idealista

The company operates a multi-sided online property marketplace in southern Europe. On the demand side, consumers access portals and mobile apps to search properties for sale, rent and holiday stay, alongside related editorial and market reports, at no or low direct cost. On the supply side, professional property listers (estate agencies, developers, landlords and managers) pay for listing packages, portfolio publication and promotional placements, using integrated listing-management and CRM tools to acquire leads and manage inventory.

Around this core marketplace, the firm sells advertising and brand solutions to marketers aiming to reach a property-intent audience, offering exclusive site placements and campaign services. It further commercialises its large database of property and market information via data products, APIs, valuation services and widgets, primarily aimed at banks, brokers and larger real-estate players. Professional SaaS tools for agencies (CRM, website widgets, MLS and calendar integrations) deepen lock-in and support recurring revenue. Value is created by aggregating property supply and demand, reducing search and marketing costs, and transforming marketplace activity into actionable data and software products for businesses.

idealista.com is an online real-estate classifieds and data platform focused on Spain, Italy and Portugal. It operates consumer property search portals for buying, renting and holiday letting, plus professional tools, data services and advertising inventory around those portals.

The company generates most of its income from paid listings and publication packages for estate agencies and other professional listers, complemented by display and brand advertising sold to marketers, paid ancillary services (such as photography and virtual tours) and data/APIs and SaaS tools sold to financial institutions and property professionals. Its main customer groups are estate agencies and developers, other professional property listers, banks and institutional clients for data services, and brand and financial-services advertisers, while consumers primarily use the service for free to search property and rentals.