Zillow Group
Zillow Group is a real estate marketplace monetising housing traffic through agent ads and software.
Zillow Group operates in the Publisher & Media Owner segment.
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Distinction
Zillow Group is not a traditional estate agency or homebuilder; it is a digital property marketplace and software operator. It should also be distinguished from pure publisher adtech vendors because its core business is housing search, agent lead generation and adjacent property workflows.
- Founded
- 2005
- Headquarters
- Seattle, Washington
- Core Segment
- Publisher & Media Owner
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Zillow Group
Zillow Group: About
Zillow Group operates a multi-brand digital marketplace around residential property search and related workflows. It attracts consumer demand through free home and rental search experiences, then converts that audience into paid B2B demand from estate agents, teams, brokerages, landlords and related professionals seeking exposure, leads and workflow software. Beyond marketplace monetisation, it extends into adjacent software and transaction layers such as CRM, rental management, media workflow and mortgage-related services.
Products & Services in Categories
Verified structural categorizations from the graph
Zillow Group: Market Position
Zillow Group, Inc. is a US digital real estate marketplace operator whose consumer platforms help people search for homes and rentals, view property information and connect with agents, landlords and lenders. Its core assets are audience reach, housing listings, pricing and valuation tools, and transaction-intent signals across brands including Zillow, Trulia, StreetEasy and HotPads.
The company makes money primarily by monetising this consumer traffic with paid advertising and lead generation for estate agents and brokerages through Zillow Premier Agent. It also generates revenue from subscription software for property professionals, including CRM and workflow tools such as Zillow Pro, Follow Up Boss and Aryeo, plus ancillary housing services such as rental tools and mortgage-related offerings via Zillow Home Loans.
Zillow Group: Frequently Asked Questions
What is Zillow Group?
Zillow Group is a US digital real estate marketplace operator that runs consumer property search platforms and sells lead generation, advertising and software to housing professionals.
Who uses Zillow Group?
Consumers use its home and rental search products, while estate agents, brokerages, landlords, property managers and related professionals buy its advertising and software tools.
How does Zillow Group make money?
It primarily earns revenue from agent advertising and lead generation, with additional income from software subscriptions, rental services and mortgage-related offerings.
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