Expedia Group

The company aggregates travel supply from hotels, airlines, holiday rental hosts and other travel providers, packages that inventory into consumer-facing booking experiences, and captures demand through a portfolio of specialised brands aimed at different traveller segments. It creates value by matching travellers with bookable inventory, facilitating search, comparison, booking and payment, and then monetising each transaction through commissions, margins and fees. A secondary business monetises audience attention and intent signals by selling advertising placements and programmatic media solutions to brands and agencies.

Expedia Group is a US-listed online travel marketplace and consumer platform operator. Through brands including Expedia, Hotels.com, Vrbo, Travelocity, Hotwire, Orbitz, ebookers, CheapTickets, CarRentals, Expedia Cruises and Wotif, it enables consumers to search, compare and book flights, hotels, holiday rentals, packages, car hire and related travel services across web and app interfaces.

The group makes money primarily from transaction-based commissions, booking margins and service fees charged on travel reservations. It also operates a B2B advertising unit, Expedia Group Advertising, which sells media inventory and audience access to advertisers and agencies using the company’s first-party travel intent data across on-platform and selected off-platform channels including display, native, video and CTV.