Expedia Group

Seismic Completes Merger With Highspot

Seismic announced it has completed its merger with Highspot and will operate under the Seismic name, led by CEO Rob Tarkoff. The combined company positions itself as a leader in go-to-market (GTM) performance, serving 2,500 customers and 3.5 million sales, marketing and enablement users. Seismic says the merged business processes 550 million buyer–seller interactions and 33 million revenue actions annually, plans to invest over $100 million per year in R&D, and has more than 700 product, engineering, data science and AI staff across multiple global locations.

Study: AI visibility often diverges from SEO rankings

Fractl analyzed how three large language models (GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6) referenced brands across eight industries and compared those references to traditional SEO metrics from Ahrefs. While more than 90% of brands showed alignment between search authority and AI visibility, notable outliers existed: about 5% of brands (471) were underrepresented in model responses and about 4% (377) overperformed relative to their SEO footprint. Only 11% of brands were referenced by all three models, and model-specific recall patterns (e.g., Claude favoring SaaS/insurance, Gemini favoring travel/healthcare) create measurement and strategy challenges. The study concludes brands should measure AI recall separately, strengthen third-party corroboration, and fix categorization signals to improve AI recall.

OpenAI launches ChatGPT Work agent

OpenAI released ChatGPT Work on July 9, 2026 — an agent product for knowledge work that consolidates prior agent efforts (Codex, ChatGPT agents, OpenClaw) into a cloud-hosted workspace. Work runs on the Codex harness, uses an isolated cloud microVM and a managed Chrome browser service, integrates with plugins/connectors to services like Gmail, Slack, Salesforce, Notion and Figma, and can produce interactive artifacts (sheets, docs, slides, Sites). Work supports cloud and local desktop modes, scheduled/automated tasks, and per-task persistent working directories; three weeks after launch Work (and Codex) reportedly crossed 10 million users. OpenAI plans to merge Chat and Work modes into a single experience by the end of the year.