Rightmove
Rightmove is a uK property marketplace monetised through listings, advertising and data services.
Rightmove operates in the Publisher & Media Owner segment.
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Distinction
Rightmove is not an estate agency, mortgage lender, or property developer; it is a digital marketplace and media platform for property search and advertising. It is also distinct from general classified portals because its core focus is UK residential and commercial property demand and lead generation.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- Publisher & Media Owner
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about Rightmove
Subsidiaries
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Competitors
Key competitors include Vend.
Similar Companies
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Acquisitions
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Rightmove: About
Rightmove operates a two-sided property marketplace with a free consumer-facing search experience and paid business-facing monetisation. It attracts high-intent traffic from people buying, renting, and researching property, then converts that attention into recurring fees from estate agents, developers, landlords, commercial property professionals, and advertisers. Its agent tooling and data products increase switching costs and support premium pricing by tying lead generation, analytics, and market intelligence to the core listings platform.
Products & Services in Categories
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Rightmove: Market Position
Rightmove plc operates a UK-focused digital property marketplace centred on residential and commercial property listings. Consumers use the website and app to search homes, track prices, set alerts, and research the market, while estate agents, developers, landlords, and other property professionals pay to list properties and access audience reach, analytics, and promotional tools.
The business generates revenue primarily from recurring listing and advertising subscriptions sold to estate agents and other property professionals. It supplements this with premium advertising products, display media sold to brands seeking home-mover audiences, and paid access to property data and analytics. In practice, Rightmove functions as both a high-traffic property publisher and a B2B monetisation platform for the UK property ecosystem.
Rightmove: Frequently Asked Questions
What is Rightmove?
Rightmove is a UK digital property marketplace where consumers search homes and property professionals advertise listings and related services.
Who uses Rightmove?
Home buyers, renters, sellers, and property researchers use the platform, while estate agents, developers, landlords, advertisers, and data buyers are its main paying customers.
How does Rightmove make money?
It mainly makes money from recurring listing and advertising subscriptions, plus premium promotional products, display advertising, and property data services.
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