Zillow Group
Real estate marketplace monetising housing traffic through agent ads and software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zillow Group, Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- Seattle, Washington
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Ticker
- ZG
- Official website
- zillow.com
What Zillow Group does
Zillow Group operates a multi-brand digital marketplace around residential property search and related workflows. It attracts consumer demand through free home and rental search experiences, then converts that audience into paid B2B demand from estate agents, teams, brokerages, landlords and related professionals seeking exposure, leads and workflow software. Beyond marketplace monetisation, it extends into adjacent software and transaction layers such as CRM, rental management, media workflow and mortgage-related services.
Category differentiation
Zillow Group is not a traditional estate agency or homebuilder; it is a digital property marketplace and software operator. It should also be distinguished from pure publisher adtech vendors because its core business is housing search, agent lead generation and adjacent property workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zillow Group, Inc. is a US digital real estate marketplace operator whose consumer platforms help people search for homes and rentals, view property information and connect with agents, landlords and lenders. Its core assets are audience reach, housing listings, pricing and valuation tools, and transaction-intent signals across brands including Zillow, Trulia, StreetEasy and HotPads. The company makes money primarily by monetising this consumer traffic with paid advertising and lead generation for estate agents and brokerages through Zillow Premier Agent. It also generates revenue from subscription software for property professionals, including CRM and workflow tools such as Zillow Pro, Follow Up Boss and Aryeo, plus ancillary housing services such as rental tools and mortgage-related offerings via Zillow Home Loans.
Company news briefing
Briefing updated:
Zillow Group has recently settled an FTC antitrust dispute regarding its Redfin rental partnership, alongside the launch of the Zillow Pro membership and new summer consumer tools designed to integrate the home journey. While July home sales posted a 7% annual gain, management forecasts a market slowdown for the second half of 2026 driven by rising mortgage rates. The company continues to navigate ongoing litigation while focusing on digital transformation and expanding its integrated real estate ecosystem.
Business model & monetisation
The primary monetisation model is advertising and lead generation sold to real estate professionals through Zillow Premier Agent, with pricing varying by market, ZIP code demand, competition and share of voice. Additional revenue comes from SaaS subscriptions for agent CRM and workflow tools such as Zillow Pro, Follow Up Boss and Aryeo, plus rental listing services and mortgage-related revenues through Zillow Home Loans. Overall, the company combines ad-supported consumer marketplace economics with subscription software and transaction-adjacent monetisation.
- Premier Agent advertising and lead generation
- Dynamic market-based ad spend and lead monetisation
- Agent CRM and workflow subscriptions
- Software Subscription
- Rental listing and landlord services
- Marketplace and service fees
- Mortgage-related services
- Transaction-adjacent financial services revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Rightmove
UK property marketplace monetised through listings, advertising and data services.
- idealista
Southern European property marketplace with agency software and advertising.
- Houseful
UK proptech group spanning portals, software, transactions and property data.
- RealPage
Property management software and analytics for real-estate operators.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Backend Software Development Engineer - Mexico(Mid-Level) | Engineering & Development | Mexico City | |
| Senior Full Stack Software Development Engineer - Mexico(Senior) | Engineering & Development | Mexico City | |
| Full Stack Software Development Engineer - Mexico(Mid-Level) | Engineering & Development | Mexico City | |
| Software Engineer, iOS - Mexico(Mid-Level) | Engineering & Development | Mexico City | |
| Director, Engineering(Director) | Engineering & Development | Bengaluru |
Explore company relationships
Questions about Zillow Group
What is Zillow Group?
Zillow Group is a US digital real estate marketplace operator that runs consumer property search platforms and sells lead generation, advertising and software to housing professionals.
Who uses Zillow Group?
Consumers use its home and rental search products, while estate agents, brokerages, landlords, property managers and related professionals buy its advertising and software tools.
How does Zillow Group make money?
It primarily earns revenue from agent advertising and lead generation, with additional income from software subscriptions, rental services and mortgage-related offerings.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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