Yelp

Yelp runs a two-sided platform. On one side, it aggregates consumer demand through local search, reviews and business discovery content. On the other, it sells businesses paid visibility, advertising placements and page management tools that help them capture that demand. Value is created by matching high-intent users with local merchants and brands, then monetising access to that intent through ad budgets, promotional placements and business-facing software features.

Yelp Inc. operates a consumer local discovery platform centred on business listings, user reviews, ratings and photos, primarily accessed through its website and mobile app. It attracts consumers searching for local businesses such as restaurants, healthcare providers and home services, then monetises that audience by selling advertising and visibility products to local businesses, multi-location operators and larger brands.

Alongside its consumer platform, Yelp provides a business-facing interface that lets merchants manage listings, respond to reviews, track engagement and purchase advertising. Its revenue model is primarily advertising-led, with self-serve local ads, broader brand advertising solutions, profile enhancement and lead-generation style business tools all contributing to monetisation.