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Publisher & Media OwnerVSPublisher & Media Owner

Move vs Zillow Group

Comparison Analysis

What is the main difference between Move and Zillow Group?

Move and Zillow Group compete as dominant residential real estate aggregators focusing on lead generation and advertising. While both capture massive consumer traffic to serve agents and landlords, Zillow emphasizes a multi-brand ecosystem integrated with transaction layers like mortgages and media workflows. Move differentiates through its focus on enterprise data distribution for MLS participants and dedicated landlord subscription software, maintaining a platform-centric approach to market data.

How do the features of Move and Zillow Group compare?

Both platforms offer robust property search, rental management, and lead-gen tools for real estate professionals. Zillow provides a broader suite of adjacent technologies, including integrated CRM systems and mortgage services to capture the full transaction lifecycle. Move focuses on core listing infrastructure, offering specialized enterprise data feeds and landlord-specific workflow tools that prioritize high-intent lead distribution and listing accuracy across its digital marketplace network.

What are the top alternatives to Move and Zillow Group?

When evaluating Move and Zillow Group, enterprise buyers also consider other platforms in the Self-Serve Ad Platform, In-App, and Native & Contextual Ads spaces. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Move

Digital real estate marketplace and lead-generation platform.

Primary MarketPublisher & Media Owner
Company Size1,001–5,000 employees
HeadquartersUnited States
Year Founded1996

Zillow Group

Real estate marketplace monetising housing traffic through agent ads and software.

Primary MarketPublisher & Media Owner
Company Size>5,000 employees
HeadquartersWashington
Year Founded2005

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Move and Zillow Group share across the market ecosystem.