Competitive Landscape
Competitors of Zillow Group
The leading market alternatives to Zillow Group in 2026 include realtor.com, idealista, Houseful and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Zillow Group.
Digital real estate marketplace and lead-generation platform.
United States · Est. 1996 · 1,001–5,000 team
Southern European property marketplace with agency software and advertising.
Spain · Est. 2000 · 1,001–5,000 team
UK proptech group spanning portals, software, transactions and property data.
The Cooperage, 5 Copper Row, London, SE1 2LH · Est. 2007 · 501–1,000 team
Property management software and analytics for real-estate operators.
United States · >5,000 team
UK property marketplace monetised through listings, advertising and data services.
GB · Est. 2000 · 501–1,000 team
Global classifieds marketplace group monetising listings and local advertising.
Gustav Mahlerplein 5, 1082 MS, Amsterdam, The Netherlands · Est. 2006 · 1,001–5,000 team
Nordic classifieds and vertical marketplace operator with advertising inventory.
NO · Est. 2009 · 1,001–5,000 team
Home lifecycle platform spanning software, marketplace, data and media.
411 1st Ave S. Suite 501, Seattle, WA 98104 · Est. 2013 · 1,001–5,000 team
Companies in the same market segment
The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.
Polish property portal monetised through paid listing exposure.
PL · Est. 2008 · 10–49 team
Advertising automation software for real estate and mortgage teams.
United States · Est. 2013 · 50–200 team
Home renovation marketplace and SaaS platform for trade professionals.
West Hollywood, California, United States · Est. 2009 · 501–1,000 team
B2B adtech group for media buying, monetisation and lead generation.
271, Phase 4, Udyog Vihar, Gurugram, Haryana, India, 122022 · Est. 2015 · 50–200 team
AI-native enterprise marketing operating system with autonomous media buying.
United States · Est. 2021 · 50–200 team
Private adtech group operating performance advertising and monetisation platforms.
Zenonos Rossidi 11, 3082, Limassol, Cyprus · Est. 2011 · 201–500 team
AI software for marketing analytics and virtual apparel try-on.
United Arab Emirates
Tourism analytics platform linking marketing activity to real-world visitation.
Est. 2019 · 10–49 team
+15 more companies in this market segment in the Knowledge Graph
Analyze all mapped platforms, market relationships, tech stacks, and live signals in the interactive Knowledge Space.
Explore the Market
Analyze Zillow Group's competitive landscape in depth.
Explore market relationships, verified capabilities, integration interfaces, and live signals in Polaris7.