Audience Town
Audience Town is a marketing analytics and activation platform for home builders.
Analyst Perspective
Audience Town is a US-based B2B marketing analytics and activation company serving home builders, real estate developers and agencies working in new-home marketing. Its platform combines buyer journey analytics, attribution, audience segmentation, market intelligence and campaign activation, with particular emphasis on linking anonymous web activity and media exposure to qualified buyers and home sales outcomes. The company makes money through recurring software subscriptions, paid add-on modules, data-driven audience products, and managed advertising services. Its core value proposition is a vertical-specific stack for home builder marketing that combines proprietary mover and property data with measurement and activation across web, CTV, audio, social and direct mail.
Analyst Signal Briefing
Updated: 2 Jul 2026Audience Town has expanded its real estate marketing suite with the launch of an all-in-one analytics platform and "Precision Ads" specifically tailored for home builders. These solutions provide comprehensive market insights and targeted advertising capabilities to help clients navigate evolving digital trends, such as the impact of AI-driven search. To support this product expansion, the company formalised its executive leadership team, including CEO Ed Carey and Chief Revenue Officer John Peragine.
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Key insights about Audience Town
Category Differentiation
Audience Town is not a general consumer property portal or a broad horizontal DSP. It is a B2B vertical marketing analytics, audience data and activation platform focused on home builders and related real estate marketers.
Audience Town: About
Audience Town operates a hybrid B2B model combining vertical SaaS, proprietary data monetisation and marketing services. It sells a core analytics subscription to home builders, layers on paid modules for attribution and targeting, licenses specialised audience segments for programmatic use, and generates service revenue from campaign execution across digital and offline channels. The business creates value by turning property and mover intelligence into measurable media performance and buyer identification workflows for a niche real estate customer base.
How Audience Town Works & Monetises
Business model analysis and core revenue streams
Audience Town uses a blended monetisation model. The Foundation analytics product is sold as recurring SaaS subscription software, with additional paid add-ons such as attribution and audience targeting. It also monetises proprietary audience data through segment licensing and activation within programmatic channels. A further revenue layer comes from managed media buying, campaign execution and direct mail activation, likely priced through service fees, platform fees and media spend mark-ups. This produces a mix of subscription revenue, data monetisation and service-based advertising income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Recent Signals (Audience Town)
What Google's AI Mode Means for Home Builders: A Q&A with Jay Dixon
Explore the current marketing challenges for home builders, and how Google Search AI Mode changes will reshape marketing strategies.
Read original sourceAudience Town Leadership Team
The current version of the webpage introduces a leadership team section, detailing the executives including Ed Carey (CEO & Founder), John Peragine (Chief Revenue Officer and Co-Founder), Jason Scheller (Chief Product & Technology Officer), Jake Scherrer (Head of Sales & Customer Experience, New Construction), and Kinsey Wolf (Chief Marketing Officer).
Read original sourceAudience Town Launches All-In-One Analytics Platform Giving Homebuilders a 360 View of People, Property & Market
Audience Town has launched a new analytics platform designed to provide homebuilders with comprehensive insights into their market and audience.
Read original sourceAudience Town: Frequently Asked Questions
What is Audience Town?
Audience Town is a B2B marketing analytics and activation platform for home builders and real estate marketers, combining audience data, attribution and campaign execution.
Who uses Audience Town?
Its users are primarily home builders, residential developers, marketing and sales teams, and agencies serving the new-home construction sector.
How does Audience Town make money?
It makes money through recurring software subscriptions, paid analytics add-ons, audience data products, managed media services and direct mail activation fees.
Company Facts
- Founded
- 2018
- Headquarters
- 595 So. Riverwoods Parkway, Logan, Utah 84321
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- audiencetown.com