Tripadvisor

Tripadvisor operates a multi-sided travel platform. On the demand side, it attracts consumers with reviews, ratings, travel content, metasearch and booking workflows. On the supply side, it monetises hotels, restaurants, attractions, tourism boards, advertisers and tour operators through media inventory, sponsored placements, referral traffic, booking commissions and software tools. The portfolio structure lets Tripadvisor capture value at different stages of the travel journey: inspiration, comparison, booking and post-booking activity discovery.

Tripadvisor, Inc. is a public travel platform company that operates a portfolio spanning travel reviews and discovery, self-serve advertising, experiences booking, restaurant reservations and supplier tools. Its core consumer product aggregates large volumes of user-generated reviews and travel content across hotels, restaurants and attractions, while brands such as Viator, TheFork, Bokun and Cruise Critic extend the company into bookable experiences, dining, operator software and niche travel publishing.

The business makes money through a hybrid model: advertising sold against high-intent travel audiences, click-based and affiliate-style referral economics, commissions on bookings, subscriptions and SaaS fees. Its customers therefore include travellers using the consumer platforms, as well as hotels, restaurants, tourism boards, travel brands and tour operators that pay for advertising, bookings, software or lead generation.