realtor.com
Digital real estate marketplace and lead-generation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Move, Inc.
- Entity type
- COMPANY
- Founded
- 1996
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- move.com
What realtor.com does
Move creates value by aggregating housing-related demand and supply across property listings, rental inventory, moving services and landlord workflows. It monetises that audience and data infrastructure through paid lead generation and advertising sold to estate agents and brokers, subscription software for landlords and enterprise data distribution for listing owners and MLS participants.
Category differentiation
This is the US housing marketplace company behind Realtor.com, not a general relocation blog or a pure estate agency. It is also distinct from News Corp, which is the parent company rather than the operating brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Move, Inc. is a US digital real estate and housing marketplace company best known for operating Realtor.com. It runs a portfolio of consumer property discovery brands and adjacent housing platforms spanning home search, rentals, moving services, agent comparison, senior housing and landlord workflow software. Its core assets aggregate MLS-sourced and broker-supplied listings, attract high-intent audiences, and convert that demand into leads, advertising inventory and software revenue.
Company news briefing
Briefing updated:
Realtor.com continues to advance its digital and marketing strategies through enterprise AI adoption and infrastructure development, utilising frameworks such as Metaflow. Company leadership, including CMO Mickey Neuberger, emphasises a balanced approach to automation, noting that while AI enhances productivity, human judgment remains essential for preserving brand authenticity, empathy, and customer experience design within modern marketing operations.
Business model & monetisation
The company uses a hybrid monetisation model. The primary revenue stream is lead generation and advertising subscriptions sold to real estate professionals on Realtor.com, including market- and ZIP-based packages, branded placements and shared or exclusive leads. Secondary revenue comes from display and native advertising on high-intent housing pages, subscription fees for landlord software via Avail, and B2B SaaS or platform fees for listing syndication and data distribution through ListHub. Adjacent marketplaces such as Moving.com add lead-generation revenue from service providers.
- Agent leads and branding on Realtor.com
- Subscription and lead-generation packages sold to agents, teams and brokers
- Display and native advertising on housing pages
- Brand-funded advertising against consumer property-search traffic
- ListHub syndication and enterprise platform revenue
- B2B SaaS or platform fees for listing distribution and data control
- Avail landlord software
- Subscription software for rental management workflows
- Moving.com lead generation
- Marketplace and referral monetisation from moving service providers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Rightmove
UK property marketplace monetised through listings, advertising and data services.
- idealista
Southern European property marketplace with agency software and advertising.
- Houseful
UK proptech group spanning portals, software, transactions and property data.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about realtor.com
What is Move?
Move is a US digital real estate marketplace company that operates Realtor.com and related housing, rental, moving and data products.
Who uses Move?
Its direct customers are mainly estate agents, brokers, MLS organisations, landlords and housing service providers, while consumers use its marketplaces to search for homes and related services.
How does Move make money?
It makes money through agent lead generation and advertising, marketplace ad inventory, landlord software subscriptions and listing syndication or data platform fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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