Audience Town vs Porch Group

Featured in HousingWire: Where Builder Discounts are Biggest & Who is Still Buying

Audience Town is featured in HousingWire with insights on builder discounts and buyer behavior.

Audience Town Launches Whengine AI: The Only AI Built for Home Builder Marketers

Audience Town announces the launch of Whengine AI, an AI solution specifically designed for home builder marketers, along with two other press releases: an expanded strategic alliance with Cotality and the launch of Precision Advertising.

A Beginners Guide to the Audience Town Platform

We offer user-friendly analytics for real estate professionals looking to understand key target audiences, implement strategic marketing plans, and continually improve performance measurements.

10-Q Financial Filing Analysis for Porch Group (2026-07-29)

Porch Group, Inc. reported its financial results for the second quarter and first six months ended June 30, 2026. For Q2 2026, consolidated revenue increased 12% year-over-year to $140.9 million, driven by strong growth in fee revenue, higher quote volumes (+87%), and a 38% increase in Reciprocal Policies Written. Consolidated gross profit for Q2 grew 6% to $87.6 million, while operating loss stood at $4.1 million compared to operating income of $5.0 million in Q2 2025, impacted by $5.5 million in accelerated amortization of customer relationship intangibles and increased agency commissions. For the six-month period, revenue rose 14% to $262.0 million and operating income expanded 104% to $7.7 million. Net income attributable to Porch for Q2 2026 reached $5.6 million ($0.05 per basic and diluted share), up 117% from $2.6 million in the prior-year period.

• Q2 2026 consolidated revenue rose 12% year-over-year to $140.9 million, while six-month revenue reached $262.0 million (+14% YoY).
• Net income attributable to Porch for Q2 2026 grew 117% YoY to $5.603 million ($0.05 per basic/diluted share), while Adjusted EBITDA (Excluding Reciprocal) expanded 150% to $39.1 million.
• The Reciprocal generated $139.8 million in Reciprocal Written Premium (RWP) in Q2 (+16% YoY) across 58.7 thousand policies written (+38% YoY), strengthening total surplus and non-admitted assets to $376.5 million.

Investor Presentation Released: Porch Group

AI parsed presentation narrative: Porch Group is successfully executing its transition to a high-growth, profitable homeowners insurance model centered on the Porch Reciprocal Exchange. Management highlights strong momentum in Insurance Services, significant Adjusted EBITDA expansion, and a raised full-year 2026 guidance based on exceeding quarterly expectations. Key tailwinds mentioned: Top-of-funnel Expansion, Scaling Reciprocal Model.