OfferUp
Local marketplace app for buying, selling and business listings.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OfferUp, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Bellevue, Washington, United States
- Company size
- 201–500
- Market role
- Retailer & Marketplace
- Official website
- offerup.com
What OfferUp does
OfferUp operates a two-sided marketplace. On the demand side, it aggregates local consumer intent for second-hand goods, vehicles, jobs and services. On the supply side, it enables individual sellers and business advertisers to publish listings, communicate with buyers and pay for added visibility or specialised selling tools. The business creates value by concentrating local demand, simplifying discovery and messaging, and layering monetisation products on top of marketplace traffic.
Category differentiation
OfferUp is a local consumer marketplace and business listing platform, not a pure retail media network or a general e-commerce software vendor like Shopify. It competes more directly with classifieds and peer-to-peer marketplace platforms such as Facebook Marketplace, Craigslist and Mercari.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OfferUp is a US-based mobile-first local marketplace that enables consumers to buy and sell goods through listings, messaging, discovery and, in some cases, shipping and payments. Its core consumer product functions as a peer-to-peer classifieds and commerce platform with an emphasis on nearby transactions and user verification to improve trust. Beyond consumer classifieds, OfferUp also sells business-facing products for merchants, dealers and service providers. These include business listing management, storefront subscriptions, automotive dealer tools, service lead generation and paid promotional placements. Revenue is generated through a hybrid mix of transaction fees on shipped items, subscription fees from business products, and paid visibility or advertising within the marketplace.
Business model & monetisation
OfferUp monetises through a hybrid marketplace model. Consumer commerce revenue comes from transaction fees on shipped transactions, while local listings are typically free. Business revenue comes from subscription products such as Storefronts, Services and dealer packages, plus paid promotions and boosted visibility within marketplace feeds. The company also earns from in-app advertising placements and seller-facing promotional products, making monetisation a blend of take-rate, subscription and advertising spend.
- Shipped transaction fees
- Percentage take-rate on shipped items
- Business subscriptions
- Recurring subscription fees for Storefronts, Services and dealer products
- Promoted listings
- Seller-paid visibility boosts within marketplace feeds
- In-app advertising placements
- Brand-funded or seller-funded ad placements
- Job and lead-generation listings
- Paid listing or lead-generation spend from businesses
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Meituan
Chinese local services super-app with delivery, commerce and merchant ads.
- Magalu
Brazilian commerce platform combining retail, marketplace and retail media.
- Groupon
Marketplace for discounted local deals and merchant promotion tools.
- Vend
Nordic classifieds and vertical marketplace operator with advertising inventory.
- OLX Group
Global classifieds marketplace group monetising listings and local advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about OfferUp
What is OfferUp?
OfferUp is a US local marketplace app and website where people buy and sell goods, and where businesses can run listings, storefronts and promotional placements.
Who uses OfferUp?
Individual buyers and sellers use the consumer marketplace, while retailers, dealers, service providers and employers use its business tools to reach local demand.
How does OfferUp make money?
It makes money from shipped transaction fees, business subscriptions, promoted listings and advertising or paid visibility products inside the marketplace.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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