch Insurance Reciprocal Exchange (PIRE). The company has further expanded its geographic footprint by launching insurance services in Michigan, marking a significant step in its growth strategy. These developments, supported by the latest first-quarter 2026 financial results and recent regulatory filings, indicate a continued focus on scaling its insurance segment and structural optimisation to drive long-term value.
Business model & monetisation
Porch Group uses a hybrid monetisation approach. Vertical software products are sold on SaaS-style subscriptions or recurring software contracts to business customers. Marketplace products generate lead-generation fees, booking or transaction-related fees and partner revenue from service providers. Porch Group Media earns revenue from managed campaign execution, media activation and audience/data-driven targeting services. The wider group also monetises recurring homeowner-related products such as warranty and insurance, supported by homebuyer and mover intent data captured through its ecosystem.
- Vertical software subscriptions
- Software Subscription
- Marketplace leads and transaction-related fees
- Percentage Take-Rate
- Managed media and audience activation
- Service Fee
- Warranty and insurance-related recurring revenue
- Percentage Take-Rate
- Data-enabled partner services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Houzz
Home renovation marketplace and SaaS platform for trade professionals.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Investor Presentation Released: Porch Group
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Porch Group is successfully executing its transition to a high-growth, profitable homeowners insurance model centered on the Porch Reciprocal Exchange. Management highlights strong momentum in Insurance Services, significant Adjusted EBITDA expansion, and a raised full-year 2026 guidance based on exceeding quarterly expectations. Key tailwinds mentioned: Top-of-funnel Expansion, Scaling Reciprocal Model.
10-Q Financial Filing Analysis for Porch Group (2026-07-29)
financials · Recorded impact score: 3.8/5
Porch Group, Inc. reported its financial results for the second quarter and first six months ended June 30, 2026. For Q2 2026, consolidated revenue increased 12% year-over-year to $140.9 million, driven by strong growth in fee revenue, higher quote volumes (+87%), and a 38% increase in Reciprocal Policies Written. Consolidated gross profit for Q2 grew 6% to $87.6 million, while operating loss stood at $4.1 million compared to operating income of $5.0 million in Q2 2025, impacted by $5.5 million in accelerated amortization of customer relationship intangibles and increased agency commissions. For the six-month period, revenue rose 14% to $262.0 million and operating income expanded 104% to $7.7 million. Net income attributable to Porch for Q2 2026 reached $5.6 million ($0.05 per basic and diluted share), up 117% from $2.6 million in the prior-year period.
- Q2 2026 consolidated revenue rose 12% year-over-year to $140.9 million, while six-month revenue reached $262.0 million (+14% YoY).
- Net income attributable to Porch for Q2 2026 grew 117% YoY to $5.603 million ($0.05 per basic/diluted share), while Adjusted EBITDA (Excluding Reciprocal) expanded 150% to $39.1 million.
Explore company relationships
Questions about Porch Group
What is Porch Group?
Porch Group is a US public company that operates home lifecycle software, marketplace, data and media businesses serving homeowners, home professionals and enterprise partners.
Who uses Porch Group?
Its main users and paying customers include inspection firms, mortgage lenders, title and settlement companies, roofing contractors, moving companies, utility partners and brands targeting homeowner audiences.
How does Porch Group make money?
It earns revenue from SaaS subscriptions, marketplace and lead fees, managed media services, audience and data monetisation, and recurring homeowner products such as warranty and insurance.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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